Primark is committed to making all of its clothing from recycled or more sustainable materials within a decade, promising that the strategy will not result in 'price increase.
The retailer has also committed to making clothing that can be "recyclable by design" by 2027. Only a quarter of the clothing it sells is made from recycled or sustainably sourced materials.
Primark, which is owned by Associated British Foods, intends to start manufacturing its entry-level T-shirts for women and children from cotton made from sustainable sources over the next year.
The chain is also committed to making its clothes more durable, so that it will last longer. , as part of its pledge to "make more sustainable fashion affordable for all.
In addition, he plans to work with suppliers to halve emissions throughout its supply chain while eliminating single-use plastics from its operations by 2027. Primark is also committed to seeking a living wage for workers in its supply chain global supply by 2030.
Its Managing Director, Paul Marchant, said: "Our ambition is to offer customers low prices.rdables they know and love us for, but with products made in a way that is better for the planet and the people who make them. We know this is what our customers and colleagues expect from us.
Marchant called on the fashion industry to do more to improve sustainability. “We don't have all the answers and we know we can't do it alone. We are committed to working in partnership with the industry to bring about real change at scale, "he said.
The retailer, which typically represents £ 1 in every £ 14 spent on clothing in the UK, recently confirmed that its sales had resumed after the reopening of its stores following the spring lockdown.
Fine that he does not sell any of hisproducts online, Primark is the largest clothing retailer by value in the UK, according to market analysts GlobalData, although it briefly lost first place in 2020 to Marks & Spencer after its stores have been closed for long periods during the coronavirus pandemic.
Patrick O 'Brien, a UK retailer research director at GlobalData, said most consumers were still focused on the price. "Note that [Primark's] announcement is not aimed at its customers, but at its investors," he said. "Investors are the ones pushing companies to be more sustainable in order to meet their own sustainability criteria, rather than buyers.
" Although surveys show that this is a growing area ofconcern of consumers, there is little evidence that, for now at least, sustainability and other ethical concerns are usurping the price as a primary driver of purchase, ”he said, adding that Boohoo sales had not been affected by the revelations last year about the treatment of workers in its supply chain.