With that, it's time to reveal my favorite bonding and outreach tools.
Ahrefs is a link building software suite designed for SEO professionals.
Even though Ahrefs has LOTS of advanced features, it's easy for non-techies (like me) use.
This feature allows you to see which sites link to your competition… but not to you.
This shows me which links to Ahrefs and Moz… but not me.
But if someone links to TWO of your competition, you have a much better chance of get a link from this site.
If you can only invest in one link building tool, it should be Ahrefs.
Linkody is one of the cheapest link building tools on the market.
Despite this, it has a decent link index.
See the exact pages that have the most links. This is useful for reverse engineering what works for a competitor site. Or to double what works for you.
Is Linkody as good as “the big 3” (Ahrefs, Moz and Majestic)? But if you're new to SEO and you're on a budget, Linkody is worth it ... especially since it offers a 30-day free trial.
Well, GroupHigh claims to have "The biggest search engineblogs in the world ".
And after testing it this week, I should agree.
C ' is therefore the great selling point of GroupHigh: it makes it easier to find bloggers.
It also has a built-in outreach platform that you can use to send your outreach emails:
Price: $ 179 - $ 499 per month
My favorite feature: "Metrics "
Of course, it's good to have a giant list of blogs in your niche.
But how find out which bloggers are worth contacting
Well, that's where GroupHigh metrics come in.
You can sort and filter bloggers by depending on domain authority, social media subscribers, sizee audience… and much more.
Very cool. The Bottom Line
Although GroupHigh is not designed forlink building I know of many SEO agencies that use it to run their link building campaigns. And I can understand why: it has a giant blogging database… and a built-in “Blogger CRM” that you can use to send out link building outreach emails.
Scale your link building campaigns.
BuzzStream is an outreach platform that helps you stay organized through email broadcasting.
In other words:
Instead of random Gmail spreadsheets and inboxes, you can use BuzzStream to track conversations and effectively manage campaigns across multiple projects.
(Which makes it especially useful for teams and agencies)
Here's how it works:
First, you find websites using their -in the outhe “Discovery”…
… or download a list of sites in your nicheu you want to reach:
Then use BuzzStream to find their coordinates.
(I am using the Buzzmarker Chrome extension to find the coordinates here. This is arguably the best feature on the whole platform. form).
Finally, connect your mailbox to BuzzStream. This allows you to reach people from the platform.
You can even dig deep into reports to see the status of every email (and followup) you sent:
Price: $ 24 - $ 999 per month
My favorite feature: custom fields
I consider custom fields like the bread and butter of BuzzStream. They allow you to organize and customize campaigns the way you want.
Let me show you an example .
One of the very few custom fields required is Relationship Stage. It basically means, “What is our current status with this person?”.
Here's an example some of the steps I use.
Let me detail them for you.
- Not yet searched - we have registered the prospect comqualified me, but we didn 't prepare for outreach (ie found contact details, drafted email, etc.).
- Prepared for Outreach - this is specifically for those we have prepared for outreach, but who have a contact form URL (not their real email address). We save them here until an appropriate time and week to submit the form (as this cannot be automated / queued for a next time).
- Not started - people we have prepared for outreach, and email pending for future time. When sent, the lead automatically switches to Attempting Contact.
- Attempting contact - we sent at least 1 email, but we haven't I haven't had any reply.
- In talks - we heard, but we didn 't draw a conclusion.
- Awaiting result - we have sent our link / message / pitch for review, but have not drawn any conclusion.
- Accept link - they have verbally agreed to do what we want them to do, which is post our link, accept our message, write about our client 's asset, etc.
- Link accepted - link is live! Booyah.
- Rejected - they rejected our request.
There are others, but the above make up the vast majority. But the cool thing is that you can customize all of the above.
For example, you can create a new set of fields for a sting or influencer marketing campaign invite PO.
So: whyi Are custom fields that useful?
- Filtering / Division - if you are looking for a specific segment of prospects, filtering by this custom field makes it easy for us to find them. Likewise, this division of the organization facilitates process management.
- Template fields - a custom field value can be used in an outreach template
- Data Analysis - you can add data points as a field (eg site domain authority or whether or not they are related to a competitor)
BuzzStream has a lot of other cool features that I didn't have room to cover here. If you want to know more, I recommend you read my review on BuzzStream .
The final result
BuzzStream is one of my favorite link building tools. If you doIt's a lot of outreach or working with a team of link builders, it can save you a lot of time and energy.
Create disavow file in seconds.
Disavow.it makes it easy to create a disavow file .
Without a tool like this, you have to manually create a file to upload to Google Search Console …
… and hope you have formatted it correctly.
My favorite feature: "Apply deny file "
useful if you have a list of URLs whose links you want to disavow ... and a file of Disavow out of the box.
It compares the two lists. And lets you know which URLs in your list will (and earn) not be) disowned. The Bottom Line
The entire disallowance process can be one huge pain (I know from experience. I have helped Several clients recoverattempt to manual sanctions ). Disavow.it makes one step in this process a bit easier. It's also helpful to proactively disavow questionable links.
