Need some high quality backs … but too busy to create them yourself?
If so, you have come to the right place.
Because in today 's article, I will show you 7 link building services that actually work in 2020 .
This way you can find the best option for you and your business.
Let's go straight to…
First, 4 link building services to avoid at all costs
Over the years years ago, I tested 25+ different SEO service providers.
And most of them let me down.
(That 's why I decided to learn SEO on my but that ' s another story 🙂)
In fact, there are a handful of link building services that just do NOT work.
So before sharing mon favorites, let me quickly show you what to avoid.
All About Fiverr
When it comes to SEO, Fiverr is a huge waste of money.
(As the old saying goes: "you get what you pay for ").
And I should know that.
I bought 855 Fiverr concerts:
To be honest:
Not all of these gigs weren't for SEO. But most of them were.
In fact, Looking back, most of the gigs I bought looked like this:
Some of these concerts worked well at the time.
But in 2020? They are completely unnecessary.
Private Blog Networks (PBN)
When I started with SEO , I liked it private blogging networks .
I even created my own PBN…and bought links from other people's PBNs.
PBNs worked until 2017, when Google suppressed them .
Not only does the algorithm now filter most PBN backs…
… but Google also deindexes manually any network that shows up on its radar screen.
(meaning all those links you just purchased are now totally worthless)
Paid guest posts
There is a place to post guests in a white hat SEO .
(More on this later)
But this doesn't include guest post links paid .
First, sites require payment for guest posts are generally shady.
Do you think a legitimate site (like TechCrunch or Mashable) would ask you to pay 50 dollars at the pub Want your message?
Of course not.
Second, paid links go against Google's Webmaster Guidelines regarding link building .
Which means that the payment for the "locations " or the " editorial review "of guest posts can penalize your site .
Which leads us to…
Backs "Push Button "
In other words:
- Blog comments
- Post directories
- Web 2.0 Sites
Basically: if you can buy more than 100 backs with just the push of a button, you are buying spam links.
(Spam links that can do more harm than good)
This is why I recommend avoiding most "link building packages ".
Finally, we have…
Press releases worked VERY well for link building.
But those days are long gone.
Unfortunately, this doesn 't prevent people from offering "press release distribution" as some sort of SEO service:
Today 'hui, most links in press releases are untracked :
Plus Google even came out and said they " ignore "links in press releases:
With that out of the way, it's time for the good stuff:
The 7 Best Link Building Services for 2020.
1. Help a reporter get out (HARO)
What is it:
HARO is a service journalists use to find sources and quotes from experts.
And if you become a source for their story, you can get a link back to your site.
How it works:
First, register as a source on the HARO site:
When you do, you will receive three emails per day with " requests ".
A request is a quote, statistic, strategy or case study that the reporter needs to complete their story.
All you have to do is respond to their query with something usable…
… and you have a good chance of being featured.
Plans range from free to $ 149 / month.
If you want to meet an occasional query, go for the free plan.
But if you're serious about locations, I recommend trying one of their paid plans.
Paid plans come with great features… like early access to keyword queries and alerts.
2. Content marketing agencies
What is - what it is:
An agency that does one thing:
Produces content for your business blog.
How it works:
Con marketing agenciesheld work in two ways:
# 1: Pay the agency a monthly fee… and they write a set number of articles per month.
This content can range from a handful of 500 word blog posts to a single "WOW " content article (like a definitive 4000 word guide).
# 2: Pay a flat fee for content.
(For example, $ 2,000 for a single long blog post)
But most content marketing agencies charge at least $ 1,000 / month. Depending on the scope, this figure can go up to $ 20,000 and more per month .
That said, you definitely get what you pay for. If your budget is $ 500 for 5 blog posts, don't expect anything special.
This is why I recommend working with agencies that focus on quality rather than quantity >. This way you can get the most out of your monthly investment.
- Create links with the content marketing can work really well. In fact, most of the links I have created to this blog (203KB) are straight from posting quality content.
- It 's as white as it gets. No need to worry about shady stuff that could penalize your site in the long runerm.
- There are many benefits to you "bonus " by posting awesome content ... like social media traffic and brand awareness.
- Content Marketing Services ≠ SEO Services. So if you need someone to do a keyword research or on-page SEO , you're out of luck.
- Some content marketing agencies have poor 'me too' content. If you want your content to stand out and get links, it has to be amazing. Despite this, many content marketing agencies still offer worthless “10 blog posts per month” packages.
- Your fees may or may not include promoting content. Otherwise, you'll have to get the message across yourself.
3. Blogger Outreach Services
What it is:
A person or agency who promotes your content using manual link building and blogger reach .
The agency does the dirty work of identifying the bloggers to contact, finding their email addresses, contacting them and following up.
(Some agencies also allow you to exploit their rolethe current bloggers and editors)
More reach - link building agencies Focuses charge a flat fee for each link they create.
You can expect to pay around $ 200 for a single quality link.
That said, there are a handful of link builders out there who charge a monthly retention or hourly fee.
- If you ONLY want backs, this is probably the service for you.
- Email delivery is a great white hat approach to link building (assuming you are not spamming people).
