Every year since 2015, Amazon Prime Day has been eagerly awaited by all consumers familiar with the online platform. And for good reason, this is the perfect opportunity to take advantage of the platform's big promotions . Initially, Amazon Prime Day was planned to, as the name suggests, last only one day. Nevertheless, it was so victimized by its success that Amazon decided to extend it to two days.
Amazon logo - Credit: Christian Wiediger / Unsplash
In general, Amazon Prime Day is always held in July . It was held on July 15 in 2015, July 12 in2016 and July 11 in 2017. In 2018, Amazon did not want to interfere with the FIFA World Cup, so it hosted it on July 16. Prime Day returned to its usual date, July 15, 2019. Amazon took the opportunity to organize it for two days. As you probably already know, the Covid-19 pandemic had a violent impact last year and Amazon found itself forced to postpone Prime Day 2020 to October . Finally, the platform promotions took place on October 13th and 14th . But then,what about Prime Day 2021?
Amazon Prime Day 2021 would take place in June
You would think Amazon is relaunching the Prime Day in July as usual, but it apparently won't. The ecommerce platform has no reason to postpone Prime Day this year, but it is reportedly planning to move it forward. Indeed, sources revealed to the American site Recode that the Amazon Prime Day 2021 could take place in June . This information has not yet been officially confirmed by Amazon.
Why do it so early? Amazon is quite likely to want to boost second quarter sales over last year at the sameperiod. Indeed, the month of June is part of the second quarter while July already corresponds to the third quarter. Additionally, Amazon sales in the second quarter of 2020 were up 40% thanks to the blanket lockdown.
As a reminder, Amazon Prime Day is exclusively for Amazon Prime members. In addition to free one-day delivery and annual promotions, Amazon's premium service offers other benefits like Amazon Prime Video, Amazon Photos, Twitch Prime, Prime Music and Prime Reading .
Source: Digital Treturn