Fractal Protocol provides better experience for users and a fairer market for content creators
When you visit a website, these days you will need to give your consent for cookies, which are used to identify users as a regular visitor, by analyzing their usage of any specific website, giving them access to third party services and building a profile of their particular interests in order to show them relevant information on other websites.
Cookies cannot be processed if theThe user does not consent to this and users can withdraw their consent and cancel the processing of cookies by deleting them from their device, but the most common web browsers are configured to allow the storage of cookies. While cookies cannot on their own find user information, they store personal information that is entered into order forms, login pages, payment pages and more.
The good, the bad and the invasive
Having played a role in our browsing experiences for more than 25 years, cookies collect and share both personal and browsing and, as the duopoly of Google and Facebook grows, third-party cookies, in particular, mean thatsecurity vulnerabilities have become more prevalent. On any website, a user could be exposed multiple times to potentially malicious cookies that collect their personal information without their knowledge and with the eyes of the world locked more than ever on their device screens, that is more worrying than ever. forward for all those who value their privacy.
But at the same time, going online remains one of the ways, if not the most effective, for brands and businesses to reach their target audience and third-party cookies have been a major way for these companies to continue to reach relevant consumers. Accurate and profitable targeting of potential consumers browsing the web is what allows many businesses around the world to remain profitable in an uncertain economic climate, but with Google announces that it plans to get rid of third-party cookies entirely from By 2022, e-commerce and web-based businesses that previously relied on siled data from one of the internet's biggest giants will lose a powerful data collection tool.
With both Firefox and Safari, the world's two major web browsers, also announcing that their software will block third-party cookies by default, this represents a troubling time for the majority of publishers, content creators and digital marketers who have been forced to rely on Facebook and Google. giant datasets . What's more, although third-party cookies will disappear next year,the Fractal Protocol has emerged with a solution that seems to benefit all parties involved. Fractal Protocol seeks to replace the cookie and give users back control of their data by creating data pools that will allow fair competition againstthe duopoly of the currency market.
Designed as an open-source zero-margin protocol, Fractal Protocol defines a basic standard for exchanging data in a fair and open manner, with a system of incentive to sell and buy inventory built on a transparent and trustless infrastructure. With the introduction of an ecosystem that rewards users for sharing and verifying their data, Fractal Protocol is also democratizing data access and availability for publishers and advertisers, giving them tools and methods to exploit valuable and verified user data.
"We believe that content creators should be paid for what they do and that users should have sovereigntye on their own data; simply because the infrastructure is open, free and accessible. "- Julian Leitloff, co-founder and CEO of Fractal Protocol
After raising over $ 2 million in a private round led by announced its intention to launch a round public investment on the popular decentralized fundraising platform Polkastarter on Thursday, February 25 2021.
The evolution of privacy legislation and platform changes by the duopoly of Google, Facebook and Apple mean that very soon there will be lessData available not just for brands but for the entire online ecosystem - Fractal Protocol marks an exciting shift in the way data can be collected, shared and earned without compromising end user privacy.
Image from Bernadette Wurzinger from Pixabay
