Buyers these days may need to take inspiration from a Rolling Stones hit when it comes to setting their expectations: You can't always get what you want . For years, Amazon and the boom in online shopping have led consumers to expect everything from groceries to furniture delivered to their door with the click of a button. As the pandemic first introduced many people into online shopping, the global supply chain disruptions that have accompanied it over the past 18 months have forced people to face it to experiences in the pastunimaginable: product shortages. Extended deadlines. Frustration of not being able to get the goods right away. Depending on where you are, even buying a milkshake at McDonald's can prove to be a challenge. Now shoppers are heading for the holiday shopping rush the prospect of further shortages or delays, despite big chain tactics such as ordering products early, chartering their own ships and moving cargo overseas by air. Here is who is hired for the holidays so far this year Delays during the pandemic have caused a lot of pain in terms of braking instant gratificationborn and to efficiency. Now consumers are trying to recalibrate themselves, said Ashwani Monga, professor of marketing at Rutgers Business School and author of the book Becoming a Consumer Psychologist. Climate change may mean that product delays become a part of the daily lives of long-term buyers. Even after the disappearance of Covid-19 cases, natural disasters and extreme weather events exacerbated by the climate change threatens to disrupt the chains of 'sourcing around the world.Read more This will continue to generate these differences in where people shop, how they shop and what their expectations are, Deidre said. Popovich, assistant professor of marketing at Texas Tech University.disappear. Experts who study consumer psychology say the shift from the pandemic era to instant gratification of uncertainty about when products will be in stock will have lasting effects on the habits of shoppers. three main ways. Storage The drastic shift in consumer expectations began last year with a rush to stores to stock up on essential groceries and household items. the toilet paper aisles have been cleaned up. Finding Purell or Lysol was like winning the lottery. Buyers stored goods at the start of the pandemic, fearing that there might not be enough to buy the next time they visit one store, and many continued to buy wholesale. Store shelves are barely as bare today as they wereso. But storage will be the new normal, Monga believes. Memories of shortages and delays over the past 18 months will lead people to continue planning ahead and keeping more staples like packaged foods. and household essentials at home than they did before. Unless consumers feel confident that the market will work, they will continue to stock, he said. Replacing big-ticket items sooner Although the demand for paper hygienic and cleaning wipes stabilized over the past year, supply chain problems have arisen elsewhere in the supply chain. Some models of laptops , grills and furniturehave become difficult to obtain in a timely manner. Consumers generally don't stock durable goods like washing machines and refrigerators because they don't have the space in their homes or the money to buy them. But Monga believes customers will be more willing to replace these products sooner than before, as they won't want to risk the product being out of stock when they need it most. Consumers will want to replace goods at the first sign of a problem rather than waiting for something to go off, he said. Both trends - storage and prior replacement cycles - will be Great news moving forward for retailers like Amazon and home improvement stores like Home Depot, Monga predicts, as demand will remain high. But it will also keep the pressure on their supply chains.ent to keep producing products. Turning to new websites and brands Used clothing retailers such as Poshmark and OfferUp have taken off in recent years thanks to the search for luxury items by buyers, as well as the growing demand from eco-friendly customers. The growth of online shopping has made it easier to connect people who weren't to clean their closets with buyers eager to buy. Texas Tech's popovich said that in the long run, consumers will be more likely to search. in stores and on platforms they 've never tried, like second-hand clothing sites or Facebook Marketplace, when they can't find what they're looking for. This could open up opportunities for new businesses under the radar to earn thn popularity. One implication will be that people are willing to consider other options that they were not willing to consider before, in terms of chain and second-hand buying, instead to buy new, she said. C Consumers can even savor the long-awaited products more than by the pass. If I know I have to wait six months for this sofa, once I have it, I love it much more than a sofa that I could have delivered in two days she said.