Here is a list of 17 advanced SEO strategies, techniques and tactics.
In fact, these strategies have helped my site attract 350,973 visitors per month from Google.
So if you're tired of reading the same old newbie stuff (“create great content!”), you'll really enjoy this list.
1. Ranking for " Journalist Keywords "
Journalist keywords are terms that journalists search for .
And it 's a super powerful way to create big scale backs.
For example, some time ago we published this page speed study .
Take a look at the reference domain data (via Ahrefs ) for this page.
Find out how there is a spike when the content was first posted? Then it flattens out. And then it increases again?
Well that second spike came up because this page starts ranking for a bunch of reporter keywords, like this :
See how Does this work?
A reporter needs a specific statistic for their story, so they head to Google to find it.
And my site ends up in front of reporters at when they're about to publish their article. Which means they see my statistic. And cite it in their articles.
2. Use animated images to improve time spent on site
Our recent study on Search Engine Ranking Factors found that the time spent on the site correlates with Google ranking .
And I recently found an easy way to improve it: animated images.
Specifically, images high resolution animated (lik e Animated SVGs ). These are basically animated GIFs. But MUCH better quality.
Here's an example:
And I noticed that the animated images prevent people from hovering.
That way they read your content more. And spend more time on your page.
For example, this post from Backo contains a handful of moving pictures.
And it 's no coincidence that the time isthe site for this page is 3:27.
What we leads to…
3. Create content hubs
28% of Backo's organic traffic comes from content hubs.
What is a content hub?
C 'is basically a mini Wikipedia on a given topic.
For example, I published our SEO Marketing hub last year.
The SEO Marketing Hub is a collection of SEO resources organized by category (like "Technical SEO " and "Link Building ").
Each of these categories has a handful of "entries ":
These entries are all optimized around a single keyword (usually a long tail).
And they are NOT written like normal blog posts. Each entryis more like a Wikipedia article.
First of all, this style is a better search intent is suitable for these types of keywords. For example, someone who searches for "LSI keywords " doesn't want my opinion on that.
Instead, he wonders what it is. Why this is important. And a few first steps to get started.
And these content hub entries are strategically designed to match that search intent PERFECTLY.
Secondly, the entries are all strategically linked together.
Needless to say, these internal links are great for SEO.
But these internal links also help improve residence time . This is because readers get lost in a rabbit hole of content.
And they end up spending a ton of time on my site before they return to the search results (if they come back at all).
4. Target comparison keywords
The comparison keywords are terms that compare different things, like:
- Content Marketing vs SEO
- iPhone vs Android
- Webflow vs WordPress
Why are these keywords worth targeting?
First of all: people who search for comparison keywords are not no full noobs.
For example, someone who enters "SEO tools " into Google is probably new to SEO.
ButAnyone looking for "Mangools vs Moz Pro " has an idea of the SEO tools landscape. They just want help choosing between two different options.
Second, comparison keywords usually don't have a lot of competition.
For ample example, this keyword gets 1.1k searches per month with a CPC of $ 6. Not bad. But the the difficulty of the keyword on this term is only 12/100.
In fact, I recently targeted this exact keyword with this message . And I was able to quickly get it ranked in the top 3.
Pro tip: Create optimized content around "Comparison keywords " you vs competitor ". Drift contains a bunch of these pages.
And they have tend to be ranked very high.
Exploding Topics ran into a Technical SEO problem pretty much from day one:
It took days (and sometimes WEEKS) to get a new page indexed.
The reason? Our exploration budget was consumed VERY quickly.
Which means Google spiders would take FOREVER to crawl our new pages.
One of the things that helped was the use of paradynamic meters for our paginated pages.
In other words, we started from this:
This new format has helped Google understand our paginated page url patterns. This allowed Google to spend less time crawling our paginated pages again. And more time to find and index new things.
This also seemed to push Google to crawl more of our pages in general.
(Also, if we run into crawl budget issues again, we can use the URL Parameter Tool in the search Console to prevent Google from crawling our paginated pages. That only works awith dynamic parameters).
6. Create backs with podcasts
I participated in more of 100 podcasts as a guest.
And pretty much all of them have linked to me.
This is why I like to say: Podcasts are the new guest posts.
In fact, go on a podcast is in some ways BETTER than writing a guest post.
To post a single guest post you must:
- Find a site that will accept your guest post.
- Introduce it.
- Write a draft.
- Make a series of edits.
THEN you've finally published your guest post.
With a podcast? All you really have to do is introduce yourself. And you're good to go .
In fact, podcasts were one of the first link building strategies we used to create backs to Exploding Topics.
I advised my co-founder Josh to access the podcasts in the Startup space.
And because Josh had an interesting story to share, several of them said yes.
The question is: how can YOU be interviewed on podcasts? 'other people?
I could write a whole article about this. But here are some tips that I have learned over the years.
