The announcement of Fujifilm's new X-S10 hybrid body was made through a recorded lecture broadcast on YouTube that hid a speech never seen in the communication of photo brands.
If the content of these 28 minutes - new optics, presentation of the case, staging, etc. - was nothing special in itself, a 30-second portion of this long "classic" video hid completely new elements. And current affairs.
If you don't do not follow the very Japanese device presentationss photo, you should know that companies in the land of the rising sun have systematic biases. Typically, photographers are more than predominantly male, human subjects very often female, and all of these beautiful people are Caucasian or Asian.
In the very standardized and smooth communication of Japanese companies, the presence of a black photographer speaking (too quickly admittedly) about the quality of the rendering of the tones of black skin has something exceptional in a world shaken by American racial injustices. Injustices which also had their technological counterpart.
The rendering of skin tones, a long-standing discrimination
Several English articles ( here , there and there too ) have in the past highlighted an invisible bias in the science of rendering color To put it simply: in the days of film photography, the color science of dandruff was fully optimized to obtain the best rendering of fair skin in Europeans, Caucasians and Asians.
Technological optimizations that hurt , by extension, to the rendering of dark skin. People with black skin were thus very often "naturally" underexposed and therefore even darker and less discernible.