Image provided by Shopify .
Likewise, Home Depot released its Project Color app in 2015 , which allows users to see what a paint color looks like in a room. AR technology takes into account the lighting, objects and shadows in the room, so that you can get a realistic representation of the color appearance of the room.painting in real life.
The AR apps from Mangolia Market and Home Depot allow users to send images by text or to social media to get a friend's opinion before making a purchase.
As more DIY stores offer AR apps, it will become more difficult to compete without one. If you had the opportunity to see one brand's sofa in your home before buying or buying from another brand without knowing what it would look like, which one would you choose?
3. Collect information in store
Nowadays, almost 60% of buyers search for information on products and prices while using their cell phones in stores. Augmented reality could provide an essential solution to meet the needs of these buyers.
There is certain information about the products that aeur cannot ask a salesperson - questions like "What are other customers thinking about this product?" "AR can fill this gap. For example, American Apparel has created an AR application that allows customers to scan in-store signs and obtain product information, including customer reviews, color options and pricing.
Image provided by AmericanApparelTech .
Additionally, app users can watch videos of models wearing American Apparel products or send products to a friend if they think the friend would like it.
While users can likely find this information online without an AR app, augmented reality helps bridge the gap between offline and online shopping.do, creating a more cohesive experience. To make it easier for your customers to find what they need, you can consider using in-store AR.
4. Use virtual dressing rooms
Dressing rooms, especially during a busy shopping season, can be a deterrent to buyers. Sometimes a buyer can buy an item, try it on at home, and return it just to skip the line in the dressing room. Other times, buyers may decide that the item isn 't even worth the money.
If you're going to be using AR, you'll want to think about how to make your clients' lives easier. Topshop, for example, partnered with AR Door and used Kinect motion sensing technology to create a virtual dressing room for customers in their Moscow store. By standing in front of the camera, customers were able to see what thedon the clothes on their body without trying on anything physically.
Image provided by ARDOORMoscow .
Similarly, Timberland has created his own virtual dressing room in the Moktow gallery in 2014. Using Kinect, the Timberland dressing room allowed customers to see what their bodies looked like in certain outfits.
Ideally, AR can help you attract more customers, including buyers in a hurry or frustrated by crowds. To satisfy more people, you may want to consider incorporating virtual dressing rooms into your store.
5. Buil d Brand awareness
Even though augmented reality is increasingly common, it remains unique and surprising.
For example, Airwalk used geolocation and AR to create a pop-up storere "invisible," promoting the limited-edition relaunch of Airwalk Jim. To purchase the shoe, customers had to download the Airwalk app and go to a virtual pop-up store.
Airwalk 's unusual and fun shopping experience resulted in $ 5 million in media won and the online store ' s busiest weekend . In addition, the campaign proved Airwalk to be a relevant and forward thinking brand. By understanding their core demographic, Airwalk has succeeded in building brand awareness through AR.
Image provided by LS: N Global.
Ultimately, It is important that you think about how AR would best meet the needs of your customers. To create a long-term sustainable strategy, you will want to avoid using simple AR.ely for flair - consider how technology can improve your customer's shopping experience and you are more likely to experience lasting success.
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