Facebook is the the most popular social network in the world . Its users are on the platform to connect with friends, watch videos and share clips from their own lives.
The string isalso a great platform for businesses, as many consumers report using it to engage with the brands they love. In fact, in a recent poll, 51% of respondents said they mainly use Facebook for product research.
With this in mind, understanding how to leverage the platform to meet your business needs is critical. This article will explain why businesses should post on Facebook and share a comprehensive list of Facebook post ideas that you can use to engage with your audience and generate engagement.
Why should businesses post on Facebook?
The decision to post on Facebook should depend on your business's marketing goalsindividual, but we will describe a few advantages below. First, in the fourth quarter of 2020, Facebook reported nearly 1.85 billion daily active users on the platform, which means your audience segments are there. You are probably already using the network.
When your audience finds out that you are on the platform, you can work to develop a community of like-minded consumers and deepen the connection they have with your brand. When you interact with them, you will learn more about their tastes and interests, which will make it easier for you to create content that they will enjoy and with which iThey will interact.
Also, maintaining a Facebook profile is a great way to show your audience that you are active and in business. Since most users use the platform to search for products, stumbling across an inactive Facebook profile can lead them to take their business elsewhere.
Finally, 200 million + companies are already using the platform to achieve their business goals. You should join them.
To how often should you post on Facebook?
A recent experience revealed that, overall, companies should aim to post to Facebook two to five times a week. Although it is only one mAverage, you can tailor your strategy based on your audience's information and what seems to be the most successful on the platform. However, the test found that posting more than five times per week can dramatically reduce ROI.
Overall, spend time on the platform, learn from your audience, and use your page stats to determine the best mix for your business.
Below we list
41 Facebook Post Ideas for Your Business
1. Promote your website.
A great first post to post on Facebook is promoting your website. When you share a link on Facebook, customers receive a full-size preview of what the link leads to and, ifyou've designed an eye-catching website, you can entice your users to follow the link and visit your website, which in turn generates traffic and helps you convert leads.
2. Tell a story.
A great way to engage with your audience on Facebook is to tell a story.
This story can be about your brand, such as an experience that sparked your interest, or your brand's mission and how you came to be who you are today.
You will share a bit of story with your audience, give them something to understand and make them interested in what you have to offer.
3. Share content behind the scenes.
Customers love doing business with you, but it's also exciting for them to see how you do business. Sharing behind-the-scenes content on Facebook allows them to understand the day-to-day operations that drive the products or servicesices they benefit from.
For example, if you are a clothing company, you could share a video that shows how your products are made, or a SaaS company could share a video from a developer explaining how they built the program.
4. Ask your subscribers questions.
A great way to engage your Facebook audience is to ask them questions. If people respond, you'll get valuable insight into what they're thinking and feeling, and you'll also have the option to respond to comments and let them know you're listening. Below is an example of a question-type Facebook post that reads: "What's the strangest job title you've ever seen? Major bonus points if it was yours.
5. Post tutorials and how-tos.
Share how-tos and tutorials on vOur Facebook page is a great way to engage your audience, especially if the content is relevant to your business's offerings. They will recognize it and appreciate it you are ready to help them be successful with your product, and they will keep coming back to your page for similar information in the future.
This type of post allows you to get creative because it doesn't necessarily have to be text-based. You can create an informative video tutorial, an infographic, or whatever works best for your needs. Here's an example of a video tutorial post on Facebook.
6. Share industry related news and content.
Your Facebook audience follows you on the platform because they care about what you have to say. In view of this, it's safe to assume that they also care about news relevant to your industry, alHowever, consider posting this type of content on your Facebook page.
The example below is from Bon Appetit, a food magazine, where they shared news on a haughty talking point in the food world: natural and artificial flavors.
7. Share user-generated content.
A great way to build trust with your Facebook audience is to share user generated content (UGC), which is content created by people who have used your products, services or who have had some experience with your business.
UGC is also a valuable form of social proof , which basically means that yourYour audience will trust your legitimacy because other consumers love what you have to offer. In fact, consumers are 14% more likely to trust recommendations from someone like them (another consumer) than from a brand employee.
This content can be anything from product r reviews and testimonials to photos that customers have shared using your products. The example below is from Hydro Flask, a water bottle company, where they shared a photo of a fan using their product in action.
8. Post videos.
The average engagement rate on Facebook is 0.18%. The average engagement rate for video posts on Facebook is 0 , 26% , so take advantage and post videos to the platform.
