It's no longer a niche of picture texting service - it has grown into an established media platform valued at over $ 19 billion with over 161 million daily users. And some of the best Snapchats have actually come from companies you've loved for years. <- more -> When it comes to the age range of its user base, eMarketer reports that 34% of all Snapchat users in the United States are between the ages of 18 and 24, and Before listing who to follow on Snapchat, let's be sure we all know how to follow brands on Snapchat and see their content in the first place.
How to track brands on Snapchat
To follow brands on Snapchat, you will first need to create your own Snapchat account. Snapchat accounts are nothing fancy: no profile picture, no bio, no URL to your website. All you have to do is download the free Snapchat app ( for iOS here or for Android here ), then create an account by entering your e- mail, a username and a password.
Once you have created an account, you are ready to searchsearch and follow brands (and other users).
Step 1: Open the Snapchat app and slide your finger down on your screen. You will be redirected to your home screen (below).
Step 2: On the home screen, add friends by clicking on the "Add friends " option.
Step 3: It's time to add friends. You can add friends in several ways: by username, from your notebook addresses (that is, your phone 's contact list), by Snapcode or from someone nearby.
To add people by username, you will have to type the exact usernames to find people, as there is no option account suggestion like other social networks. For example, Sour Patch Kids' Snapchat username is @sourpatchsnaps, not @sourpatchkids - but you'll need to enter it.
To add a user by scanning a Snapcode, simply take a photo or screenshot of a user's Snapcode with your mobile device. Next, find the "Add by Snapcode " option by following the steps outlined above and then choose the photo you took of the Snapcode. The app will recognize the Snapcode and automatically add the person.
(The list of brands below includes each brand's Snapcode, so if you are reading this post on your mobile device, you can try adding those brands on Snapchat by capturing the Snapcodes as you go. as you read. Then open the Snapchat app and search for "Add by Snapcode " - and you can add each mark one by one by finding the corresponding screenshot in your saved photos.)
Step 4: Once you follow the brands you want on Snapchat, you can view theSnapchat content the same way you would view your friends' stories. : Open the Snapchat app, then swipe the entire screen to the left to access your stories.
Brands are not distinct from other users, so you will need to find the brands among your friends. Click on a brand 's username to view its history.
Now that you know how to find and follow brands on Snapchat and post stories, let's find out the best brands to follow on Snapchat.
14 of the best Snapchat accounts to follow for inspiration
Many of the early Snapchat followers were teens, which prompted the Model Snack Company to jump onto the platform to promote its Sour Patch Kids candy brand.
But in 2014, one of the mainThe company's goals were to educate its core demographic: the teenagers who love candy in the United States. Because teens would be spending more and more time on Snapchat, the brand decided to go there to create some fun content that teens could share with each other.
Every month new stories have been published showing the "Real Sour Patch Kids " acting like regular teenagers. Here is an example of them showing off their "favorite Halloween costumes ":
Source : Shorty Awards
Most recently, Sour Patch Kids started experimenting with Snapchat Shows to film a Tasty on BuzzFeed -style recipe " video - although it's not quite the same. The Snapchat story claims to show viewers how to bake cookies with Sour Patch Kids, but the baker is too.trap that Kids candy. This silly snap showcases the brand's fun and prankster spirit known for demonstrating the neat circular video filmed using Spectacles. Source: Ad age
The sales company retail Everlane was an early adopter of Snapchat, but with an even bolder take on the then new social platform. In November 2015, he wrote this on his official blog >: "We are here to make a bold statement. Snapchat will become the de facto Social Channel for Everlane. In the last month we tested it in small batches and we are in love. "
Why did Everlane love him so much? Because he found it to be an even better way to showcase his radical approach to transparency than other networks social like Facebook.
