Facing the mastodon Adobe , Canva continues to make its way into the graphics software industry.tralienne, specializing in graphic and video design, allows its users to create presentations, posters and documents for a subion of 11.99 euros per month or via free access for reduced functionality .
Canva is for beginners and includes simplified tools to help companies, individuals and students to develop their projects. Launched in 2013, the company is not intended to compete Adobe , Sketch or Figma, but rather that of settling in a market neglected by other companies of the genre.
A lifting offunds to continue development
The company has just announced that it has raised no less than $ 200 million. Old and new investors have helped grow the business, which is now estimated at $ 40 billion. With these new sums, Canva hopes to continue to develop new tools. Melanie Perkins, co-founder and CEO of the firm, says she wants to replace PDFs with these features.
“Rather than people who send PDFs back and forth between designer and client, designers can simply create a template for the organization to use. It’s less important for us to be relatively good at things like vector design because there are some amazing programs out there. We really want to focus on this collaboration ”