- You tend to get quality white hat links. Google wants to see contextual links on related websites. And blogging awareness is one of the best ways to 'get these solid gold links.
- You only pay for the results. Of course, paying $ 200 for a link can seem expensive. But at least you have something for your efforts. Most SEO companies and content agencies do not offer such a guarantee.
- Most companies link building (like FatJoe) do not offer full SEO services. So if you need large scale SEO help then this is not a great option for you.
- Shady vendors add your link to one of their PBN websites and pass it off as 'outreach'. Inspect your links carefully to make sure they are from REAL websites.
- You must publish your own content. Bloggers aren't going to link to crappy content (why would they?). Which means you will need some content.u high quality on your site BEFORE you start with awareness.
4. SEO agency
What is it is:
A full-scale agency that handles all of your SEO needs… including link building.
How it works:
You hire the agency and they optimize your site for the search engines. This usually includes some sort of link building component.
Anywhere on the map.
You can find a diskount SEO agencies out there for $ 200 / month.
Or you can go with an agency that works with Fortune 500 companies… and pay between 20 and 50,000 USD / month.
That said, most SEO agencies charge anywhere from $ 500 to $ 5,000 / month .
- They take care of everything . No need to create content. Or find keywords. Just write your check, give them your URL, and you're done.
- Agencies do their job with your SEO goals in mind. For example, they'll produce a content design element to get links ... AND make sure it's optimized around your target keyword.
- Most agencies SEOs are unnecessary (sad but true). They do basic optimization… then bill you monthly for poor content and links.
- They don't focus on links. Yes, most agencies do link. But they also do everything else necessary to rank in Google ( mobile optimization , content, etc.). Which means: toul a small% of your budget is spent on link building.
5. Guest posting services
What is that it is:
You hire an agency to write and publish guest posts on your behalf.
(with a link to your site)
How it works:
The services of guest posting takes care of the MANY steps involved in posting guest comments: finding sites that accept guest posts, pitching, talking to editors, writing the post… and finally getting the post published.
This is a time consuming process.
Most guest posting services charge a flat fee per guest post, typically between $ 100 and $ 500 (depending on the site 's Domain Authority ). For exampleple, The Hoth charges $ 200 for a single DA 30 link:
- You get legitimate links (sort of). Google doesn't want you to build " large-scale " Links from guest posts. However, in my experience, posting a few guest posts on sites Relevant is totally safe and can help you improve your rankings.
- A guest post on a big site in your niche can send you LOTS of referral traffic. For example, watch that traffic spike on my site after posting a guest post on the Buffer blog:
- Pay per link model. As with outreach services, you only pay when you receive a message from 'guest published.
- Fake guest messagestees are a real problem. Some guest blogging services write a shit post a guest post and post it on their PBN site.
- As I mentioned, Google doesn't want you to see 'large scale' guest posts. This approach is therefore not scalable. If more than 5-10% of your link profile is made up of guest post links, you risk a penalty.
6. Public relations agency
What is it:
An agency focused on promoting your business mentioned in the press.
How it works:
PR agencies usually work with you to create a newsworthy story . can present to the media. The story can be your product (if that's interesting enough) or something you posted on your site (like an industry study).
Most PR agencies work with a monthly pay model.
PR agencies that work with small businesses tend to charge between $ 2,000 and $ 15,000 per month.
That said, there are PR professionals who sell unique packages, like press kits:
- You can get VERY high quality backs. A successful PR campaign can get you links from well-known sites, like Forbes and Fast Company.
- They do all the hard work. Pitching journalists is not fun. Most agencies get their hands dirty so you don't have to.
- You navigate to existing network Most public relations firms have contacts ongreat sites they can tap for cover.
- Most cabinets public relations don't focus on the links. So you might get a "mention " or "placement " on a big site ... only to find that they didn't link you in the story:
- PR makes no guarantees. You could be the toast of town ... or end up with just one link from a second level site.
- PR is a COST process. PR firms typically charge 2-3 times more than SEO agencies.
7. Infographic Design Company
A company that creates infographics or other forms of visual content .
(In order to get backs)
How it works:
Most graphic design agencies take care of everything of the process: propose a topic, find data and design the infographic.
But you can also hire a graphic designer to turn your content into an infographic.
For a full infographic service, you are looking between $ 2,000 and $ 4,000.
If you just want your infographic to be designed, that's about 1000 $ to $ 2,000.
- Infographics don't work as well as they used to ... but they're still a great way to build backs .
- No monthly down payments or ongoing commitments. In most cases, you pay by computer graphics.
- It 's very off. You don ' t need to be very involved in the process.
- Most of the services 'infographics do not include promotion. So it's up to you to spread the word.
- Infographics are very hit and miss. Some go viral. Others fall completely flat. Which means you might need to post 2-3 infographics before your first big hit.
So these are the 7 link building services that I recommended.
As you have seen, there are pros and cons to each.
These are definitely your best options.
Now I would like to hear what you have to say:
What has been your experience with outsourcing link building?
Good? Wrong? Somewhere in between?
Anyway please let me know en leaving a comment below now.