- Hammocks with yellow leaves
- Eight-hour day
- Yokel Local
- Bulldog Skincare
- Sweet Loren 's
- LoveBug Probiotics
- Brown and coconut
- Kuno Creative
Why the “About Us” page is great: It tells us a story.
When you have a great story about how your product or service was built to change lives, share it. The “About Us” page is also a great place to live. Good stories humanize your brand, providing context and meaning to your product. Plus, good stories are sticky - which means people are more likely to connect with and pass them on.
Yellow Leaf Hammocks educates users about its product by describing how hammocks empower artisan weavers and their families. The company breaks down different partss of the story in sections that combine easily digestible words and graphics, painting a picture instead of large chunks of text. They know why they are different: "Not a charity," the page read. And then: "This is the basis for a brighter future, built on a hand, not a document.
Every business has a story to tell, so take your storytelling skills out that chance English course you took years ago and put it to work on your "About Us" page. Using deive and emotional copy and gorgeous graphics, an "About us" page from us "with a story works harder for your business than a generic page.
Why the "About Us" page: It is human.
People tend to think that the "About Us" pages should appear formal forr gain credibility and confidence. But most people find it easier to trust real human beings, rather than a deion that seems to come from an automaton. Trying to appear too professional on your "About Us " page results in a rigid and "secure" copy and design - the perfect way to make sure your business fits in perfectly with the masses.
In place, Eight Hour Day highlights the people behind the business and humanizes its brand. Introducing the founders by name and presenting their photos on the "About Us " page makes us realize that Nathan and Katie are - as they so artfully put it - "two people with a passion for creativity - the creativity makes us happy. "
When designing your " About Us "page, avoid industry jargon and replace it with an authentic voice - your own - to describe your productor service. Of course, it should be polite and free of errors, but it should still look user-friendly and real.
Why the " About Us "page is raging: It avoids commercial gossip.
We know - no industry jargon. If you think this makes you super smart on your "About Us " page, think again. People want and appreciate direct discussions about what your business is doing. After all, if people can't figure out what you are doing, how will they know they need your product or service?
So skip the industry jargon - this is what Apptopia does on its 'About Us' page. The startup's simple yet refined language effectively communicates the company's offering while allowing the average Joe to understand it.
The moral of the story: try to get rid of the jargon on your " About us page "whenever possible. Use short, punchy sentences to explain complex products and ideas in a way that is not patronizing, but rather empathetic.
Why is the page "To about us "is awesome: it's humble.
Instead of following the classic " About us "and writing a few paragraphs about the mission and origins of the company, try something different - there are noThere are many ways to make your brand more attractive to someone who doesn't know you.
Take Moz, for example. A lot has happened since its inception in 2004, so the company has chosen to share those milestones using a fun, clean design that incorporates clear headers, concise layouts, and small graphics to break up the text.
We especially like the humble references to how Moz received funding, how he defined his brand positioning - and most importantly, how he returned to his original model. It says a lot about the value that honesty and humility can play for your clients. Don't be afraid to talk about your ups and downs; your customers will have more confidence in what you say.
Why the“ About Us ”page Rocks: Personality, personality, personality.
Yokel Local does some things well on their About Us page: they call who they work with, they tell their story and mission, and they introduce the team behind the brand. This last element is essential because Yokel Local knows their 'vibe' appeals to them. potential clients. After all, when you hire an agency, you are hiring their staff. And people have personality.
Because "Yokel Local " is a bit of a weird name. people a break, they laugh at himThe definition, which then leads to photos of the team at work (and in play), the history of the agency, its mission and values, and the people who make the magic happen. That magic is everywhere on the About page as their employees make goofy faces, wear ugly Christmas sweaters, and work / play hard.
Why the About Us Page Rocks: He knows his audience.
Nike may seem like a company too big to inspire peall companies. You might even wonder if Nike still has an “About Us” page. In fact, he does, and he hasn't forgotten the roots of the company.
Nike began on the University of Oregon campus by the hand of college track coach, Bill Bowerman. And even though he's no longer working in the company, one of his beloved quotes still marks the bottom of Nike's "About Us " page below: "If you have a body, you're an athlete.
This bold phrase, referenced by the asterisk "Athlete" in the words just above, sheds important light on Nike's audience. might be big today, but Nike is all about the rising stars - on which Nike depends, according to the rest of its "About " page, "Developing Human Potential
Take-out meals for marketers? Know your audience and make it obvious to that audience the moment they read on your siteWeb.
Why the page " About Us "Rocks: She tells you what's most important.
Here's another example where any area of your website - not just the "About Us " page - is an opportunity to break the mold.
