In this article, I will show you how to create podcasts with ratings that are ranked in Google.
(Step by Step)
So if you are looking for a way to grow your podcast with SEO, this new guide is for you.
Step 1: Transcribe your podcast episode
The first step is to get a tranion of your podcast episode.
A tranione is important for two reasons:
First , it helps you quickly review content. This way you can choose a keyword to optimize your show ratings.
(More on this later)
Then , you can copy and paste a lot of text into your show notes. Which will make your show ratings more SEO friendly.
You can find someone to transcribe the audio on a freelance site like Upwork.
I personally use Rev.com to transcribe my content.
They 're a bit pricey. But in my experience they do a solid job. Plus they ' re super fast.
Anyway, at the end you will have a tranion that looks something like this:
Then it's time to…
Step 2: Pick a keyword for your episode
Next, you want to find a keyword to optimize your show's ratings.
You see, a lot of newbie podcasters make the mistake of calling their episode regardless of the guest name, like:
Episode # 73 - Bria n Dean
Needless to say, a title like this doesn't fit the title help you rank higher on Google .
Instead, you want to find a keyword related to your episode. And optimize the ratings of your shows around this single term.
Note: This is very different from what you normally do keyword research pfor referencing . You usually start with a keyword. Then build your content around that term. But in this case, you already have your content. So you need to find a keyword that matches your finished episode.
Anyway, here's how to do it:
First, get the episode tranion you created in step 1.
Next, write down the topics, themes and techniques you talked about in the episode.
For example, check out this tranion:
When I watch the tranion of this episode, I realize that I have covered a handful of different topics, including:
- White hat vs black hat SEO
- SEO for ecommerce
- How Google 's algorithm works
- R engineModern Research Ine Ranking Factors
- How Content Marketing and SEO Work Together
Each of these MAY be good keywords to follow.
But you need to check a keyword research tool to be sure.
Specifically, you want to make sure that people are actually searching for the keywords you've come up with. And that they don't have very high difficulty keyword difficulty scores .
Personally, I tend to use Ahrefs for this type of keyword research. But you canuse any keyword tool that works for you (like the Google Keyword Planner ).
For example, I found a keyword that has a decent monthly search volume. It's not super competitive either:
So with that, I was ready for step 3…
Step 3: Format your show ratings like a blog post
Traditional show ratings are horrible for SEO.
Everything First, these are usually pages with super thin content.
For example, check out these broadcast notes for a podcast I recently participated in:
It 's literally 38 words of content.
A recent study of search engine ranking factors search that we did here at Backo found that the average first page result on Google was 1,447 words.
Needless to say, 38 words are not enough to classify the Most keywords.
Second, show ratings aren't This isn't the type of content Google searchers want to see. Which means they're probably going to return to search results . This can affect your Google ranking.
For example, let's say someone lands on a traditional show notes page.
This page is not designed to givea Google user a quick response to his question. Which means that this page is probably going to have a very high bounce rate (which is bad for SEO).
Instead, rework your issue notes page into a traditional blog post.
That way your show ratings should give someone searching for your target keyword EXACTLY what they want.
Specifically, you want to take your tranion. Divide it into sections. And fill in the content under each section.
For example, you would make a tranion that looks like this:
And turn it into something like this:
See how it works?
Your show ratings are now formatted for easy browsing.happy google researchers.
In fact, it doesn't really look like a tranion anymore. This is a very high value blog post made with 100% original content. Content taken directly from your podcast episode.
Pro tip: Don 't be afraid to rewrite the tranion for better readability. For example, you could take a line like this:
So, uh, the key is really to focus on posting content that contains something that, you know, d other blogs will want to link.
And rewrite it like this:
The key is to post content that other blogs want to link to.
This video will help you level up your "show notes blog post" to receive backs and shares on social media.
Step 4: Optimize your show notes for on-page SEO
Finally, it's time to optimize your show ratings around the keyword you found in step 2.
This is a bit tricky because your content is already mostly written. So, it's not like you can make sure to mention your keyword multiple times in your article as you write it.
(As you would with a traditional blog post)
Still, there are a handful of things you can do to make sure that your show notes are consistent with the SEO, including:
Optimizing Your Page Title Tag For SEO: Specifically, you want to optimize your title tag around ONE keyword.
So if the original title of your show ratings looks like this:
Episode # 93: Brian Dean talks about SEO podcast and more
You would like to do something like this:
How to optimize yourpodcast for SEO
This Title tag contains your main keyword. And it is overall more convincing. Which increases the chances that Google searchers will click on your result.
Mention your keyword 2-3 times: You want to include your target keyword (including synonyms and variations) 2-3 times on your page.
For example, my target keyword for this page is "off-page SEO ".
So I made sure to write "off-page SEO " several times on the page.
To be clear:
Your guest is unlikely to actually say your exact keyword in your episode. You may need to be slightly modifying part of the tranion to include this term.
You can also inclose this keyword in an H2 or H3 subtitle.
Use internal links: Add internal links from your issue notes page to another issue notes page (or blog posts) on your site .
You can also go back to the old pages of your site and to the internal link to your new episode page.
Add external links: You can embed them in your content, like this:
You can also have a dedicated links section at the bottom of your page (like you would on a show notes page traditional).
These four The cSEO tips are usually enough to help get your show ratings on the first page of Google for low competition keywords.
But if you want g and more advanced with your on-page optimization, check out this video:
This is how to create SEO-optimized podcast notes.
This process takes a little extra work.
But once you turn your tranion into a legitimate blog post.
And optimize it for SEO.
Your Emission Notes page suddenly has the potential to rank well in Google Search.