So in 2 minutes you found a handful of PROVEN topics to get links to.
I will explain the two approaches to you now.
Just go to one of your competitor's blogs. And take a look at the last 10-20 posts in their feed.
Most blogs have a counter that shows you how many times the post has been shared.
All you have to do is write down the most posts
These are not not just topics and formatsproven content. These are proven topics and content formats that are working right now.
(What makes this step particularly powerful)
The manual approach has its place. But if you want to take this process to the next level, I recommend giving BuzzSumo a try.
You can either insert a competing blog into the tool and see the most shared items…
… or search with a keyword.
Either way, you'll get a list of content that people have shared on Facebook, Twitter, Reddit and more.
Pro tip: By default, BuzzSumo sorts results according to most total shares. But if there is a very important social network for your industry , sort the results by shares on that particular site.
For example, my blog is in the tech space, so it's important that my content is shared on Twitter. C 'This is why I always sort results by Twitter shares.
And once you've done that, it's time to ...
Step 2: Choosea content format
Now that you have an idea of what is already working in your niche, it's time to start creating content.
You do NOT want to open a blank Google document and start typing like crazy.
(although that 's what most people do)
Instead, you want to choose your format first… then start writing.
With that, here are 4 content formats that tend to work VERY GOOD for building :
Format n ° 1: Ultimate guides
People LOVE the links to the ultimate guides.
The Ultimate Guides put everything you need to know about a topic in one place.
For example, I posted this ultimate guide to Google Rankbrain earlier this year.
Pro tip: You may have noticed that my guide is tailor-made. In my experience, a cool looking guide sets it apart… and increases the perceived value of your content. These two elements generate more links.
Of course he got a decent amount of social shares and comments:
But more importantly, a lot of people are linked to it:
And when you dig deep into these links, you can see that most people link to me because my guide is THE go-to resource on Google RankBrain.
This is the power of the ultimate guides.
The question is:
What should you ultimate guide?
It's easy: one of the topics you found at 'step 1.
And now it's time for our second proven content format:
Format # 2: Detailed case studies
Let's face it:
Mostt content is garbage written by people who have never done anything.
Enter: the humble case study.
A case study works well for two main reasons:
- It instantly stands out from lame "5 Tips for X" articles
- A case study gives bloggers a link to link to (more later)
Let's look at a real life example.
One of the first articles I posted on the Backo blog was called: " Link building case study: How I increased my search traffic by 110% in 14 days ”.
As you may have guessed, this article is a case study.
Not only did this case study show that I know my stuff, but it's been a MAGNET link since day 1.
And it was no accident.
The following year I published this summerude de cas:
And this case study hasbeen linked 3,000 times:
(Not as good as my first case study. But 3k links are nothing to sneeze at)
Pro Tip: be sure to highlight only one “hero stat” in your case study. For example, the hero statistic in my second case study was: “785% more conversions”. Indeed, when you look at the backs to my case study, most of them cite this specific statistic:
Format # 3: Studies and surveys
I'll be honest:
Studies and surveys are NOT easy to do.
That said, when done right, they are one of the best ways to build links at scale .
In fact, BuzzSumo has found that 74% of marketers cite "more website traffic " due to publication of study and survey data:
And 49% agreed that this type of content is ideal for get backs .
With that, let's look at an example from my blog.
Last year I made a big scale YouTube ranking factors study .
This study involved scratching over a million videos ... running s, analyzing data, create graphics, etc.
(I told you it 's not easy)
But in the end, this article did 100 times better than your average blog.
Frfact, he's racked up over 2,000 backs in just over a year:
Not too shabby.
Format # 4: Visual elements
A visual element can be just about any type of visual content , including:
You get the idea 🙂
The reason the visuals work well is the following:
Visual content is VERY easy to embed into blog posts.
And whenever someone uses your visual element in their post, they link back to you :
Let's look at two quick examples…
First of all, this infographic that I posted some time ago.
Since then, dozens of bloggers have used it to explain how to create content that will go viral .
In fact, some people even created entire posts just to talk about the tips of my infographic:
Fortunately, you don 't have to create a fancy infographic to get links from visual assets.
In fact, elements simple visuals may work even better.
For example, I recently had a designer create this visual.
As you can see, I get a nice "Image Source " link when they do this:
Now that you've decided on a content format, it's time for the fun stuff:
Writing awesome content.