Many companies just add a simple mission statement or company profile, but people often don't want to put together a wall of text explaining what you do. So Refinery29 broke it down forr convey the intangible qualities that are difficult to include in a basic "About Us " page.
Althoughrefinery29 presents their page with a deion of their activity, it disappears on a bang - four bangs, to be exact. The organization is on a "mission", of course, but there is also an "essence" to Refinery29, a "promise" it keeps and an "atmosphere" it exudes.
These aren't business traits you think you include when you start out, but they're what your customers often make instinctive decisions about when buying.
Why the "About Us " page is awesome: It 's adorable and memorable.
What is the difference between "average " marketing and adorable marketing ? It is the difference between building generic web pages that provide good information, but in a simple, black and white way, and creating web pages that provide great information and are imbued with color, personality, and stay. true to the unique voice of a company 's brand. When you create compelling marketing, you can start a movement of evangelists and brand advocates that will help you grow.
Where is it on a company 's "About Us" page? The folks at Bulldog, a men's skin care company that was nominated for the "best pet"man's friend '- a dog - could have typed a few paragraphs about where the brand came from and how they were one of the first to redefine and eliminate stereotypes around male grooming. But this text alone would have been a little, well, average.
Instead, the "About Us " page is pithy, colorful, and leads with the adorable mug of an adorable bulldog - matching the name and brand. And it indicates the purpose of the products: to help customers wake up to the wrinkled (admittedly adorable) face you see when you visit the Bulldog website.
Play with your own words - it's okay to have fun and play with your brand, as it helps give your 'About Us' page personality and humor. It prepares visitors for an exciting story. 'a way that immediately makes them feel something. This is how you create memorable and kind marketing.
Why the " About Us "Page Rocks: it shows, tells and has a soundtrack.
One minute of video is worth 1.8 million words, depending on the Dr James McQuivey of Forrester Research . But what about the audio and the visual, all combined with a really cool story? Well, that 's one way to tell your story engaging way - through multimedia.
Doomtree is based on a somewhat innovative concept: that a group of talented artists can each have a successful solo career, but can still come together regularly to create great music. It's not a band - it's a crew. It's an unconventional concept with an equally interesting story that "started as a mess of friends in Minneapolis, having fun after school, trying to make music hisns read the manual. "And as soon as you land on Doomtree 's ' About Us ', you're greeted with big, bold photos of these friends.
By scrolling down , users are treated to even more interaction with the songs and crew music videos. This makes sense, as it gives visitors an instant sample of the Doomtree product. Plus, the entire "To" page About Us "is responsive, including video. This is important - not only because it gives site visitors a great mobile experience, but also for Google search rankings - especially now that such a mobile usage has exceeded desktop usage .
Why the "About Us " Page Rocks: It hurts their prospects ... with a fun connection to pop culture.
Acciyo is a companyis committed to "empowering news readers to tackle regaining control over their news regimes. " With that in mind, their headline gets to the heart of their prospects' pain: "Read the News Today is like opening a book in Chapter Three: You Are Instantly Lost. "This title implies that Acciyo will help eliminate that feeling of " lost "and clarify the information their audience is consuming.
Better yet, it simply and elegantly asserts it with a connection to Harry Potter. The concept of the title deals with the books, then claims that the name is derived from Harry Potter, and features the team members as "Wizards Behind the Magic " with their Hogwarts houses proudly displayed.
This provides the About page with a cohesive theme that visitors can relate to while adding a touch of personality.
Why the " About Us "Rocks: it 's interactive and fun.
The Ceros "About Us " page is interactive and engaging. As you scroll down the page, the text slowly moves towards the, with bold - and humorous - stats like "4 beers on tap ". images of their awesome and unique desktop space to further personalize the page.
Best of all, Ceros 'keeps the text on the page short and sweet, with powerful statements such as "We exist to unlock creativity ". The Culture section further demonstrates the playful voice of the Ceros brand, with core values such as "We wear our chicken costumes ".
Why the " About Us "page is great: It's compelling, with fun scrolling features.
Rarely have I seen a more powerful opening statement than the one used by Marketive ins their About Us page: "Got a solid product? We tell your target audience that you exist.
Additionally, Marketive's About Us page displays original designs rather than photos to support the text, and the page is just fun to browse. Plus, I liked the layout of Marketive - starting with what they do, to the types of industries they help and ending with the company's previous milestones.
The interactive milestones calendar at the bottom is particularly impressive. It authentically represents some humble beginnings (including two unsuccessful startups that inspired current Marketive) and features a fun scrolling element that highlights
Why the “About Us” page is great: It's fun and reflects the personality of the brand.