The video below is an example of Spotify, a music streaming service, from a video they "posted on the actors' platform discussing a soundtrack for an upcoming movie.
9. Post blog content.
Cross-posting your blog content is a great way to drive traffic to your website and expose your blog content to an audience that may not be familiar with it. In the example below, the Zoom virtual conference sharing platform shared their blog content on Facebook.
10. Use hashtags.
Like Twitter, Facebook uses hashtags to organize thes community conversations on specific topics in one stream. Use industry-related hashtags in your posts to participate in conversations that are already happening on Facebook to increase visibility and engage with a new audience.
11. Post a news topic.
Much like using hashtags, posting to trending topics gives you insight into the conversations people are already having. People are also more likely to talk about a current trending trend, which can boost engagement on your page.
To take advantage of this tip, stay on top of relevant industry trends and general internet trends, and publish articles on topics you think your audience will be interested in.
12. Share branded graphics.
One of the main goals of marketing is to increase awareness and recognition of your brand.
In view of this, Facebook is a great platform to share branded graphics to show your audience who you are and give them the clues they need to recognize your brand and choose from a crowd.
13. Share product photos.
Consumers love visuals, so sharing them on Facebook is a great way to generate revenue. commitment and enthusiasm for your brand, especially if they are of high quality.
14. Publish infographics.
90% Information transmitted to the brain is visual, so infographics are a great marketing tool to educate customersand share relevant information.
Remember to create infographics and share them on your Facebook page. The example below is an infographic created by ice cream company Ben & Jerry 's that relates directly to their social justice mission.
15. Organize contests and giveaways.
Hosting contests and giveaways is a great way to generate engagement and engage with your audience on Facebook. Your contest settings can follow the same structure as any other contest you would post on social media, but this post can help you create a Facebook specific giveaway.
16. Advertise offers and
Your Facebook audience might be a little different than your email or Twitter audience, so it's worth deals and deals on all of your social platforms to make sure everything everyone has the chance to discover them. Below is a Facebook deal ad from Chipotle, a fast food restaurant.
17. Share the content of other social accounts.
There is nothing wrong with recycling content; in fact, it is a valuable practice. Take screenshots of tweets, Instagram posts, and even blog posts, and share them on Facebook. As different platforms have different user bases, you make sure that all of your segments can take advantage of what you have to offer.
Here is another example of a Facebook account from a LinkedIn cross article.
18. Post Facebook s.
Facebook Lead Ads allows users to submit information in a lead form without leaving the platform, helping you collect the information you need to dig deeper feed your prospects .
Since they aren't encouraged to exit the page or go to another window, users are also more likely to complete them, especially since they can auto-populate with information already shared in the user's Facebook profile.
19. Post memes trending and relate them to your business.
One of the best things about social media is how easy it is to become viral . Take advantage of trending memes, rework them to relate to your business and share them on your profile. Consumers appreciate this type of content because it displays a sense of humor, and it also shows them that you are actively monitoring online conversations.
The example below is from Starface, a beauty companye who adapted a ng trend meme from the reality show Keeping Up With The Kardashians.
20. Post discounts and balances.
Similar to posting deals and deals, cross-posting discounts and sales on Facebook is a great way to make sure all segments of your audience are aware of your business offers, helping you drive traffic to your website and increase sales.
21. Team up with influencers.
80% of marketers say influencer marketing is effective, and 49% of consumers today depend on recommendations from influencers for their purchasing decisions.
Join other experts in marketing and establish partnerships with influencersers to promote your business and share the content on Facebook for interested consumers to see. The example below is a Facebook post from Taco Bell, where they teamed up with a famous influencer and created a humorous video.
22. Share your YouTube videos.
As mentioned before, cross-posting content from your other channels is a great way to drive traffic and drive engagement. So, share links on Facebook from your YouTube videos.
23. Highlight the products.
Your customers may already know what you have to offer, but why not remind them? Consider creating a Facebook post to showcase your product offerings. The example below is from the Humans Of New York Facebook page announcing a new book.
24. Advertise new products.
Along the same lines, Facebook is a platforminteresting elm for product announcements. Here is an example of Dove, a personal care brand, announcing a new product line.
25. Share product reviews.
Product reviews are another form of user-generated content to post that will generate social proof and establish your authority with customers.
You can take screenshots of positive reviews on your product pages, email reviews, social media reviews, or even invite customers to create reviews specifically for your Facebook page.