"Facebookis a place to update our community and start one up on a conversation, "read post. " But Snapchat is completely different. Snapchat gives us the chance to explore transparency in a whole new way. No fancy cameras. No editing. Just raw images, live. It 's beautiful, and it ' s the platform for the modern generation. "
Almost two years later, Everlane hasn't backed down. The folks at Everlane are using Snapchat as a sort of behind-the-scenes pass behind their ecommerce business, events and his culture. He uses the Snapchat Story feature to create stories around visiting Everlane spaces, interviewing shoppers in physical stores and previewing new products. As Everlane's social media manager l 'told Business Insider ,
The #TransparencyTuesday, for example, Everlane uses Snapchat to record an overview of its activities or factories - each of which team members visit personally.
Source: Tech Insider
The social team also personally responds to questions sent via Snapchat:
Source: Tech Insider
Let's face it, networking and telecom ns technology aren't the most interesting topics on social media. (To be honest, I'm not entirely sure what that means.) So instead of trying to explain or show off highly technical devices on its Snapchat channel, Cisco showcases the other side of its organization: the humans who work there.
In the Snapchat series "Day in the life of an account manager " from Cisco, he tells about an account manager's work day as he visits different cities and maps on behalf of Cisco. Using emojis, jokes and lenses, the story star gives the brand a more human side.
Cisco 's Snapchat is a great lesson for B2B marketers who want to engage on social media but aren't sure what it is. If you don't think your product or service is this exciting, focus on other aspects of your organization, such as company culture or employee lives. Events like events, parties, and behind the scenes tours will give your brand personality and give you more ideas for content to showcase.
Would you ever have guessed that General Electric, a multinational conglomerate, would have a presence? active and efficient on Snapchat?
The brand has actually done a terrific job using their platform to showcase their geek personality and encourage the interest in science - which GE has done well on other social networks like Instagram and YouTube.
One of the best ways GE is using the platform is by sharin g some of its findings from its science program emojis, which GE has established with the National Science Foundation. The company also encourages Snapchat followers to interact directly: "Just add 'generalelectric ' on Snapchat, send us an emoji, and we'll send you some science, GE wrote on its Tumblr .
Here is an examplethe "science " that subscribers could get in return:
GE Global Innovation Director Said of Snapchat , "The endangered nature of its content encourages repeat use and offers us a unique way to celebrate the invention with a growing community of young fans.
(For more on GE's creative content, check out this episode
from the Growth Show .)
Gatorade doesn't have his own Snapchat account, but thanks to his sponsored epic Snapchat lens at the Super Bowl last year, we think it deserves a spot on this list. ( Note: A Snapchat lens is basically un creative filter for your selfies. This is what you see when your friends send Snapchats puking rainbows . Learn how to use S napchat lenses here .)
Here's what Gatorade did it: When a soccer team wins a game, it's customary for the team to unload whatever sports drink is in the team's cooler onto their coach's head. During the Super Bowl soccer game in 2016, the folks at PepsiCo-owned Gatorade released an awesome Super Bowl Snapchat lens that allows everyone to bathe in Gatorade too.
Image credit: Adweek
To create the ad, the folks at Gatorade teamed up with Snapchat to purchase a lens sponsored, which costs around $ 450,000 per sponsored goal on normal days, and up to $ 750,000 on 'peak days' like vacations and Super Bowl.
Next, Gatorade had professional tennis player Ayer Serena Williams - who Gatorade sponsors - features in the ad above. The ad shows her being "larguer "by an orange Gatorade cooler, thanks to the lens. The company tweeted a Snapchat GIF to give the boost, and at the end of the day, the sponsored goal had reportedly been over 100 million times.
At Warby Parker, Snapchat is used for a variety of topics: from product presentations ( "Today on Snapchat, we try our favorite Crystal frames in 15 seconds ") to users a chance to hear from company co-founder Neil Blumenthal ( "Our co-founder Neil Blumenthal is in the secret room today. Log on to Snapchat while he answers your questions! ").
Warby Parker has several Snapchat series, including one called "Desk Job ". In a recent Snapchat story, Warby Parker showcased one of his brand creative directors for his five office essentials. Once a Snapchat story is createdThe brand promotes them on Twitter, Instagram and LinkedIn. (I noticed this didn't promote them on Facebook, which is probably a good thing: on Facebook, it's important not to be selective about what you post and focus on quality, rather than quantity, messages.)