From start to finish, the About Sweet Loren page is fun, engaging and colorful. The page begins with a 60-second video, and even incorporates cookie dough pickup gifs. As you scroll, you'll move through some of Sweet Loren's awesome values, including inclusiveness and unwillingness to compromise.
Best of all, Sweet Loren's delicious products are last on the page, ensuring you're ready to buy only after learning S's mission.weet Loren. and differentiator: creating a cookie dough that is GMO-free, gluten-free, plant-based and delicious.
Why the " About Us "page is difficult: It focuses on social responsibility.
TalEx has an interesting origin story , in which two women left a large recruiting firm to set up their own and ended up landing AOL as one of their main clients - who was previously the client of their former employers.
TalEx has since experienced a unprecedented growth at 4,900% over the three years since launch. You'll learn all this and more on their About Us page, but what really sets their page apart isthe company's focus on social responsibility, which takes up almost half the page and explains the company's commitment to donate 5% of its net profit each year to persian philanthropic organizations .
Why the "About Us " Rocks Page: It 's authentic and down to earth.
The About SkinnyDipped page features some sweet, polaroid images of the employees (including three of the co-founders when they were young children), and oneA moving nod to Josh Dickerson, a family friend whose death inspired the family to start the business.
Their About Us page is well-written and inspiring - for example, they write: “We decided to start a business… That it was food-centric was obvious. For us - family, friends, food and love are all entangled. "By the time you finish reading their stories (and employee biographies), you will be as impressed with the SkinnyDipped brand values as you are with their delicious products.
Why is the " About Us page "Rocks: It's fun and informative.
LoveBug Probiotics' About Us page features an image of the founder's four young children. Wearing " Chief Fun Officer "t-shirts, "Chief Giggle Officer ", "Chief Silly Officer " and "Chief Humor Officer ". I admit that there are not many about us pages with cuter introductions than this.
The page effectively includes all the information you would need about the company to make an informed buying decision - including how the founder came up with the idea, her personal connections with his vision, the science behind his probiotics, and even an opportunity to find local stores that carry LoveBug probiotics.
Additionally, while the products are backed by science, the About page we do not confusenot visitors with facts that are difficult to understand: on the contrary, the page is simple, straightforward and useful.
Why the " About Us "Rocks: It's simple and hassle-free page.
Sometimes the simpler the better - as is the case with the About Brown and Coconut page, which features a photo of the two co-founders alongside a few paragraphs of text, outlining the purpose and vision behind Brown. and Coconut.
Additionally, the opening sentence is incredibly relatable and draws the reader into: "After years of suffering from severe acne and frustrated with ineffectiveness and The additional damage they suffered with popular skin care products, Brown and Coconut Founder and sisters, Letisha and Zeena Brown have embarked on a journey to heal their skin from within. "
What I liked most about this About us page isIt's the simple, hassle-free language they used to describe their business. Additionally, rather than ending with a CTA directing visitors to their products, the co-founders instead opt to include a CTA to follow their business on Instagram, promoting a likely more effective and long-term lead generation strategy that starts with brand awareness.
Why the " About Us "Rocks page: it focuses on people rather thane on products.
Kuno Creative’s About Us page effectively focuses on what sets the company apart: its people. Whilst the first paragraph describes the origin of the digital marketing agency, the majority of the page is occupied by black and white snapshots of all of its employees accompanied by deions of each member, like a modern directory.
Additionally, the page is sleek and clean, with lots of white space and big blue letters to grab attention without overwhelming visitors. If you are not sure what to include on your About Us page, consider taking note of how Kuno Creative focuses on its people, rather than its product, in the About page. us - a great way to humanize your brand.
Examples of Best About Me pages
- Joe Payton
- Kero One
- Aja Frost
- Madison Butler
- Sara Dietschy
- Marc Ensign
- Miracle Inameti-Archibong
Why the rocks on the “About Me” page: They are confident, creative and easy to navigate.
"About Us" pages can encompass the values of multiple people or entities, but they are no more important to a company's image than your personal about page. TakeJoe Payton's "About Me" page below.
Not only does Joe's illustrative self-portrait give him a personal mark that clients will remember, but it also demonstrates his expertise as a designer and animator. Visitors to his website can learn not only what he does, but why he does it, in an easily digestible way. Being able to express your values as a creative professional in such a well-organized page is something to be desired by anyone who creates their own About Page.
Why the " About Me "Rocks page: It is multilingual .
Kero One is a hip-hop artist and DJ from San Francisco, and his "About Me " page contains a valuable lesson in personal brands that reach out to more than one audience, especially if that audience speaks different languages.