Step 3: Create Your Content (Awesome)
Completed over the years, I have learned a handful of strategies for writing content awesome.
(These secrets have helped me generate thousands of high quality backs)
So without further ado, here are some of my strategiesFavorite content s:
Strategy # 1: Write LONG content
Yes, that goes to the against conventional wisdom.
But the data is clear:
Longer content works better than short content.
Analysis of 100 million articles revealed that long content (3,000 words or more) gets 50% more social media shares than blog posts under 1,000 words.
Also: longer content ranks higher in Google .
To be clear:
I'm not saying you should fill your content with fluff.
At theinstead, cover ALL there is to know about your topic.
For example, this YouTube video ranking guide is 3,194 words long.
And when you read the article, you quickly realize that it doesn 't 'there's ZERO fluff.
These are 100% exploitable strategies and techniques:
This is long for the simple reason that I cover pretty much EVERYTHING you need to know about YouTube SEO on this page.
And since my content is very detailed, bloggers refer to it when they talk about SEO on YouTube:
Strategy # 2: Make your content look good
I 've mentioned this a few times before.
But it bears repeating:
Visually appealing content attracts more links.
There are several ways to do this:
First of all you can go crazy and create a custom pagee… like this ultimate guide:
The inconvThe essence of this iC approach is VERY difficult to achieve. You need to hire a professional designer to design the page.
And a coder to add this special page to your site.
(Why? Most custom designs don't work well with WordPress )
The advantage is that your content looks REALLY cool ... which increases the chances of people setting up a link.
If you want something simpler, sprinkle some visuals into a regular blog post.
It spices things up without breaking the bank.
For example, I used a nice banner to separate each section of this post:
It was 10 times easier than 'a personalized guide. And it always looks really cool.
Strategy # 3: Post ACTIONABLE content
Whether you write about food or fashion,the same rule applies:
People want to read ACTIONABLE content.
Of course, opinion content has its place.
But if you want people to read and share your content, it has to be incredibly actionable.
This means using a lot of:
- Techniques step by step
- Screenshots and images
- Real-life examples
- Video tutorials and animated GIFs
- Easy to use tips
For example, let's look again at my guide to YouTube SEO.
This guide is full of useful techniques:
And some simple tricks that only take a few minutes to perform:
Strategy # 4: Make your content EASY to read
This may sound like common sense.
But I'm shocked at how many people are posting stuff like this:
Who the hell would actually read that giant wall of text?
Fortunately, readable content is a CINCH.
All you need follow these 3 rules simple:
First,use 1 to 2 paragraphs of sentences.
Everything I write follows this rule.
And that helps the readability A LOT.
Next, divide your content into sections.
Sections make your content easy to follow.
(And make it more "skimmable")
Here is an example:
Third, use a font of 15-17 pixels.
Difficult to read = ne not reading.
And if your font is anything less than 15px, people are NOT going to read it.
So make sure your body font is at least 15 pixels.
With that, it's time for step # 4…
Step # 4: Promote Your Content
When most people think of content for link building, they think of "link attraction " (not link building that begins and ends when you click publish).
Even though it's a strategy we all aim for (who doesn't want links to build themselves?), that's not how to use it.ser the content to create links.
So what's the strategy?
Strategically promote your content.
Promote your content on social media
Yes, the ultimate goal is to turn your content into backs.
But first you need to have an eye on your content.
Why is this important?
Because it helps establish soc proof ial .
For example, take this post from my blog:
This message contains 1031 comments and over 19 thousand social shares:
Which gives my content MASSIVE social proof.
And when people see that my content is very popular, they are MUCH more likely to create a link to it.
As you might expect, one of the best ways to preview your content is to share it on social media.
For example, I recently shared my post " Voice search: the definitive guide "on LinkedIn:
Over 40,000 people saw this message:
(many of whom clicked on the article… and eventually shared it with their peers)
LinkedIn is my favorite place to promote B2B content right now.
But in general, the more places you share your content, the better.
Send your content to newsletter subscribers
Your email newsletter is an AMAZING way to promote and amplify your content.
For example, I recently sent this tweet to promote my voice search guide.
This tweet got 410 clicks.
I have also emailed my subscribers.
And this email received 6.2 thousand clicks.