- Pitch for their audience: your outreach should focus on the SPECIFIC things the podcaster's audience would gain from your interview.
- Get a mic: Legitimate podcasts care about audio quality, so I recommend investing in a high quality micro USB (I'm using a Rode podcaster).
- Level up : start with the smallest podcasts that you can find. Small podcasts are more likely to say yes. ll). Then you can leverage those early appearances to participate in bigger and better shows.
And now it's time to…
7. Forge an alliance of content
A content alliance is when you team up with another business, site, blog, or YouTube channel on a single piece of content.
For example, I recently teamed up with Fractl on an article they ended up posting on Moz's blog.
In this case, I have provided data from Explosive Subjects.
But you can also o partner with someone 'one that has the data you need.
For example, I have teamed up with BuzzSumo for this content crawl .
This time BuzzSumo contained a lot of fascinating data. And they shared it with pleasure.
In return, I wrote the post and promoted it to my audience.
Overall, this unique content alliance has been a huge win-win.
I've had access to raw data that would be next to impossible to get on my own. And BuzzSumo has met tens of thousands of people.
In fact, this single post drew 46,489 visitors over the course of of its first month.
8. Optimize SERP real estate
The result no. 1 from Google gets about 32% of all clicks naturels.
What dit: there is another way to get more clicks from ee SERP … without higher rankings:
Take more SERP Real Estate.
SERP Real Estate is basically the number of pixels you control on the first page of Google.
And the more pixels you control, the more traffic you will get with this keyword.
For example, ranking in a Featured Snippet puts you at the top of the page. But it also triples your Real Estate SERP for that keyword.
And another example?
I recently got one of my Yo videosuTube to rank me on the first page of Google for an important keyword.
This has given me a good deal of SERP Real Estate.
Here is another ways you can take more SERP Real Estate:
9. Embed original images into your content
It's no secret that high quality images enhance your content.
Which can indirectly help you rank.
type of images should you use on your site?
Well, a recent SEO experiment found that "duplicate images " (like archive photos) may harm the ranking of your page .
This is why you want to use as many original images as possible.
For example, we work with a graphic designer to help us create super professional screenshots.
Obviously, it's much easier and faster to take a normal screenshot. But going the extra mile makes our images original. And more useful.
We also create several custom graphics and graphics for each post.
Again, these visuals don't come cheap. But they're worth it for the direct and indirect benefits of the referenceis lying.
As an added bonus, people can start using your visuals in their blog posts.
And give you a link as a source.
For example, this graphic from one of our articles has been featured on dozens of different blogs.
And the vast majority of people who use this image link to Backo as a source.
10. Optimize your content for keyword relevance
You already know that the on-page SEO than to stuff a word- key in your page 187 times.
In fact, Google " How to search The Works document " explains that theyexamine "quantifiable signals to assess relevance ".
More specifically, Google wants to see relevant content on the topic discussed on this page.
The question is: how do you give Google the "quantifiable signals to assess relevance " that it wants to see?
You need to include the right LSI Keywords on your page.
When you do, you'll confirm to Google that your page is highly relevant to this query.
Which can give you a better ranking for your target keyword. AND help you rank for more words- keys.
If you write detailed content you will probably use a lot of these LSI keywords automatically.
If you want to recheck it tools exist (like Clearscope and Surfer SEO ) which can help you find the right LSI keywords to include in your content.
These tools work much the same way: they analyze content that already ranks for your keyword.
And they return the terms that these pages use most often.
Comments can help your SEO for three reasons:
First , reviews can actually be a direct ranking factor.
Second , comments give users more things to read and do. Which can increase the waiting time.
Third , a comments section is en makes content that Google crawls, indexes and ranks.
In fact, a representative for Google said it counts all the content on a page (including UGC).
This is why I put a LOT of effort into the comments section of Backo.
Not only do I respond to almost all comments. 'one who spends over an hour a day just to moderate them.
That way 100% of the comments that end up on the site are of high quality.
12. Discover people also ask for keywords
According to SEMrush, 41% of all results from Google search contain a section People ask too.
Which means that they are worth optimizing.
The only problem is that it is a huge trouble to find these questions on a large scale.
Obviously you get a set of 4 questions right away.
But you have to open the accordion a bunch of times to get access to more questions.
Fortunately, I recently came across a free tool called " People also ask questions " which eliminates these questions.
This works like pretty much any other keyword tool. Typed in a keyword. And get a list of results.
But instead of a list of related keywords, you get questions pulled directly from the fields People Also Asking Google.
13. Add "content-features " to your page
Content features are things like:
- Comparison tables
- Distribution of features
- Readyour pros and cons
- Quote Boxes
Basically: these are items that you add to your content for make it more compelling and useful.
And content features can directly and indirectly help improve your Google rankings.
In fact, Google's own quality guidelines state that additional content is" important ".
Here is a recent example of the difference that features content can do.