The story of Kero One arts in his childhood, when he was six years old and he discovered a passion for hip-hop. Knowing the age and authenticity of his love for the genre adds tremendous value to his own music in the eyes of his listeners.
While the childhood interests of this entrepreneur help to deepen its audience, the second screenshot below helps Kero One expand it. Their About Me page tells their story first in English, then Japanese, then Korean, then in Chinese. Welcoming this Southeast Asian audience makes its mark moreus inclusive of all audiences with which he identifies.
Why is the “About me” page:it is data driven.
Alright, we might be biased in highlighting this professional, because Aja is our own SEO strategist at. Still, the ingenuity she brings to the business is not lost on the "About Me" page of her website.
Being a data-driven professional, Aja knows her own clients as a freelance writer. the writer and strategist don't just want to see what she wrote - they want to see how her content performed. With that in mind, her "About Me" page tells the story of her career growth, which culminates - no pun intended - on an impressive line graph showing the result of an SEO strategy that she has implemented for the blog. (The sharp drop in the graph in September is simply indicative of when she stopped collecting data.)
Following the impressive graph, Aja closes her about page with a personal note on what 'she does in her spa re time - always a good way to humanize yourself in the eyes of your potential clients.
Why the 'About Me' page: She greets the audience in a conversation.
Madison Butler is a HR Change Maker "committed to deconstructing the status quo and rebuilding American businesses, one organization at a time. "She does this through her DCI work and advocacy.
The About page, which also serves as the'home site, says it at the top in a bold statement: "I'm here to make sure organizations know how to make room for everyone. " It's simple, efficient and precise. Then, "You belong here. " This second sentence in the title emphasizes the inclusiveness of Butler's mission and work. It is even further emphasized where the phrase is repeated in the footer.
Why the“ About me ”page: it is variede but still corresponds to his personal brand.
This professional YouTube content creator has an eclectic collection of videos related to tech and culture, and expresses that
In addition to the dynamic self-portrait in, Sara's first sentence tells you how many people have subscribed to her channel: 350,000. This is an important number to know for her advertisers and potential video collaborators who want to know what exposure they would get by working with her or by making on her channel.
The colorful tiles that the page - starting with the red one as shown below - do a terrific job segmenting her work according to the types of projects she takes on and who she's done them for. . This Intel logo in Sara's second photo, below, is sure to turn some visitors' heads as they browse her site Web.
Why the "About Me "Page Works: The combination of the brand's voice and monochrome palette breaks the mold.
ShaDrena is a graphic designer whose mission is to visually create creative rebellious brands beyond 'a logo. "She exemplifies this mission for her own brand on her About page.
In three sections - About, Bio and Random Facts - the audience gets the full ShaDrena experience, which is so much more that a simple design. It is also a question of voice and personality. As a 'creative con artist', 'rule breaker' and 'dope brand designer', the language used by ShaDrena on her site comes across as bold and authentic, a perfect way to create a copy mirror
All of this is presented in black, white and gray when it is not common to see monochrome color palettes, which subverts the expectations one would have of a graphic designer.
W hy the "About Me " Page Rocks: It's funny but professional.
This branding expert does two things on his About page very well: he takes his job seriously, but doesn't take himself too seriously. Marketers know it helps to keep a laid back tone in the content they create, but in order to attract customers, you need to show that you have discipline and integrity. It is a difficult balance to find.
Marc Ensign nails a balance between friendly and formal with a confident opening statement, followed by a fun photo of himself smiling to set an inviting tone.
Why the " About Me "Rocks section: it has dynamic angles and clear narration .
With an excellent design that showcases its copy, the Miracle Inameti-Archibong site is a master class on how to make a good one page website. Content is presented with large, clear images, cool, bold colors, dynamic angles and blocks, and simple typography.
This design supports the story in its About Me section, which
How to write an About page
- Establish a mission statement.
- Describe our company history.
- Reveal your evolution.
- Describe your moment "aha! ".
- Explain who you serve.
- Explain what you are offering them.
- Cite examples of people you have served.
- Describe your values.
It is difficult toestablish a complete template for your "About Us" page - there are so many ways to tell your business story. But, according to the real "About Us " pages that we just highlighted, there are some steps you should keep in mind when getting started.
Here are five steps to writing an "About Us " page based on some of the things that impressed us in the examples above.
1. Establish a mission statement.
Your "About Us" page can and will be much longer than a simple mission statement, but to attract people you need to succinctly state your purpose in the industry. in the front. What are you doing here? Why should your website visitors care?
2. Describe the history of your business.
You may not have a long history of changes and growth that your business has (yet) endured, but it is agood idea to talk about where you are from in your "About Us " page. So isolate the milestones before your business was founded and use them to give readers insight into your current business.