Find and introduce reporters and journalists.
As you probably know, public relations is one of the most powerful link building strategies in the world.
When done right, PR can get you high quality links from high authority news sites (like Forbes, The New York Times and Tech Crunch)
The problem is:
Most outreach platforms are designed to help you find bloggers… not journalists.
This is where JustReachOut comes in.
It has a large (and up-to-date) database of journalists…
… and a CRM that you can use to manage your outreach within the platform.
Price: $ 99 - $ 699 per month
My favorite feature: Searching for Sources
JustOutReach allows you to search for requests for sources from HARO, ProfNet and Twitter.
This way you can feature journalists who WANT to feature in their story. The Bottom Line
If you wish to get links and press mentions, JustReachOut can help. It 's extremely simple to use. And it is relatively inexpensive considering the number of cool features it has.
Reverse engineer your competition's backs.
Moz Link Explorer is the flagship feature of Moz Pro .
And it replaces the old open site Explorer.
So: how does Moz Link Explorer work?
First, you put the domain of a competitor (or specific url):
And you can see all their backs :
You also get link metrics, like the domain authority of the site:
Price: $ 99 - $ 999 per month
My favorite feature: anchor text analysis
Quickly view the anchor text in the back profile of a site:
Why is this useful?
Well if you see a lot of text d 'exact match anchor, it's usually a sign of black hat link building) The Bottom Line
Moz Link Explorer is the 2nd best link analysis tool on the market. Unfortunately, it stays REMOTE behind Ahrefs (Ahrefs' link database is significantly larger than Moz's link explorer). That said, a Moz subion comes with several other tools (like an on-page grader) that can make the monthly investment worthwhile.
Makes awareness (relatively) easy.
NinjaOutreach is similar to other outreach tools that I've covered before, like BuzzStream and GroupHigh.
What makes NinjaOutreach different?
All of 'First, its influencer database is HUGE (in the millions).
Second, it's more SEO driven than other outreach platforms. Yes, you can sort the results according to metrSocial ics (like Facebook fans or Instagram followers).
But since NinjaOutreach is designed for link builders, you can get granular SEO metrics as well. Specifically, you can sort the results by domain authority, page authority, and number of backs
Price: $ 69 - $ 599 / month
My favorite feature: prebuilt templates
NinjaOutreach comes with templates for different types of link building campaigns ... including broken link building, infographic promotion, etc.
Of course you need to customize these templates before you send them. But at least you have a place to start from writing e - Awareness emails from scratch. The Bottom Line
NinjaOutreach is a powerful link building software. I have tried this tool for the first time 3 years ago and it has come a a long way since. It has a much cleaner interface and 5 times more functionality. Although not very cheap, NinjaOutreach is a good value given the amount of useful features you have access to.
Supercharged link prospecting.
If you are tired of manually searching for resource pages in Google, you are going to love Link Prospector.
This is because it contains hundreds of built-in predefined search strings.
So you just need enter a few keywords related to your site ... and it takes care of the rest.
Price: $ 47 - $ 497 per month (can also pay as you go)
My favorite feature: Link Target Score
Most link building tools generate 1001 link "opportunities".
And it's up to you to sift through the gold nuggets.
Not Link Prospector.
It scans every prospect on your list for "LTS " … Which bubble websites are most related to yours:
This way you can focus on leads likely to bind you. The Bottom Line
The functionality of Link Prospector is designeds only for full time link builders and SEO agencies. In other words: it is not suitable for beginners. But if you are a professional link builder, this tool can make link prospecting 2-10 times faster.
Discover influential bloggers in your niche.
Even though BuzzSumo is designed for content marketing, many SEO professionals use it as well.
First, BuzzSumo makes it easy to create content that people WANT to link to.
Second, you can use BuzzSumo to find influencers in your niche who have recently shared your competitor's content:
(which means they are very likely to share your content ... and link to it)
Price: 79 $ - 239 $ per month.
My favorite feature: "Brand Mentions "
The "Brand Mentions " let you know whenever someonementions your brand in a blog post ... but does not have a link to your site.
Here is an example:
From my experience a nice " can you please link to us? "l 'email can turn those unrelated brand mentions into legitimate backs:
You can also use BuzzSumo to find new links to your site:
(I've found that BuzzSumo finds blog post links faster than any other tool) The end result
Of course, BuzzSumo does ' is not designed for link building. But as you just saw you can still use it to get white hat links to your site. Recommended.
Easily identify unnatural links.
CognitiveSEO is an SEO software suite focused on backs analysis.
(Just like Moz Link Explorer and Ahrefs)
So: what makes it unique?
Well, cognitiveSEO has some cool features that most other tools don't.
For example: "Artificial link detection ".
This allows you to find out if your site (or a site from which you want to obhold a link) has a questionable link profile:
Otherwise, it 's very similarire to Ahrefs and Moz.
Price: $ 99 - $ 499 per month
My favorite feature : the influence of domain profile
Lets you know what percentage of your links are from authority sites… and rinky dink blogs.