26. Share vacancies.
While Facebook is great for marketing, it can also help you attract new talent. Post jobs on your Facebook page and you might find that e ngaged customers are also interested in becoming employees. Here is an example of a job posting on Facebook bythe Global Fund for Women.
27. Host "Ask Me Anything " (AMA) sessions.
"Ask Me Anything " sessions are a great way to engage with your audience. You can create a post around whatever topic you want and let your audience know that you will answer their questions in the comments and generate a conversation.
28. Post answers to the FAQ.
A great tip for customer service is to practice proactive customer service, where you get ahead of customer questions if you notice that there are frequently asked questions.
Consider creating Facebook Post (s) that answer these questions, so customers can visit your profile and find the answers they're looking for before picking up the phone and calling a representative. on duty. The example below is from a small farm in Gainesville, Florida.
29. Promote events.
As mentioned before, some people don't check their emails or stay active on all the social channels they have. Sharing events on Facebook is therefore another way to ensure that all segments of your audience are aware of them. Here is an example of a nnouncement from Mount Holyoke College event.
30. Live post events.
Live posting isn't just for Twitter.
Consider doing this on Facebook to create more engagement opportunities with subscribers who are at your events. You'll be there to answer their questions in real time, engage in conversations, and inspire others to show up at your next event. Here's an example from the Golden Globes Facebook account posting the 2021 Golden Globes event live.
31. Create polls.
Facebook polls are a way to better understand youraudience and their preferences. A unique aspect of Facebook polls is that the results can be viewed in real time so your followers can see how others are responding without needing to filter comments.
Polls are native to Facebook, and you can learn how to create one here .
32. Share employee-generated content.
Just as people may be interested in working for your business, your subscribers may also be interested in wh o works in your business. Employee-generated content posts can showcase the company culture, projects, and talents that help you run your business. The example below is from the Facebook account.
33. Post in groups or relevant pagesnents for the sector.
While most of the posts you post will be on your own profile, it's also worth posting to Facebook groups relevant to your You will gain visibility with a new audience and, depending on what you post, generate new leads.
34. Share a call to action (CTA).
Sharing a target call-to-action on your Facebook profile can help you collect information about new leads and drive traffic to your website. An example of a CTA might be to encourage your subscribers to sign up for a newsletter or invite them to sign up for exclusive access to a new product beforethat it does not become widely available.
35. Recycle content from popular posts.
One of the great things about social media is that it's an ever-changing landscape where people are discovering new things every day. Consider recycling content from your most popular posts so that new subscribers and prospects can also learn and benefit from them. Facebook has a native sharing option which will allow you to re-share your old messages.
36. Create a themed series.
Creating a themed series is a great thing y to stimulate engagement and interaction, as those who are interested in what you have to say will come back to read the new ones. articles as they are put online.
The content of your thematic series should be relevant to your business, but an example could be sharing information about a new business trend.u industry, an article explaining its connection to your business and another article explaining how it affects your audience.
37. Share content from other industry leaders.
Your audience trusts you because they think you are providing them with something valuable.
For this reason, consider sharing content from other industry leaders or companies who you think will benefit your audience and help them be successful. The example below is from the Facebook account sharing an industry relevant quote.
38. Share the values of your company.
70% of consumers say trusting a brand is more important than ever.
Try to build trust with your audience by sharing your brand values on Facebook and their faire to know what is important to you. The example below is from Google's Facebook page, where they are committed to supporting nonprofits and social enterprises to empower women.
39. Host a Facebook Live.
Facebook Live is a native feature that allows you to stream real-time video to your page and news feed. Although you can Certainly emulate a live Facebook with Facebook posts, live video gives you the unique opportunity to build trust with your audience through two-way interactive conversations. Your audience can ask questions in the comments, and you can verbally respond using their name and build a familiar relationship.
40. Promote other channelsx social.
While there is some overlap, most social media platforms have different demographics. Share links to your other accounts on your Facebook profile to drive engagement and gain followers across all of your accounts.
41. Share the content of your other Facebook profiles.
Some companies have multiple Facebook profiles that match different segments of their business. If that's you, share content from your other Facebook profiles on your main profile page to let your audience know about the different types of content you have to offer.
The example below is from sharing Google's main profile page content from the Google Small Business profile page.
All-in-one, taking advantage of tips on it list will help you create a an engaging Facebook business page that your audience visits to find out more about what you have to offer and develop a relationship with your business.