These last years, you may have noticed the proliferation of websites asking you to confirm your use of third-party cookies. In their haste, most people blindly accept the terms without a good understanding of what they imply.
In short, cookies are small files installed on your device, commonly used to track your activity and share this information with organizations or advertisers. Cookies have become such a hot topic that in 2018 data GDPR data privacy laws enforced in the 'EU which prohibit the use of marketing cookies without the explicit consent of the user. US regulators have taken a similar position.
After more than 25 years of tracking cookies, a company believes it has found a solution that offers a level playing field for web users and marketers.
An innovative solution to a big problem
The protocol bridges the gap between privacy and inData integrity by providing a standard for data sharing that decentralizes and protects data. For users, this ensures the security of their personal data and allows them to freely use the Internet as intended. For advertisers and content creators, that means knowing that the people who interact with their ads, for example, are real and not bots, which saves money and resources.
The Internet We Always Wanted
Content of quality has become exponentially difficult to access on the web, and Fractal solves this problem. -sure. The web itself was not designed to be monetized, but now it is necessary for businesses to survive. The lack of protocol standards has created a duopoly where only two large companies, Facebook and Google, have 60% of the market, leaving thousands of other companies and publishers to beat for the rest.
The result is a web experience that has become too loud and increasingly difficult for users to access looking for quality content. Fractal aims to change this reality by replacing the cookie with a solution that gives users full control over what they want to share, allowing them to receive relevant, high-quality content.
In many ways, Fractal is making the Internet the way it should. Previously, you would have had to choose between data privacy or data reliability. But thanks to advances in Web3 technology, it is now possible to take advantage of both: data sharing with the right to reprivate ster.
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