There is a winner in the race to build the first electric vane ready for the consumer, and it's not Tesla, Ford or General Motors. It's Rive . Who? Start-up truckmaker's first R1T pickup rolls off the line in an older Mitsubishi factory in Normal, Illinois on Tuesday, company CEO RJ Scaringe announced in a tweet . Af After months of building pre-production vehicles, this morning our first customer vehicle rolled off our production line on Normal! he tweeted on Tuesday. I can't wait to get them into the hands of our customers! Rivian has also received the necessary permissions from theThe National Highway Traffic Safety Administration, Environmental Protection Agency, and California Air Resources Board will begin delivering R1Ts to all 50 states. Customers can only purchase the trucks online, as there is no showroom available to view or test the vehicle yet. Read more The company said it has events nationwide where customers can see the vehicles in person, and that buyers will have seven days or 1,000 miles to return the truck after delivery. Electric cars and SUVs continue to gain popularity, an EV pickup has so far been more plans and promises than reality. Ford ( F ) , which together with Amazon ( AMZN ) has made an investment in Rivian, has plans for its own electric pickup, the target F-150 Lightning , which goes on sale next year . Tesla ( TSLA ) expects comp will leave its first Cybertruck pickup by the end of this year, although full production does not start until 2022. And GM ( GM ) 's Electric Hummer and an electric version of its two full-size pickups, le Chevrolet Silverado and GMC Sierra, are slated for release in 2022 or later. The only company to say it is close to producing an EV pickup is another startup, Lordstown Motors, but the company has yet to say when it will start production. priced the R1T at $ 73,000 and said it had already sold out the launch edition of the trucks. The company has not specified how many trucks are in the launch edition and is now taking orders for January 2022 deliveries. It is significant that Rivian managed to be the first to market his pickup. EV, said Brian Moody, editor-in-chief of AutoTrader, a unit of Cox Automotive, which is also an investor in Rivian. Electric trucks are very popular right away. They are going to have the advantage of being the first, he said. But over time, being seen as the best will be more important. Traditional truck buyers might not fit the profile of EV buyers, but they will see the benefits, Moody added, such as the possibility of 'use the truck as a power source rather than needing a separate generator. You can be in the middle of nowhere and you plug in your tools and you have a job site, he said. But Rivian faces challenges trying to compete with Ford, GM and Tesla without rooms. 'Show where buyers can research vehicles and feel confident in the ability to have them serviced. This is something they ' re going to have to ramp up, Moody added. Currently Private , Rivian plans to launch a IPO in November. Unlike other electric truck start-upsues, such as Lordstown and Nikola, it will go public after it begins to generate income. Both Lordstown and Nikola saw their stocks initially skyrocket, then lose much of their value after short -The sales company Hindenburg Research has published reports asking if it could achieve promised sales targets. Nikola founder and former chairman Trevor Milton now faces f Overhead for allegedly defrauding investors , and the company has focused on hydrogen-powered semi-tractors rather than its intended pickup trucks.