So yes, if you are serious about content marketing you must create your mailing list .
Then just send them a little preview of your latest content:
Boosted Facebook Posts
Yeah, Facebook traffic is GOOD down .
But that doesn't mean you should avoid Facebook entirely.
In fact, boosted posts still work REALLY well.
Let me show you a concrete example…
A few months ago, I launched this guide to using the Google Search Console .
So I created a Facebook post convincing that explained why my guide was worth reading:
I also improved it, more specifically I asked Facebook to show my post to people who visited my site in the last 30 days.
And that put my post in front of thousands of targeted people.
It's getting better:
I only paid 76 cents per click .
(The average CPC in my niche is between 3 $ and $ 10).
Step 5: Create links
There are 4 building stra tegies that I use to link to my content .
And I'll explain each of them to you right now.
Strategy # 1: Link roundups
This is the link building strategy I have uses to get links to new content.
Because it has a VERY high conversion rate.
Actually, here is a back I got from a link tour some time ago:
Not all blogs qualify their link pools as " roundup ".
So you want to use search strings that throw a wide network:
- "Topic " + the best articles of the week
- "Topic " + best posts [year]
- "Subject " + monthly summary
Next, let the site owner know that you posted something g that deserves to 'bementioned in their next roundup. Hello [Site Owner's name] ,
I just ran into your [Saturday Roundup] this afternoon. Well done!
I'm contacting you simply because I recently posted a content marketing case study that might be suitable: [Your webpage]
Anyway, keep up the good work 😀
[Your first name]
And if your content matches the bill, most bloggers will be happy to feature your content in their tour:
Pro tip: Roundups tend to feature VERY recent content, so be sure to do your outreach right after it goes live of your post. Most bloggers will not include old content in their bursts.
Strategy # 2: Create linksns from dead links
Here's how this strategy works:
Start by finding pages that contain dead pages (404).
You can use a tool like Ahrefs:
Or manually check a bunch of pages with Check my links .
Once you find a dead link, send an email to the person running the site to let him know.
Subject: Problem with [Name of their site]
Hello [Name] ,
Are you always updating your site?
I was looking for content on [Subject] when I came across your excellent page: [Page title or URL] .
However, I noticed a few links did appeardoes not work:
[URL of broken links]
I also recently posted [Brief overview of the content] . This can replace the [Indicate a specific broken link] .
Anyway, hope this has helped you 🙂
[Your name ]
(As you can see, you also want to present your content in this same email)
And since you don't directly request a link, your conversion rate with this approach tends to be REALLY good.
Strategy # 3: Guestographics
This strategy only works if you have created an infographic.
But if you have an awesome infographic, it 's basically a link building cheat code.
I explain the whole process to you in this short video:
Strategy # 4: Linking to Resource Pages
From my experience Creating links to the resource page does not convert as well as the other 3 strategies I just told you about.
But it's still fine.
To use this strategy, you must find pages that people organize (and link to) great content on.
Here is an example:
(As you can see, a resource page is a bit like a summary. But instead of just linking to content from the week or the past month, it links to the best content ever posted in that industry)
And once you find a page of resources that would be even better with a link to your content, go ahead and make your case.
Subject: Question about [Their Website]
Hello [Name] ,
I was looking for content on [Topic] this morning when I fell on your excellent resource page: [URL] .
I just wanted to say that your page has helped me a lot. I would never have found the [Resource they are linked to] without it.
Funny: I recently published a guide on [Theme] last month. It is [Brief deion] .
Here is in case you want to check it out: [URL] .
Also, my guide could be a nice addition to your page.
Anyway, thank you for putting together your list of resources. And good day!
Step 6: put everything together
Let's wrap up things with a step-by-step case study.
This case study will help you see how the strategies you just learned on the subject work in the real world.
Specifically, you will see how I used the process in this guide to achieve # 1 in Google for “List building”.
So go ahead and watch the new video:
You can do a lot more with content than just creating and hoping it gives you some links.
Instead, find tangible examples of people who are interested in your content BEFORE you create it, then once you have something great, take action to raise awareness by asking them for a link.
They've already shown that They 'I will link to it!
Understand that this strategy is based on haste.You should strive to continually seek out those content ideas, find them, then actually ACT on them, and finally strive to seize all the opportunities that are worth your time.
Leave them in the comments below.