Bringing a new product to market reveals a long and complex process . Not only does it take a fantastic idea and a key selling point, but there are several things and factors that need to be taken into consideration as well. What if Artificial Intelligence (AI) could help marketers do this ? Indeed, the latest advances in the sector, particularly in machine learning, could make it an effective decision support tool .
When the couple started to think about flavors , the insights from the data said that their audiencewas more likely to be attracted to homeopathic properties . It is for this reason that the corresponding effects have been highlighted on packaging and marketing materials. Most of the work has been done respecting the results of the AI analysis performed using the CLAIRE 100.co platform .
A fragmented audience and digitally driven
With the integration of AI in this post, the job would now be to compile a multitude of data . Specific tools such as the machine learning , assisted learning or natural language processing will then be deployed for information processing. It would be an innovative approach to the challenge of creating and selling products for today's audiences, essentially digitally focused and particularly fragmented .
Sama even plans to organize and host live tea break events, where fans will be invited to join them for virtual tea . For convenience, this will mean chatting on Instagram or Facebook Live at the same time. All this to reinforce the idea of the product as a experience in the life of their customers , following the guidelines of the AI.