It 's okay to have a mix. But if your link profile lacks some big hitters , maybe it's time to get backs from bigger sites. < quote class = "sc-title "> The Bottom Line
Cognitiveseo just isn't as good as Moz or Ahrefs. That said, it's a solid value at $ 99 / months. Plus there's a free trial. So if you're on a tight budget and want professional-level back analysis, CognitiveSEO is probably your best bet.
Use workflows that guide you throughout the outreach process.
Pitchbox is an outreach platform designed for efficiency and ease of use.
It tries to be an all-in-one solution, from prospect discovery toawareness report and everything.
(In my opinion, this is largely successful)
Let me show you how Pitchbox works.
After logging in, the first thing you'll do is create a project.
Then you choose the type of campaign you want to run.
As you can see, there are LOTS of pre-built campaigns to choose from.
- Blogger Outreach - you enter keywords, they give you a list of blog posts.
- Advanced search - you type in search phrases, they scratch their Google results.
- Product Reviews - you type in keywords, they give you a list of blogs that (they think) have featured review articles in the past.
- "Hot Off The Press " - you enter keywords, they give you a list of blog posts published in the last 48 hours.
- Concurrent Backs - you type in the competitor 's domains, they give you a list of URLs that link them.
- Link removal (default OR using LRT) - do not prospect; you must provide the list of urls. But makes it very efficient at removing links.
What I like about Pitchbox is that the workflow is integrated. So, once you start a campaign, it walks you through all the steps (from finding high quality leads, to entering contact information, to sending out outreach emails).
Speaking of awareness emails, this is one of the areas where Pitchbox really shines.
You can create custom fields that personalize outreach emails (without spending a ton of time editing them).
You can also ask several people to work on the same awareness e-mail (for example, one person composes the e-mail and another comes to personalize it).
Finally, you can configure sequences ofautomated emails to automatically follow up with people who don't respond to your first email:
Price: $ 195 - $ 395 per month
My favorite feature: Metrics filters
This allows you to filter your results by certain quality metrics.
More specifically, you can filter by Majestic Citation Flow & Trust Flow, Link Research Tools Power * Trust and Moz metrics (page authority and domain authority).
You can define your own filters, or you can use one of their predefined filters "good " or "excellent ". The Bottom Line
Pitchbox combines "Easy-to-use features " and "powerful features " in one link building software. It 's not the cheapest tool. But if you do a lot of outreach or work with a team link builders, I highly recommend Pitchbox.
Link analysis on a budget.
Majestic is yet another back analysis tool. > backo-image__ed-image backo-image backo-has- ">
Price: $ 49 - $ 99 per month
My favorite feature: the confia feednce d 'actualité
This metric measures the number of links a site has from a set of highly trusted "seed" websites.
(This is basically the Majestic version of TrustRank ) The Bottom Line
Majestic SEO has a huge database of links. But UX is old and difficult to use. That said, you definitely get what you pay for at $ 50 / months.
Find accurate contact information in seconds.
After trying over 25 different tools to find contact information, I can say with confidence that Hunter.io is the best.
Not only is it blazing fast, the contact information you get from it is incredibly accurate.
This is because Hunter doesn't just search for email addresses on a single website. Instead, it pulls data from multiple different sources.
Price: Free - $ 399 per month
My favorite feature: checking emails
Hunter automatically checks every email it sends to you:
This way you know the inbox is always active BEFOREclick on "send ".
(You can also bulk download email addresses for verification) The Bottom Line
When it comes to finding e addresses -mail for awareness, you absolutely can't beat Hunter.
A back tool for SEO novices.
Instead of creating their own link index, Monitor Backs pulls link data from Moz and Majestic into a single dashboard.
(Raven Tools does the same)
It also comes with some additional features, like SERP position tracking and detailed reporting.
Price: $ 25 - $ 144 per month
My favorite feature: disavow tool
Makes link identification black hat (and adding them to a disallowance file) simple and easy. The result
Regarding the analysis links and general functionality, Monitor Backs doesn't even come close to something like Ahrefs. That said, it's 4x cheaper. So depending on your budget, Monitor Backs may be right for you.
Any tools I missed?
These are my 15 favorite link building tools.
The question is:
How do you choose the best for you?
Here's a quick checklist to lp you decide:
- "What budget should I be working with? " - If you're so tight you can 'Excel spreadsheets are always free. And they usually get the job done. said, outreach tools generally make the process faster and more efficient.
- "How many people do you need to use the tool? " - If you're the only one connecting, you don't have to worry about user accounts and features designed for teams. But if you are working with a team, tools like BuzzStream or PitchBox are required.
- "CombHow many links can I see? " - Back analysis tools like Moz, Ahrefs and Majestic give you the most competitive link data. Others may be cheaper ... but you can Get what you pay for.
- "How important is reporting? " - Do you report to clients? If so, detailed (and pretty) reporting features can be extremely helpful.
Now I would like to turn it over to you:
What tool this list is your favorite?
Or maybe there's a tool you like that I haven't mentioned here.
Whatever it is Either, let me know by leaving a comment below now.