The considerable influence of cruising culture on society was confirmed on Wednesday, when Australian entomologists reportedt announced that they had named a species of fly after RuPaul - the titan of drag queens. The soldier fly, whose Latin name is Opaluma rupaul, is adorned with bold rainbow colors and will not fail to grab the attention of anyone who meets her - much like the drag icon itself. Bryan Lessard - also known as Bry the Fly Guy in scientific circles - from Australia 'The Commonwealth Scientific and Industrial Research Organization (CSIRO) is responsible for the name of the 'species and he says there were a myriad of reasons he chose the nickname. 'RuPaul ' s Drag Race 'welcoming the first transgender candidate I had watched a lot of ' RuPaul 's Drag Race ' when I was examining the specimen under the microscope, so it was in my head! Lessard told CNN. And I really wanted to give this group of flies a memorable name because it needs attention - the first specimen of this RuPaul fly was collected overhundred years old and was neglected in a museum collection until someone with knowledge of this group came to name and document them. Many of the 13 new soldier flies named by Lessard are from areas affected by the devastating 2019-2020 bushfires in Australia - which is part of the reason he wanted to give at least one between them a name that no one would forget. Read more These species would have burned and no one would have done it I was worried if I had not given them a name , Lessard said. Opaluma rupaul is characterized by its iridescent colors.The RuPaul fly is just one of 150 new species named by CSIRO recently - and this n Isn't the only one named after a pop culture figure, the organization also named three new discovered, rare beetles after characters from Pokemon - the Japanese animated series that spawned an entire franchise e of video games, toys and collectible cards. Beetles are named Binburrum articuno, Binburrum moltres and Binburrum zapdos after three rare Pokemon: Articuno, Moltres and Zapdos. And, 10 years ago, Lessard gave the name from another giant of popular culture to another fly. He named the mouche Scaptia beyonceae from the Queen Bee herself - Beyonce - in a move which he said was deemed bad taste by some more mainstream entomologists but which has led to an increase in the Interest in the species. Lessard says part of the reason CSIRO gives catchy names to insect species is to encourage greater public interest in invertebrates and to highlight the important role they play in biodiversity.