GrubHub, also an early user of Snapchat, has been posting content on a weekly basis since late 2013. But Grubhub uses Snapchat a little differently than most of the people on this list. Than to produce one-sided content, GrubHub focuses on creating a tive by sending Snapchat messages that require responses, like exclusive coupons, contests, giveaways, and promo codes.
The screenshots below are taken from a published story in which subscribers might return a Snapchat of a "food doodle " to runthe chance to win a prize. (You can watch the whole story here .)
Image credit: Fast Company
During the holiday season of 2016, GrubHub decided to 'deliver joy' by posting Snapchat stories filmed in anticipation of a person wearing Snapchat glasses. Snapchat is all about the authentic looks, behind the scenes of a brand, and most people don't think of a delivery guy's point of view when they think of GrubHub. This campaign gave the brand a more edge. personal and human while presenting exciting new technologies.
8. @thenytimes - The New York Times
The editors, editors and others of The New York Times use Snapchat a little differently - sometimes poking fun at their misunderstanding, other times at using it.t as a storytelling platform (then analyzing it in writing later).
For example, check out the Snapchat story below from Nick Bilton , one of The Times 'writers. The story is very : she shows her friend how to use Snapchat so he can write a story for The Times on how to write Snapchat stories.
Like other brands, this is truly a raw behind-the-scenes look at the writer's life. "I'm not actually writing right now. I'm just faking it," Bilton said at one point in the story.
Here is another example of a Snapchat story from The Times that is a little more serious. This was part of an analysis of what makes an objectively good Snapchat story, which then culminated in this piece by Talya Minsberg . For the story, she recruited reporters at The Times to participate in a mobile challenge to create a story of Sobjectively good napchat.
So what makes a good, objective Snapchat story? Minsberg says it 's nearly impossible to define, but "the best Snapchat stories are usually those that tell a story in a personal visual way that attracts and keeps the viewer.
Another important takeaway from her article is: "Even Snapchat stories have to meet the same standards as any other post published by The Times. There are just more doodles and more emojis in a Snapchat story that you wouldn't see on paper! "
DJ Khaled may not be your typical brand, but he single-handedly redefined celebrity presence on Snapchat - and brands can learn a lot In March 2016, less than a year after DJ Khaled even heard about the app, it was reported that his Snapchats were attainingwould go about 3 to 4 million viewers each. .
What's his secret? First of all, his video shooting style is really efficient. He likes to combine mundane daily routines - like putting on deodorant and watering his plants - with funny comments and one-liners.
He has mantras which he repeats as "another " and "bless ", which he has transformed into truly expensive commodity. He also enjoys sharing 'the keys to wisdom' and even got his own geofilter on a New Years Eve road trip to Las Vegas ( what anyone can do , by the way).
The combination of behind-the-scenes type topics, hilarious one-liners, and fun use of emojis makes Khaled's account very shareable and followable.
10. @DOMINOS_UK - Domino 's Pizza UK
The people of Domino 's Pizza have never been afraid to experience newsocial media channels. It was the first brand to use Tinder as part of a 2015 Valentine's Day campaign, and its "Tweet to Eat campaign allowed fans to order pizza via Twitter by sending a pizza emoji.
As for its global presence, Dominos social media teams around the world have embraced the platform at different times. For example, Domino 's Australia started using Snapchat as early as 2013, sending Snapchat Stories (like the screenshot below) corresponding to the brand's campaigns being done elsewhere on the social networks.
Image credit: brandchannel
The UK team at Domino 's Pizza didn't air on Snapchat until January 2016, but it started off as a pretty cool experience that led to an increase in orders. January 20, 2016, Domino 's UK has transformed son Snapchat story in a short film titled " Dough to Door .
