From time to time, a healthcare organization creates exceptional content, kicks off a particularly smart social media campaign, or proves that they just get their target audience in a way that makes us want to just stand up and applaud. <- Call-to-Action Code -> <- end Call-to-Action Code -> <- more ->
Of course, the medical industry may have already been seen as a slowly adopting the world of inbound marketing, but it is safe to say that these 10 examples of health marketers are making up for lost time.
10 Examples of Brilliant Health Marketing
1. Carilion Clinic
Several years ago, in order to raise awareness about breast cancer and the need for early detection, Becauseilion Clinic of Virginia 's Roanoke Valley has launched the "Yes, Mamm " campaign.
This campaign used the hashtag #YESMAMM to answer common questions about breast cancer in a Twitter chat. It also drove traffic to the Carilion Clinic website to encourage women to make an appointment at one of its testing centers. The #YESMAMM campaign is a perfect example of the power of hashtags to start a movement. Follow Carilion Clinic Dashboard Yes, Mamm on Pinterest.
2. New York Presbyterian Hospital
Campaign: Patient Stories
For most businesses today, storytelling is a boon for their brand image. Health, in particular, is a great place to tell uplifting success stories of patients who have been saved by the care of a medical center. The New York Presbyterian Hospital has constThere is a whole video marketing strategy built around this concept.
The story of patient Michael Kiernan is an example of how the New York Presbyterian connects with its audience, posting raw accounts of its doctors and nurses who were on the scene and serving the public . Watch Kiernan's story below and try not to cry a little.
Campaign: We Dare You
The multi-award winning target " We Dare You " d 'UnitedHealthcare sets itself apart as the gold standard for what can happen when healthcare facilities interact with their subscribers.
With monthly challenges ", " quizzes and prizes on their website, United Healthcare encouraged subscribers to make one healthy little change per month and document it on social media. This interactive campaign not only led to healthier habits, but also encouraged an inter-online community.active brand loyalists.
4. Anne Arundel Medical Center
Campaign: Facebook Stachie Contest
This contest, organized by the Anne Arundel Medical Center, has asked participants to post their best "stachie " - otherwise known as a selfie with a real or fake mustache. The goal was to raise awareness about men's health in November (or, "Movember " or "No Shave November ", as it is commonly called).
This worm contest not only took advantage of the hilarity of social media, but also drove traffic to the webpage for Men's Health Medical Center - which has other attractions for outreach, such as their blog, podcast and calendar of events.
5. Dana-Farber Brigham & Women 's Cancer Center
Campaign: You Have Us
It 's un incredibly powerful slogan: "Right now you may have cancer. But what your cancer doesn't know is you have us. " Thanks to web videos inspiring, the Dana-Farber Cancer Institute shows its personal approach to cancer treatment and state-of-the-art facilities.
By sharing these videos on social media (as well as using more traditional marketing techniques, like TV and radio), the cancer center embodies what it means to build trust with your target audience.
6. Medical Realities
Campaign: 360 Degree Surgical Education
Medical Realities is a medical education service that uses virtual reality (VR) to teach from complex health topics to an audience of health professionals. And some of its VR content is quite inventive.
The marketing campaign below teaches the spectatorr video a surgical procedure from a patient 's perspective. Using Oculus Rift, a virtual reality product owned by Facebook, Medical Realities allows you to drag the video 360 degrees with your cursor. It 'sa great way to show current and future surgeons how surgeries are to be experienced based on the patient. Try it below:
7. Floating Children's Hospital - Tufts Medical Center
One of the main commitments Effective marketing is responding to your target audience - - and that is exactly what the OurCircleofMoms.com online blog / community does. The content and supportive community that Our Circle of Moms brings to mothers whose children are patients at the Children's Floating Hospital live up to their tagline: "Just What Moms Ordered.
By creating this space For mothers to find the support theythey need, the Children's Floating Hospital positions its medical center as a trusted resource for parents.
8. The Mayo Clinic
Campaign: Share the Mayo Clinic Blog
The Mayo Clinic sees patients from all over the world and the goal of the Share Mayo Clinic Blog is about bringing these diverse patients together in a global online community. The blog features stories from patients, their families, and staff at the Mayo Clinic.
These inspiring stories and the sense of community that comes from sharing them in one place play directly into The Mayo Clinic's well-known reputation. as a trusted health resource. Of course, the Mayo Clinic is no stranger to having multiple blogs and health marketing geniuses . list shouldn't come as a surprise.
9. Arkansas Children 's Hospital
Campaign: # 100DeadliestDays
For a hashtag-based marketing campaign to be successful, it must be memorable and worth sharing.
The sh ock factor of the Arkansas Children's Hospital # 100DeadliestDays social media campaign (in partnership with Injury Prevention Center) aimed to raise awareness of the dangerous period between Memorial Day and Labor Day when the risk of death for children and adolescents increases.
Arkansas Children 's Hospital has shared safety facts and tips on its social media channels, as well as an interactive pediatric care center, which you can find here .
10. Health Banner
Speaking of infographics, visual content is very popular with digital marketing audiences, as in testify to wellness, parenting, nutrition, and Banner Health infographics on mental health. Infographics are best used to simplify a potentially complicated or controversial topic, such as children's sugar consumption.
Infographics tend to resonate with an audience that may not be interested in sitting down to read a full blog post on an important topic. Plus, infographics are easily shareable across all social media channels, making them a great source of attention to attract new patients.
Of course, this list is far from a complete collection of all the major digital health marketing programs. on blogs and social networks. With so many ways to connect online with patients and potential patients, healthcare organizations are finding more and more ways to market brilliantly every day.
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