Little by little, the bird is making its nest. The Apple TV + platform is digging its hole in the panorama of SVOD offers. While Disney + exceeded last August the 116 million subscribers around the world, Apple is slowly catching up. According to a report by The Information, shared by MacDail News, the service of the brand to the apple would now have more than 40 million cents on the meter. Nevertheless, these excellent figures must be put into perspective, because of the trial period offered to the purchase of 'a new product from the Apple range.
Indeed, according to the information from the American media, only 50% of users pay for this access to the catalog. The offer, which provides free access for 3 months, has also been revised downwards. months ago. It was a year before Apple TV +angel the rules of the game last July.
The firm is continuing its efforts
Far from wanting to throw in the towel in the face of the exponential popularity of Disney +, Apple TV + will be working hard to win. In 2022, subscribers will be able to discover a new series or a new film every week. This is twice as much as it is now. The goal is obviously for the Cupertino company to compete directly with Netflix and others, which are expanding their catalogs by dozens of new productions every month.
In addition to this strategy, Apple will also rely heavily on there to make your way through the salons of audiovisual production enthusiasts. In 2022, it will spend no less than $ 5.00 million just to promote its service. That's much less than Netflix, whose budget is $ 1.1 billion of dollars, but it is already a tidy sum for the service which should notnot pay off big for Apple.
It remains to be seen whether Apple will succeed in establishing itself in the sector over the long term, and whether the upcoming exit of the Foundation will have an impact on its number of subscribers. If Ted Lasso has already given SVOD a big boost, hopefully the adaptation of Isaac Asimov's books will do better. It should be broadcast from September 24th on Apple TV + .
Buy l 'iPad Air at the best price