Today, you are going to learn EXACTLY how to improve your site ranking in 2020.
In fact, these 17 techniques helped increase my site's organic traffic by 60 , 69% over the past year:
So if you want simple ways to quickly improve SEO rankings, you are going to love this guide.
1. Improve your website loading speed
The speed (or slowness) of your site loading has a direct impact on your Google ranking.
According to a study by Neil Patel , pages that rank at the top of the first page of Google tend to load much faster than pages that rank at the bottom of page 1.
So it is clear that if you want ranking higher on Google , your site must be load quickly.
You can get a quick assessment of your site's loading speed with Google PageSpeed Insights .
And if you want to delve even further into the factors that slow down your site, you can also run a page of your website via WebPageTest.org .
These two tools will tell you how you can improve the pagespeed .
With that said, here are a few tips that generally help speed things up.
- Compress your site images
- Move to a better host ( that makes a big difference )
- Reduce the file size of the web page
- Remove unnecessary third parties
And now you are ready for our second strategy to improve your SEO.
2. Integrate your site din the selected snippets
During the last few weeks, my site has been classified in 41 different Featured Snippets .
A new strategy called "Snippet Bait ".
Here's how it works:
First , find a keyword you are already ranked for .
Why is this important?
According to Ahrefs , 99.58% of featured snippets are from first page results.
So if you are on page 2, you have almost zero chance of accessing a snippet.
For example, here is a page from my site that ranked on page 1.
Next , rKeep the snippet featured at the top of the SERPs:
And identify the TYPE of Featured Snippet you are watching:
- Definition Snippet ( "What is Marketing Content? ")
- List Snippet (" Top 10 Content Marketing Tools ")
- Table Snippet (" Content Marketing Tools Prices " )
Finally , add a content snippet to your page that is designed to fits into this snippet selection box.
(This is "the snippet bait ")
For example, I wanted to access the keyword selection snippet "nofollow s".
So I wrote a small section that would fit perfectly inside a snippets box:
And it worked! About 2 weeks later, the section I wrote was at the top of the search results.
3. Improve the waiting time
Est Dwell Time a factor of Google ranking?
In my opinion: YES.
After all, if someone bounces off your page quickly, it sends a clear message to Google: people hate this page.
And they will decline it quickly:
The opposite is also true: lowering your title bounce rate may improve your Google ranking .
The question is:
How do you prevent people from bouncing?
Embed videos on your page.
For example, I recently compared my bounce rate for a sample of pages with and without video.
And the pages with video had a 11.2% better bounce rate than pages without a video:
This is why I include videos in almost all new articles that I write.
Bytimes, I make the video a whole step or trick:
Or as a way for people to find out more about a specific topic:
Which brings us to…
4. Use sitelinks
Last year I decided to make organic CTR a top priority.
But I quickly ran into a problem:
Besides optimizing your title and deion for clicks, how can you get more people to click? your result?
You probably already have sitelinks under your result when you google your brand.
It turns out that you can ALSO get some sitelinks on all kinds of pages ... from blog posts to ecommerce category pages.
And those sitelinks can have a huge impact on your click-through rate.
How do you get sitelinks?
A table of contents.
For example, whenI posted this post , I added a table of contents with "jump links " to each tip.
(We created this table of contents inside WordPress. But you can easily configure them with n ' any platform.
And once my page cracked the top 5, Google logged me in with sitelinks.
As you can see these sitelinks REALLY help my bottom line to stand out.
In fact, sitelinks are one of the reasons my page has a CTR of 14.9%.
5. Create Linkable Assets
Here's the deal:
People don't link to "great content".
They link to sources.
For example, I posted the target this guidefrom the Google Search Console last year.
And I 'm not afraid to say that it qualifies as "high quality content ".
The post is full of practical advice:
It even has a custom design:
Although this is very solid content, it only has 236 referral domain links:
On the other hand, check out this voice search study I posted around the same time:
Most people would also call this post "great content ".
But this content has 938 referrer domain links:
(That's 4.8 times more backs than my GSC guide).
What's going on it here?
Well my guide to the Google search console isn 't that easy for someone to link.
Unless whether you are writing about the GSC and wanting to send someone to a resource to "learn more ", there is no compelling reason to link to my guide.
On the other hand, my research studyvocal che gives bloggers and journalists data they can EASILY refer to.
Which led to hundreds of high quality backs.
