Best Buy customers leave the store with face masks on. CEO Corie Barry said retailers will need to continue to offer a variety of 'options to offer products to buyers. Getty Images This story is part of CES , where our editorswill bring you the latest news and the hottest gadgets from fully virtual CES 2021.
Corie Barry had a very first year as CEO of Best Buy . The new CEO has guided the electronics retailer through the appearance of coronavirus pandemic and all changes that 'She brought up what customers bought and how they got their purchases. Barry told virtual CES Tuesday that she believes the demand for services like curbside pickup will continue for years to come to come - and that companies will define their brands based on how smooth the process is for customers.
Whether at home, on the curb or in the store, "We have to agnostically meet this customer where he is, " says Barry.
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Best Buy has performed well during the pandemic, reporting increased sales in-store and in line during the quarter ending in October. He also had age at the forefront for the needs of office workers who have made the switch to working from home. Many customers started by purchasing new home office com puters. After following this up by buying a webcam and microphone, Barry said customers might be thinking, "So I want a nice ring light to look like it's going out sometimes."
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To meet the increased demand for products and to deliver them in the manner desired by customers during the pandemic, the company has implemented changes that previously would have been planned over months or years, Barry said. The company also became more flexible to change a new process in stores, even if it had just been deployed.
The response has been important, Barry said, because customers will remember that a specific brand took care of them during the pandemic. Getting it right, and the health and safety of employees, is more important to the brand in the long term than short-term profit, Barry said.
Barry also said she learned her own style of leadership in the face of disruption. of the pandemic.
"No matter what you think you know about how you're going to lead this role, you really have noidea until you see the challenges that lie ahead, ”she says.
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