Adobe, Arm , Intel and Microsoft have teamed up with photo verification platform Truepic and the BBC to form the Coalition for Content Provenance and Authenticity (C2PA). This coalition, open to other members, seeks to combat the prevalence of disinformation and online content fraud, by developing technical standards to certify the source and history or provenance of media content.
Its member organizations will work together to develop provenance specifications content for common content types and formats,they explain in a statement. Objective of this initiative? Allow publishers, creators and readers to trace the origin and evolution of a medium, in particular its images, videos, audio content and documents. These technical specifications will define in particular what information is associated with each type of asset, how this information is presented and stored, and how evidence of tampering can be identified.
"It is absolutely necessary to be sure. 'tackle the widespread deception in online content, now overloaded by advances in AI and graphics and rapidly disseminated via the internet, "said Eric Horvitz, Microsoft's chief scientific officer, to justify the creation of a such business. “Our imperative, as researchers and technologists, is to create and refine technical and socio-technical approaches to meet this great challenge of our time. We look forward to the certification methodsation of the origin and provenance of online content.
An open standard
Adobe general counsel Dana Rao adds that C2PA will speed up the essential work of restoring public confidence in online content. The coalition says the C2PA open standard will give platforms a method to preserve and play digital content based on provenance.
"Because an open standard can be adopted by anyone. which online platform, it is essential to increase trust on the internet, ”the statement continued. “In addition to the inclusion of C2PA training brings together founding members of the Adobe-led Content Authenticity Initiative (CAI) and the Origin Project led by Microsoft and the BBC.
Source: HFrance .com
