Hyundai 's first pickup is a best -seller. (Hyundai) The Santa Cruz was the vehicle best-selling in August, the first month it went on sale. According to iseecars .com . As with most vehicles, production of the Alabama-built Santa Cruz has been constrained by the continuing shortage of semiconductors hampering the auto industry. (Hyundai) The Santa Cruz moved much faster than the much-requested Chevrolet Corvette, which needed a sloth-like 8.3 day runtime. Some outlets seem to be trying to take advantage of the situation, with a few announcements on iseecars.com showing markups of $ 9,995 on the small pickup, which has a starting price ranging from $ 25,215 to $ 40,945, depending on trim level. The Santa Cruz is the only compact pickup currently on sale, but it will soon be joined by the Ford Maverick , for which Ford said it already has 100,000 reservations. Hyundai suggested that the Santa Cruz's first year of production is already announced, but has not revealed how much it plans to build.