Earlier this year, I added two content features to my guide to becoming an SEO expert .
Specifically, I added a table comparing the different ways to learn SEO.
And a bulleted list of skills SEO specialists need own.
Shortly after, my page reached # 1 in Google.
Which increased organic traffic to this page by 36.9%.
(Google uses 200+ ranking factors in their algorithm . So I can't argue with sure the content features made all the difference. But in my opinion, that was the main reason my ranking improved).
14. Publish subject + year content
Subject + year content are blog posts that cover the main trends happening around a given topic.
For example, every yearI publish a definitive SEO guide for this year .
And this post is optimized around the keyword: " SEO 2020 ".
As you probably know, "SEO " is an incredibly competitive keyword.
(Same for me 🙂)
But "SEO 2020" is not that competitive. Even though THOUSANDS of people are looking for it every month.
In fact, I rank first in Google for "SEO 2020".
Which brings in a good deal of traffic each month (especially at the start of the year).
Note: I should point out that this is VERY different from snapping "2020" at the end of a title tag.
For this strategy to work, your content must be 100% focused on the year in question.
For example, my annual SEO guide coverage s trends happening in the mwave of search engine optimization.
What is a great search intent for anyone looking for " SEO 2020 ".
15. Get Backs from Unlinked Brand Mentions
Unlinked brand mentions are exactly as they sound: they are mentions in blog posts and news articles that don't link to your site.
Here's an example:
And all you have to do is send an email to the person who mentioned your brand. ask them to add a link to your site.
In my experience, the conversion rate of this approach is insane.
This is mainly because that you don't speak coldly to someone you've never heard of.
Instead, you email someone who has already mentioned your site in a blog post.
Which means they are ready foradd your link.
The key here is to contact QUICKLY.
For some reason, people are much more likely to edit a brand new post.
So the faster you send your email, the more likely you are to get a link.
BuzzSumo's "Brand Alerts" feature is perfect for this technique.
In fact, they even have a filter just to find the unrelated mentions.
16. Optimize for Google Discover
Google Discover is Google's version of a social media feed.
But instead of showcasing posts from people you follow, Google is showing you high-quality content that it says you will like.
And I have found that Google Discover can generate legitimate traffic.
In Actually, Google Discovergenerated over 6k visitors for me in the last 90 days.
According to Google, it is impossible to optimize for Discover.
But this is obviously not true .
In fact, a few paragraphs later, they state that high quality images can help you rank in Discover.
This is because every Discover result has a large image next to it. And if that image stands out, the people will click on it, which can help you appear in other people 's Discover feeds.
So you want to make sure that every post you post has a very high resolution og: image .
With that, here are a few things I found help with with Google Disc on SEO:
- The freshness of the content (you get most of your traffic Discover the day a post goes live)
- Images, graphics and graphHigh quality original iques
- Twitter engagement (which Google indexes)
- High level of traffic to a single page
- Content on popular topics (suggestions of Discover content are largely based on that user's browsing history)
17. Find Low Competition Keywords on Reddit
Here's an easy way to find very low competition keywords.
First, insert a subdirectory in the SEMrush or Ahrefs.
Next, look at all the keywords that pages in this subdirectory are ranking for.
You have a list of very low competition terms.
Yes, Reddit has a higher domain authority than you (which is why they rank first).
The point is, the most threaReddit's are super messy. And contain lots of unnecessary comments, like this one:
Which means you can do A LOT to make your content better than a Reddit thread, like:
- Organize the information in steps
- Add multimedia, like images and videos
- Include external links to useful resources
- Include more recent techniques, strategies or information
Basically: any well-written article> Reddit thread.
Which means your post has a good chance of outperforming the original Reddit thread.
Pro tip: Most subtitles are categorized for LOTS of unwanted keywords. Keywords that you don't want to target in the first place. A quick CPC filter makes it easy for you to focus on k eywords. I recommend setting the minimum CPC to around $ 2. This way you can filter out unwanted people.
Bonus strategy # 1: visualize your sitemap
A flat website architecture is SUPER important for the technical SEO of your site.
(Especially if your site has a lot of pages)
The problem is: it is really difficult to know if your architecture is flat (good) . Or super deep (bad).
That's why I recommend viewing your sitemap.
You can do this using the SEO site audit function in Ahrefs:
Or with a cool tool I recently found called VisualSitemaps .
Most people enter starting keywords in the Google Keyword Planner .
And there 's nothing wrong with that though.
If you want to find even MORE keyword ideas, put a URL in this field.
When you do, Google will scratch the page. And will generate a list of keywords that they don 't show most people.
And you're ready.
Now it's your turn
Here it is: my list of 17 advanced SEO strategies that are working very well right now.
Now I would like to hear what you have to say:
What strategy this list will you try it first?
Do you want to get a visual of your sitemap?
Or maybe you want to optimize for "People also ask " keywords.
Either way let me know in the comments section below.