The film follows the journey of a delivery boy from Domino who encounters some obstacles in his way to delivering pizza to a customer - including an alien invasion. According to The Drum , it also showed a sequence of random letters throughout the film which amounted to an exclusive discount code customers could then redeem online.
The folks at Domino 's have found that the low budget effort results in more orders. "The movie generated a lot more orders than we expected, although it wasn 't really a huge driver for us, " Nick Dutch, Dominos' digital strategy manager, says at Business Insider .
Because Snapchat doesn't offer much in terms of analytics (unless you use Snapchat for paid ), the only way the Dutch teamcould attribute this increase orders to Snapchat were due to the unique discount code - so keep that in mind wh en you make your own stories.
T The Washington Post uses Snapchat to cover breaking news. In fact, starting this year, the newspaper will begin covering the latest news for Snapchat. The Washington Post covers every political and news story, and by sharing Snapchat coverage, the newspaper can provide its subscribers with a behind-the-scenes look at what's going on in Washington much faster than if reporters were to write and publish. an article.
Here is a story from Snapchat The Post recently posted about the president's joint speech to Congress. The story includes narration and captions to explain what happens, behind-the-scenes details, and includes short video shots with memberss of Congress that viewers would not otherwise have access to. Check it out below:
Within minutes, The Washington Post used Snapchat to cover a story that may take a lot longer to read or watch the news. If you're creating content for a blog or post that covers the latest news, experimenting with Snapchat can be an easy way to get posts up faster.
12. @nasa - NASA
NASA posts some fantastic series of explainer videos on his Snapchat, and it makes them entertaining and easy to follow whether you're a space nerd or a casual visitor. He uses Snapchat to cover the latest space news, to explain complex concepts and to interview people.
In the Snapchat story below, NASA reviews the return of the astronaut Scott Kelly a year after the end of his one-year space mission.also a new study that NASA is conducting based on DNA samples from Kelly and her twin brother to investigate the viability of long-term human missions to Mars.
This story is undeniably cool - who isn't curious about what's on Mars? It's also a well-constructed Snapchat Story that uses storytelling, images, text, and emojis to tell a story quickly and effectively.
Bustle uses her Snapchat channel to produce original or repurposed content in the same style as the content on her website: listicles . Bustle produces a ton of entertaining and informative list style content, and offers videos and step-by-step instructional lists on Snapchat.
In this Snapchat story, Bustle creates a Snapchat version of a list of Noi History Month booksrs. She echoes the structure of much of her list. style blog posts. Summaries are also very useful in arousing the interest of viewers.
Marketers can easily create original or repurposed content in this Snapchat format. Break down a recent blog post, give you some tips, or just record a behind-the-scenes look at how your organization is doing a common process. It is unique, attractive, and doesn't require a ton of creativity behind it.
While there are a lot of B2C brands doing cool things with Snapchat, there are far fewer B2B companies that have been successful in building a following. This is a challenge we wanted to take on here at, which is why we launched our Snapchat channel in March 2016.
To make our pre snapchat channelWe use it to serve as both a marketing and recruiting channel - a place where we can showcase our unique culture and benefits, great people, and inbound philosophy.
On the Snapchat marketing side, we like to give followers a good overview of the business and showcase our culture . The goal here is to be educational, informative, and personable, which are goals that are very familiar to our marketing team.
For example, when MTV News Editor Rachel Zarrell (formerly of BuzzFeed News) came in to talk about viral content, we featured part of his speech - and what employees thought about it next - on Snapchat.
On the culture side, we want to position as a and, hopefully, encourage Internet users to consult our other online offers such as our blog, our website, our Car pagelaughs, etc. The key for us is to use a human voice that fits into the world of Snapchat, rather than a voice that 's stuffy or ultra-professional.
We're also committed to service and community involvement, so we also like to showcase this aspect of our culture on Snapchat. Here are our columns of a recent bone marrow registry reader that we hosted for employees of:
Want more Snapchat marketing tips? Find out some of the Hidden Snapchat Features and how to use them.
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