Video on social media is currently experiencing a major moment.
In a Recent Instagram Live , Instagram Manager Adam Mosseri shared this video is" propel Huge growth online for all major platforms ”and said video will be a key area for Instagram over the next few months.
Takeaway: if you want it to grow online it's time to start create video content .
Still not convinced? Here are 7 reasons why:
Reason 1: Video gets more exposure (and 'engagement!)
If you've recently logged into a social media platform, you may have noticed video content within 10 first few seconds.
This is because video content generally performs better with most algorithms because it captures the viewer's attention for longer.
Which is why videos on Instagram generate more engagement than any other type of content - Tweets with video see 10x more engagement.
Social media platforms also give an extra boost to new features for encourage adoption - many of which are lrelated to the video d.
Instagram, for example, always promotes Instagram Reels , making it one of the best growth hacks on the app right now.
In the meantime, Pinterest Video Pins are displayed in a drop-down banner at the top of search results. 'Pinterest mobile apps - premium real estate to grab the attention of new audiences and hold their attention longer than a static image would.
New on Instagram Reels? Check out our top tips for a successful Reels strategy in this quick video guide:
Reason # 2: It is gaining popularity on all channels
There is no doubt that social media users love video.
In 2018, a study showed that 54% of consumers wanted to see more video content from brands or businesses than they did argue.
Since then, the video has grown in popularity across all channels, from Facebook to Linke Din. In 2019, users spent on average per week 6 hours and 48 minutes watch videos online, a 59% increase from 2016.
And that's before considering the impact of the pandemic on our video consumption habits.
Consumers expect brands to deliver engaging and engaging social media content more than ever before, and video is one of the most effective formats for doing this.
Reason # 3: The video is generally longe longer life
Not only does video content get more engagement than other types of content, it usually stays longer.
A The TikTok video , for example, can be viewed in the For You Pages for weeks or even months after it's first published.
C This is because video content generally generates more interactions and shares, which means it stays longer in the ecosystem.
Reason # 4: It is aimed at a generation Z audience
Gen Z are a lot more connected to the Internet than other generations, and grew up with YouTube as the main source of
In fact, according to a poll YouTube , 50% of Millennials and Gen Z said they "couldn't live" without video in their daily lives.
This explains why TikTok, as an abbreviated video app, has been so popular with Gen Z users. On 35% of the class 800M + of users fall into this demographic, with most of TikTok's viral stars being between the ages of 18-24.
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Reason # 5: Video can be reused on multiple platforms
Producing great video content may take longer than taking a photo, but when done, you can use it to reach different audiences across multiple platforms.
Translation: Greater reach = better return on investment.
This is a trend that we have seen a lot of influencers and brands succeed on TikTok and Instagram Reels because both platforms have the same 9:16 format and similar intent.
Similarly, the videos 16: 9 can be easily shared on IGTV , Facebook and YouTube - with each of these platforms being suitable for slightly longer form content.
Consider repurposing your video content. For example, short videos for Instagram Stories can be converted In Pinterest video pins, Instagram feed videos are often the format perfect for Facebook, and Instagram Live broadcasts can now be automatically shared on IGTV.
The opportunities are endless!
Did you know: You can schedule videos on Instagram, Facebook, Pinterest, LinkedIn, Twitter and TikTok with Later - all from an easy to use dashboard - for free!
Reason # 6: It's a more personalized way to interact with your audience
More than ever, consumers want to know more about the brands and designers they follow, and video is one of the most effective ways to do this. Showcasing your brand's faces through video content can humanize your business and help create a deeper, more emotional connection between you and your community .
Also, it 's a great way to unbox your product offering in a personal way, which can be much more relevant (and convincing) than a series of static images.
Reason # 7: Video is a powerful tool sales
If a picture is worth a thousand words, a video is worth at least a million. This is just one of the reasons video is such a powerful selling tool .
Pinterest users are 2.6x more likely to make a purchase after viewing the brand's video on the platform. In fact, 93% of marketers said they landed a new customer with a social media video.
Video allows brands to present products in a dynamic way, adding valuable context that is almost impossible to achieve through a single photo.
Video will only gain popularity as early digital experiences take center stage.
And even with all of these benefits, video is still shared less frequently than static image posts, giving you more chance to stand out from the crowd and reach a larger audiencearge.
If you haven't created video content for your brand yet, there's never been a better time to start.
The good news is that your video content strategy doesn't have to be overwhelming or expensive. Often the simpler, more authentic concepts work best.
Additionally, you can use the data Later to plan and pre-schedule your video content across multiple platforms!
Video Instagram, TikTok, Pinterest, Twitter and Facebook planning is available on all subsequent plans (even the free ones!) - registeryou now to get started: