You will need to communicate with your existing clients to update them on the discount or new UX, and you can try to them exploit to spread the word.
Conferences are finally making a comeback! This touches me closely as I am deeply into planning conference sponsorships, conferences and booth designs. Herns talk about attending webinar after webinar on "how to do " this and "how to do " that.
To make sure people attend your webinar, introduce yourself to your workshop or buy tickets for the conference you're holding, include some of these materials:
A blast from the past.
Need event marketing ideas? Look no further than these 11 event marketing ideas for brand building .
4. Lots of other marketing campaigns
These are just three of the many types of marketing campaigns. The list goes on and on, depending on your goals, from your business situation and what you define as a marketing campaign.
For example, others are attake into account:
- Re engagement marketing campaigns: to bring back inactive or former customers.
- Campaigns product or service specific marketing: to promote an existing product or service that needs more love.
- Rebranding marketing campaigns : Nothing like to show off your new look to the world.
Without further ado, let's get on with some examples! You can use them to inspire your next marketing campaign, spark a little creativity for the current campaign, or help you plan a roadmap.
The best marketing campaigns we've seen and this what we can learn from them
Below are five great examples of successful marketing campaigns. I will also speaknt of how you can apply them to your own campaigns.
1. Two Kinds of People (Apple)
Long before the Mac was a "book " and when personal computers were a luxury, Apple released the Lisa, the very first computer with a mouse. Their launch campaign included a TV show featuring Kevin Costner.
No, it wasn't the first influencer marketing campaign . In fact, he was a pre-fame Kev.
And no, the Lisa never took off.
This is what makes it such a characteristic campaign: "This is why we make the most advanced personal computers in the world. And why soon there could be two types of people: those who use computers and those who use apples.
While this marketing campaign helped attract more business to USPS, it was in a charitable way.ive that made everyone feel good.
Take away: involve a third benefactor with your campaign
All marketing campaigns are technically win-win: your customers get the attractive offer that you're promoting, and you get their business. But with a charity marketing campaign, you can go for a win-win-win. The third benefactor, children from underserved communities, urges both USPS and its customers to make the most of this marketing campaign. We all love to buy products that also have a positive impact on our society.
Learn more More marketing campaign ideas related to usage.
3. What Agnes Saw (Tokyo Olympic Games)
This inspiring features the oldest living Olympian (Agnes Keleti) as well as severals incredible Olympic moments that have happened in his lifetime. "What Agnes Saw " represents her seeing the torch and the thousands of athletes like her.
If not case don 't pull on the strings of your heart or make you want to stand up and do something, you may not have a heart. I'll be honest, I wasn't planning on watching the Olympics this year. Mainly because I don 't have cable TV (as opposed to OTT ). But after stumbling across fond memories of Agnes, I stole a connection to my parents' cable plan.
Takeaway: try a campaign "look back "that shows your accomplishments, challenges, or even mistakes
The Olympic Games are an event like no other. And every year they take place is so differentent of the previous one; places, cultures, geopolitical events, and athletes all influence the makeup of the Games.
What this Olympic Games marketing campaign shows us is how to tackle different challenges and achievements. Don 't be afraid of what you have been and celebrate what you are going.
In practice, this means apologizing for any wrongdoing and showing your customers how you are correcting it ( acknowledgment g your mistakes have their advantages, you know ). Or maybe it's best illustrated by showing the generations of family who have worked to develop the perfect formula for your business.
4. Prime Day (Amazon)
In 2015, Amazon hosted its first Prime Day as a campaign to attract more Amazon Prime subscribers. And oh boy, it worked. So much so that they are still organizing severaldays of Prime Day six years later.
Take away: give a little extra for loyalty
If you are a subion business, take a page from Amazon's book and offerz to your subscribers a little something extra for their loyalty . Something that will make their friends and family so jealous that they will want to subscribe to your service as soon as they can.
I always suggest free stuff because people love it. free stuff. In fact, the gym I went to recently had a " Member 's Day " which focused on fun games and freebies for their members. They even brewed a signature beer for the event!
5. Where are my Quays?
How could we not include a influencer marketing campaign in? And no, I'm not going to talk about some gummy / tea / weight loss supplement…
W are my Quays is the ultimate influencer campaign. Do anyone remember when Chrissy Teigen relatively blew up the Quay sunglasses in 2019?
Everyone * had to * have * a pair of those gigantic sunglasses after that John Legend's comedian / model / baby mum has endorsed them through a series of s and social media outlets.
Okay, Quay. Even though my childish face was unfortunately too small for any of their products, I too was a victim of the campaign. You can find my sunglasses on Poshmark, please take them off my hands.
Take Out: Look For Genuine Approval
First of all , know your audience . Who are you trying to reach? Who is in their influence sp? And how can you match the person to the seHow do they influence your product?
Working with influencers is not easy. But, in my experience, sometimes the right influencer will fall in your lap (i.e. send you a pitch by email). You want someone who loves your product as much as you do because true endorsement cannot be faked.
What are the best marketing campaigns you've seen?
While these are just a few of my favorite marketing campaigns, they are definitely not about 'An exhaustive list. And you marketing fools, keep offering creative ideas . So send us your favorites and maybe we'll add it to the list!