The giant McDonald's does it use young children for promotionillegally view its products? This is what the consumer association denounces UFC-Que Choisir, which filed a complaint this morning against the American company. The French organization indeed suspects the king of burgers of having hidden illegal partnerships with underage influencers, to promote its products to an audience of young children.
Identical scenarios on YouTube
On the influencers channel Swan & Neo (5.71 million subscribers), the UFC-Que Choisir thus points to a video, releasedie last year and titled “Swan opens his own fast food restaurant at home !!!”. For 17 minutes, the young boy star of social networks recreates a McDonald's restaurant at his home. Throughout the video, viewed over 11 million times, Swan details the Happy Meals toys, recalling their availability date. Between “two thanks” to the American giant, he also prepares replicas of burgers well known to consumers, all in “impeccable packaging stamped McDo”, reports the consumer association.
Which would have could have been an awkward coincidence, however, has a little trouble getting through with the UFC, which today denounces “the perfidy of such a lack of transparency”. Not only does the video contain no message indicating commercial communication - which is illegal since 2016 via the article L121.1 of the Consumer Code - but in addition, the scenario is not isolated.On Google's platform, several videos with a similar scenario have been released since last year, all of them appealing to young influencers, with an audience mainly made up of minors. Among them, the Studio Bubble Tea (1.8 million subscribers), or Sana and Lina Kids (57,000 subscribers).
McDonald's wants to file a complaint
From the side of McDonald's the response was immediate The American giant believes that the legal action of the UFC-Que Choisir constitutes an “abusive complaint, intended for the media, which relatively does not reflect the nature of our practices.” Last April, thethe firm had already assured the consumer association "never to enter into any partnership with minors aged 17 or under. Now in court, McDonald's will now have to convince the court of the merits of its business practices. Note that in the case of Swan & Neo, a second video released a few months later used exactly the same concept… this time with Burger King .