6. Target keywords with strong commercial intent
When I started with search for keywords I would focus 100% on volume search.
If a keyword has been researched a lot, I would say: "enough for me! ".
Today, I put a LOT of weight on commercial intent.
(In d ' other words: how much are Googl advertisers spending on these clicks?)
For example, I recently started targeting keywords like "link building services ".
This keyword does not get not as many searches:
But with a CPC of $ 25.00 I know the traffic is compoundfrom legitimate buyers:
( Fun fact: I post shed this page as "Ghost Post ". In fact, "link building services" are MUCH less competitive than most tools claim)
7. Enter more SERP real estate
I found an AWESOME keyword that converts well to you?
Get additional traffic from this term with a YouTube video.
For example, this message targets the keyword "how to get more from traffic ".
Unfortunately, I am stuck in position # 4.
To make matters worse, I'm cramped below 3 video results.
(But I'm working on it 🙂)
In the meantime, I decided to create a video on this topic .
And because optimized my video the right way , it occupies valuable real estate on top of the results of Google search:
Want to see how I optimized this video? Check out this quick tutorial:
8. Ranking for keywords " Subject + Statistics "
This is the dirty little secret that sites use to get LOTS of backs on autopilot.
For example, Student Loan Hero has over 13.4K links to his "US Student Loan Statistics":
Here is how they did it (and why this approach works so well):
First , they have identified a topic that bloggers and journalists tend to write about.
(In this case, statistics on student loan debt)
Next , they created a web page that organized statistics from different sources.
Finally , they optimized their title tag, their meta-deion and their page around the keyword: "Loan debt Student Statistics ”.
Which now ranks on the first page for this term:
Why does it work so well?
Think about it:
Who searches the keywords "Subject + Statistics "?
Specifically, journalists looking for statistics to include in their articles.
And when you rank for that term, you will be bound to like there is no tomorrow.
9. Optimizing old content for user intent
I mentioned matching your content with the intention of research before .
But the eThe basics are:
If your site is not what people want, Google will not rank it.
(no matter how many backs you have)
But when your page makes Google users happy, you can increase your Google ranking.
For example, I first published this post in 2015:
As you can probably guess, my target keyword for this page was "SEO Campaign ".
And I quickly cut out a spot in the middle of the first Google page.
So far everything is fine.
But one day my rankings and organic traffic started to drop.
This was not a very high priority keyword. So I ignored the problem and hoped it would go away.
This is where I realized my content was HORRID for user intent.
Specifically, my article did not describe an SEO campaign Instead, I have bythe length of a single strategy ( "Guestographics "):
Which was a really bad user experience for anyone who wanted a detailed SEO campaign)
So I went back to the drawing board. And I rewrote the post from scratch.
This time around, I made sure to post something that anyone looking for an "SEO campaign " would love.
Of course, these changes dramatically improved our search engine rankings. 1 for this term:
10. Try content partnerships
I'm a big fan of content partnerships.
Because it makes your content promotion twice as powerful.
Think about it:
When you post something on your site, you send as many people as possible to your post.
But you are only one person (or company), so your reach is quite limited.
But when you get togetheremail someone else, you send ALL people to your new content:
Which doubles the number of eyeballs, links, and social media shares you get.
For example, earlier this year I teamed up with BuzzSumo to create this content marketing study .
And because we both promoted it to our respective audiences, it generated a ton of traffic:
11. Reuse content In different formats
Last year I realized I was making a huge mistake.
Every time I sat down to write a new blog post, email newsletter, or video… I was starting from scratch.
Which meant that itSometimes it took me 14 days to complete a single blog post.
This is where I achieved something…
I already had TONS of content on my YouTube channel. Content that people loved.
So I decided to base my next blog post on a popular video from my channel: a video about increasing YouTube subscribers.
It took a while to turn my video into a blog post.
But it was 10 times faster than starting with a blank Google document.
The best part?
My post worked really well.
This post attracts 15,701 visitors per month in search engines.
And it currently ranks in the top 3 and the Featured Snippet for my target keyword:
12. Using Broken Link Building
I have already published a broken link building guide .
So I won't go into the process here.
Instead, I'll show how I used Broken Link Building to get that sweet back:
First , I searched for content on my site that I KNOW people would like to link to. And I chose this CRO guide:
Next , I found a site that wrote about content marketing, and put their homepage url in Ahrefs .
