Coles has announced that it will no longer donate plastic toys as it appears to be becoming more sustainable and reducing its contribution to plastic waste.
The retailer has long been criticized for promotions such as its Stikeez and Little Shop ranges which were denounced as damaging to the environment .
The stikeez were plastic figures in the shape of fruits and vegetables. The Little Shop line for kids included mini Tim Tams, Vegemite, Nutella, Leggo pasta sauce jars and Oak chocolate milk cartons.
Coles a announced on Friday that he was ending promotions. as part of its new sustainable development strategy. The strategy, announced in March, includes goals to reduce the company's carbon emissions and limit unnecessary plastic.
"Having recently quit selling single-use plastic tableware, Coles has also reviewed the sustainability of its marketing campaigns and made a commitment to no longer give away collectible plastic toys, ”he said in a statement.
Company Marketing Director Lisa Ronson said that although toys have been popular in the past, a recent customer survey found that reducing waste and landfill was the main concern they had when it came to environmental issues in retail.
She said large retailers need to listen to customers whose priorities are changing .
"Coles has been a part of Australian life and homes for over 100 years. And our unique position in Australia comes with responsibility," said she said.
Coles is planning other changes, including a commitment to manufacture packaging for some of its most popular baked goods at made from 100% recycled content in fiscal year 2022. He said he also stopped using pads soaked inns meat trays, reducing landfill.
The Boomerang Alliance has long called on retailers to reduce their use of environmentally harmful plastics.
Director Jeff Angel said Friday's announcement was welcome.
"Public relations officials tried to justify this practice by claiming they can be recycled, but this was a weak argument as inevitably the vast majority of toys were either littered with trash or dumped in landfills - with their impacts that last for centuries, ”he said.
Angel said there was more work to be done by retailers and governments on disposable items such as coffee mugs and fruit and vegetable bags.
"Single-use plastic has become so enraged.acine in the market that business, government and the community will need to keep pace to eliminate them, so that we can stop the toxic tide of plastic pollution, ”he said. id.
Plastic cutlery and straws are among the types of single-use plastics that will be phased out in Australia from 2025 as part of a waste reduction plan plastics .
A national meeting of environment ministers in April confirmed that disposal would cover eight types of "problematic and unnecessary ”: lightweight plastic bags; plastic deceptively labeled “degradable”; plastic utensils and stirrers; plastic straws; food containers of polystyrene; packaging of consumer goods inpolystyrene; and microbeads in personal care products.