Last week, Bob Ruffolo, the founder and CEO of IMPACT , joined Clodagh Higgins onthe Agency Life podcast for their episode "How IMPACT Changed Inbound Marketing and Empower Agencies" to discuss how IMPACT is revolutionizing the world of inbound marketing.
At first, and after joining HubSpot in 2011 as one of the original eight agency partners, Bob realized that the traditional client-agency relationship was deeply flawed. . Agencies that do everything for their clients - including strategic planning and implementation (which most inbound marketing agencies do) - will always have a difficult relationship with clients. Being responsible for client outcomes, agency team members will inevitably burn out, leaving the agency with a handful of successful accounts, but also many that fail.
Since IMPACT has changed its business model from catering to all the whims of its clients to being essential coachess and helping clients write their own inbound marketing success stories - internally - IMPACT is experiencing incredible growth alongside its hundreds of successful clients.
In this podcast, Bob Ruffolo talks about how this major change was sparked and how he is helping IMPACT achieve its "Big Hairy Audacious Goal" of helping 10,000 businesses around the world thrive with They Ask , you answer.
It also explains how IMPACT helps other marketing agencies change their own business model and catalyze the same success.
Forget the outdated business model of inbound marketing and coach your clients with They Ask, You Answer today
Find out more about the They Ask, You Answer methodology Bob describes in this podcast, a methodology that has helped hundreds of B2B and B2C companies in set a time to chat with our advisors , who can answer all your questions.
Impact 's Certified Coach Program will help your agency:
- Learn a simple and effective framework that helps your team become more coaches efficient and lead your customers to greater growth, faster.
- Find your niche and stand out from the crowded landscape coaching and marketing agencies.
- Open a clear and simple path to build communication skills and value so that your agency may be confident in increasing its rates.
After completing the program, your agency will have immediate access to dozens of courses.ur our Platform for ' IMPACT + learning as well as a community of coaches always there to support you team.
This is the only step you can take today for become an indispensable resource for your customers , who will not be able to imagine achieving the growth and success of their inbound marketing without you.