And clicked on "Outgoing links " → "Broken links ":
Which showed me all the broken external links from this site:
Once I found a broken link that looked like my guide, I found contacted the person who runs his blog. I told him about his broken link and offered my replacement content:
And because I added value with my radiation, they gladly linked me:
That's all there is to it.
13. Find backing opportunities with "Link Intersect "
CIt is no secret that reverse engineering is a great link building strategy.
But it 's not perfect.
After all, let's say you find a site that has just been linked to your competitor.
You have no idea if this site is related to him because he has an existing relationship, he just sent an awesome awareness email… or a million other reasons.
But when you look at who is related to MULTIPLE competitors, it takes a lot of guesswork out of the equation.
(After all, what are the chances that the site has a great relationship with three different sites?).
This is where Link Intersect comes in.
To use it, run good old Ahrefs and enter three domains in their Link Intersect tool:
And make sure you put your site in the "But don't link to ":
There you go!
You will see all those who link to these 3 sites… but do not refer you.
And if your site publishes a better content than your competitors, there isVery good chance that those peeps will fire you as well.
14. Target new keywords
Want to find popular keywords low competition?
Of course you do 🙂
The question is:
Target NEW keywords.
Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them.
But when you target new terms, you are competing against fewer people.
Which means you can often find your way to the top of search results.
For example, last summer I created an optimized guide around the increasingly popular term "Voice Search":
Because the term " voice search "was relatively new (especially compared to old-school keywords in my niche like "link building "), my ide guy cracked the bottom of the first page in a week.
And it currently ranks on the first page of Google for this term:
15. Use Concept Visuals
This is one way to get high quality backs WITHOUT having to work with awareness.
I actually used this approach to get links like this:
All this without sending a single awareness email.
With here are the steps:
Start by creating an AWESOME visual that helps people understand a tricky concept or idea.
This can be a graph, graph, visualization, or table.
Here is an example:
Next, present this visual in your content.
And if the right person sees your visual, they will use it on their site:
Rinse and repeat for each post you post.
Pro Tip: Focus on creating visuals for NEW topics. This way you will be one of the few sites to offer ahigh quality visual on this subject.
16. Leverage industry glossaries for keyword ideas
Want some creative keyword ideas?
Consult the industry glossaries.
For example, this nutrition glossary covers over 100 different terms:
You can either copy these keywords directly into a spreadsheet.
Or use them as the starting keywords and insert them into a keyword research tool.
Either way, glossaries are a great way to find new keyword ideas.
Pro tip: Insert the 'Glossary URL in Google Keyword Planner to get mega list of keyword ideas:
17. Get backs from content curators
Most people have wrong with awareness because they send wasteets like this:
There are manyup wrong with that email awareness.
But the biggest problem is that I don 't have a place on my site where a link to their content makes sense.
So I pressed "Delete ".
This person would have had a much better chance of contacting a content curator.
Content curators are exactly as they do: people who curate the best content in their industry.
For example, you may have seen the SEO Marketing Hub that I created a few months ago:
Well, because that I got my content in front of the content curators, I was able to get a handful of links to my site like this:
No arm twist required.
Bonus n ° 1: Find the keywords of the questions
QuestionDB islike Answer the Public.
Butin my opinion it is actually a bit better.
First of all, it's MUCH easier to use.
Unlike Answer the Public, with crazy graphics and pictures of a bearded guy, the questions are presented in a simple table.
And since QuestionDB focuses on the questions people ask on Reddit, you can get ideas from keywords and topics that most other tools can't show you.
Bonus # 2: Rank for Brand Name Terms
I'm talking about brand name terms.
For example, look at these two keywords:
It's true: Mailchimp is wanted for 280x more than "email marketing software".
And it 's the same story with most categories:
Brand gets MUCH more searches than subject ou the category.
(The only big downside to brand name targeting is that you will never rank # 1. But it can still be worth it)
C This is why I started posting content designed to categorize brand names.
For example, I have this BuzzStream review article on my site.
Not only does my page rank for " BuzzStream Review ":
But it also looms large on the front page of the popular brand keyword "BuzzStream ".
It's your turn now…
I hope today's post has shown you how to improve your SEO ranking.
Now I want to turn it over to you:
Which of today's 17 article SEO strategies will you try first?
Are you targeting branded keywords?
Or maybe you want to try Snippet Bait.
Qanyway, let me know by leaving a comment below now.