A week ago, EA announced to its players that its legendary soccer game franchise FIFA could change its name , after more decade of loyal service. According to the studio, this has something to do with the fact that FIFA does not represent the present in the game, which is its strength.
However, a new report appeared in the New York Times could undermine these hazardous explanations. Indeed, according to the media, it seems that if EA wishes to change the name of FIFA, it is because the FIFA (International Federation of Association Football) would ask the studio for almost double the initial sum to recover the naming rights. in the future.
FIFA wants to capitalize on FUT mode
Also according to the report, the contract between the association and EA would end in 2022, which means that the he company is currently in negotiations for the next contract. These are supposedThey're coming to an end this year and they've been going on for over two years. However, EA and FIFA still do not seem to have reached an agreement, both financially and in terms of the terms of the contract.
The fact that FIFA wants to renegotiate the price requested from EA for the name of its license seems quite legitimate, when we know that EA makes more profitable its game than a few years ago . Just with the FUT mode and its loot boxes , EA is said to have earned over $ 1 billion in 2021 alone. FIFA would therefore ask for almost "a billion dollars more for each four-year cycle of the World Cup".
EA prepares its players for the name change
On the studio side, things seem to be moving in favor of a change of name for the next edition of the game. Recently, several name filings have been seen in Europe and the United Kingdom, with the mention "EA Sports FC, which could be the next name of FIFA.
While this was not very well received by many players, EA is trying to make the transition smooth, which is why an announcement was made ahead of the change. However, nothing happened. is still safe for now, and EA might as well just cover its back in the extreme case negotiations with FIFA fail. See you in 2022 for the bottom line.