3. Reveal your evolution.
Even if you are a young company, it 's no shame in admitting that your business strategy - or even your personal way of thinking - has changed since you started. In fact, in about the pages, these developments can improve the story you tell to website visitors.
The About pages are the perfect places to talk about where you started, how you grew and the ideals that have helped your organization to mature. Take advantage of these moments to delve deeper into your business history and show people that you are always ready to change and adapt to the needs of your industry.
4. Indicate your time "aha! ".
Every good business haswas based on an idea - something that the current market may not yet offer. What was your idea? Use this "Aha!" Moment As a pivot point for telling your business story. What challenge did you take up during the development of your business? How has this challenge or discovery shaped who you are today?
5. Explain who you are serving.
As many eyeballs as possible on your "About Us " page as you want, you will not be doing business with all of them. This is why it is essential that you identify and mention your primary customer. Who should care about your existence? What eyeballs are you here to serve?
6. Explain what you are offering them.
As you explain who you are serving, be clear about what you are offering. Too often, companies generalize their product or service in the language of their website, making it difficulthard to understand what the customer is actually paying for. They are afraid that the literal explanations of their products will not be interesting enough or will not look appealing in writing. And that 's just a concern.
However, by investing just a sentence or two in telling your potential customers exactly what they will receive, you can keep them on your website longer and keep them interested in learning more.
7. Give examples of people you have served.
Do you have loyal customers in your portfolio? Use your About page to let the world know who already trusts and benefits from your work.
Knowing about the past successes of your business can influence the purchasing decisions of your prospects, as they will be able to envision their success in the success of your former customers. Even if you don't have case studies yet to expand on the problems you havehelped buyers resolve, it is in your best interest to briefly mention who you did this for. And your About page is the perfect platform for that.
8. Describe your values.
Customers w be treated like human beings. For this to happen, they need to feel that they are being treated by human beings. When you have completed your "About Us" page, describe who you are as a person or team and what your personal values are. What is the culture of your company? What is the biggest image of your business?
An LED bulb manufacturer might sell 10 different styles of lamps, for example, but this may not be the most important feature for their primary audience. Maybe this bulb developer was founded on a commitment to protecting the environment, and every bulb the company makes has been built by people who care.are working to make the world more energy efficient.
Keep a secondary audience in mind for your Company's "About Us " page consists of your future employees. This is another reason why describing your personal values is a good idea - the key to your candidates' hearts is showing them that you have one too.
About us Page Templates that Rock
Copy is an important part of an About page. However, you'll also want to keep user experience in mind when presenting your brand's story and identity to the world. Here are some of the best About Us and About Me page templates to use or be inspired by:
Tell your prospects using bright colors and telling your story. This template can help you with its bold color (which can be customized) and timeline-like layout. Website visitors will know where you are coming from and where you are going.
If you want something with a little flavor, the Touraza template is a good choice. With the 'Meet the Team' section at the top with geometric patterns and striking typography, you will be able to puthighlight the people behind your brand.
Ce template uses large images in a modern layout to break up the large white space. The result: a clean and enjoyable reading experience. Put the brand story (or other introductory text) first. , supported by a large image that speaks for itself. The color accents can be customized to suit your brand style, with emphasis on the elements.most important ts that you want to highlight.
Make a statement with stylish slider and smooth 3D animations. This template can be modified using user-friendly modules and other effects to grab the attention of your website visitors. It is Comes with counter boxes, progress bars and animated images that you can customize.There is also a complete template pack for other pamanagement of your site.
L ' The advantage of the Coax template is that it is powered by Elementor, a page builder that makes it easy to customize. Even if you want to keep some of the defaults, this template looks good, letting typography and copy take center stage. Ideal for a personal branding, you can choose to present your content in the same way as a CV with big captions on the left and deif text on the right.
This model is 100% ready to drag and drop, making setup easy. With a stylish header and overlay, you will make a great first impression when telling your brand story. No coding required, it is fully customizable and it's backed by a 100% happiness guarantee.
Do you think your story is best told visually? This template supports icons and other elements that appeal to website visitors who want understand your impact. It features image sliders, social sharing buttons, etc.
At this point, we hope that creating an " About us "page doesn't seem like a daunting task - rather, we hope you are ready to have some fun with it. With a great story to tell, creative copy, humility, and understandable visuals, you are on your way to an eye-catching user experience.
Even better? You're one of the exceptions - and you set yourself apart from a sea of 'About Us' pages. What makes you different? We can't wait to know more ... about you.
Editor's Note: This article was originally published in October 2020 and has been updated for completeness.