Even if you are not quite sure what that is a pre-roll ad, there is a strong chanceYou've seen a few of them.
Click on any YouTube video and more often than not a short one will automatically play before the video. This is called a pre-roll ad. Here is an example:
For consumers, these products can seem like a digital thorn in the side. But for marketers, these short s can have a powerful impact in terms of brand awareness and recall of s.
Learn more about pre-announcements. roll, how to run these ads on YouTube, and let's take a look at some effective examples in action.
What is a pre ro adll?
A pre-roll ad is a short ad that automatically plays before a video. In some cases the audience needs to watch the entire ad, while other times it is possible to skip it after a certain amount of time.
There are three main types of pre-roll ads on YouTube:
- Bumper: Available in some markets , bump ads are six-second non-skippable ads.
- Ignorable: In a skippable video ad, viewers are given a choice for ignore the announcement after the initiate every five seconds. These ads must be longer than 12 seconds to work.
- Non-skippable: In a non-skippable video ad, viewers do not have no choice but to ignore the ad. These announcements can last a maximum of 15 seconds.
s pre-roll ads in your digital marketing strategy have many benefits. For starters, let's look at the media - YouTube.
YouTube is the second most popular website in the world (behind Google, which owns YouTube). In fact, users all over the world collectively consume 1 billion d 'hours of videos on it every day.
Yes, you read that right: 1 billion hours in a single day.
With so many people watching , this is the perfect opportunity to engage with potential customers. It only takes seconds to expose viewers to a brand and create an impression, making it a great addition to your top marketing strategy. of the funnel ".
Second, one of the biggest hurdles for marketers to reach the right people at the right time. YouTube makes this process easier with thetargeting. Powered by Google Ads , you can target your audience by interests, topics, demographics, geography, keywords, and language.
For example, let's say you own a yoga studio and that you are currently offering a free yoga class to new members. You can target your audience based on location and demographics, and select categories that reflect their interests, such as "Health and Fitness " or "Yoga Lovers " (psst: these are Google Adwords real categories).
Perhaps the biggest obstacle to pre-roll sales is, well, getting them. Here are nine examples to help you think about the best way to wow your YouTube viewers without disturbing the video they've chosen.
9 Excepti Pre-roll on YouTube ads
If you're like me, you've groped a few post-containment conversations in your day-to-day life. Lyft decided to present these delicate encounters in a humorous angle for their #HowtoHuman campaign.
In it, we hear the internal monologue from a man who doesn't know how to talk to his Lyft driver afterwards. one year in hibernation ( "Just say hello! Maybe wassup? Or how are you? ").
The ad is not only funny, but it also leans in the category of "How to " popular videos on YouTube. But what really makes this shine is its relativity. We all felt out of hand with everyday interactions - so why not laugh about it.
2. The general campaign
: Drive saninsurance is a bad idea
What happens if you get a tattoo with a cold? Watch this if x-second ad to find out (hint: it 's not pretty).
Just as getting a tattoo with a cold is a bad idea, driving without insurance is too. . The General does a remarkable job of conveying this message with humor and a touch of absurdity. If you have a few seconds left, check out the extended version of this ad featuring the caption himself, Shaq.
Many calls to action require you to click a button, subscribe to a newsletter, or visit a website. But did youHave you ever been called to wash your hands?
Dove campaign sends a poignant message: the act of washing your hands is actually an act of compassion for yourself, your loved ones and the world.
Dove 's announcement is not only timely, it also points to a simple truth about consumers today: They are focused on beliefs. More and more, consumers want to see brands improve the world while making a profit. Dove aligns with this change by stating: "Washing your hands is the best way to show that you care. Whatever soap you use.
4. Domino 's Pizza
We all know that giveaways are a great way to delight customers and increase the engagementent, and Domino 's is doing just that for its #FreeNotFees campaign.
The ad highlights a common problem for customers: ordering food, going to the checkout and feel aggrieved by all the hidden charges. Turning the experience around (offering surprise freebies instead), viewers are encouraged to order from Domino 's the next time dinner rolls around.
Of course, the close-up of the Gooey chocolate lava cake doesn't hurt either.
Campaign: You'll never want to stop walking
Imagine walking for days and… enjoying it. According to Sketchers , this dream could come true with their GO WALK 6 shoes.
TelViewers are left with a question: Could shoes really be that comfortable? It is the sense of the plot that makes the ad so appealing. Of course, the distressed husband, the unconscious wife, and the tumbleweed rol the background also makes a funny lasting impression.
Campaign: Ready for Anything
Small business owners are often warned to "be ready for anything. " A big asteroid was he about to hit Earth? It is the principle of Vistaprint Advertising ready everyone.
The begins with a business owner opening a bunch of brochures and stickers for her new yoga studio. Before you know it, the asteroid burns throughout the studio.
In an extreme act of adaptability, the business owner buys a new batchmarketing material from Vistaprint - this time for a hot yoga studio.
While funny and silly, the ad also reflects the importance of adaptability and resilience in business . Vistaprint wants you to know that it will be a steadfast partner in times of uncertainty, and such honesty signals trust and builds trust.
Do you know the word ing, "Look good, feel good? " This extends also to our pets.
As videos of cute, soapy dogs in the tub play on the screen, Chewy artfully tells about its range of products, from shampoos and brushes to teeth to grooming tools. In the last few seconds we go through a variety of houses, all of which have a Chewy box.blue on the front porch.
Of course, there are some psychology to add animals to the announcements. But where Chewy goes above is capturing both the excitement of receiving a package that comes with the love we have for our pets. It sounds like a winning combo.
What does H&M different from other mall fashion brands? Just listen to this ad to find out.
This ad is effective because it highlights the unique selling proposition (USP): to create fashion in a sustainable way. And in the age of fast fashion, this USP is certainly taking a strong stand.
Remember that some of the most effective products don 't make consumers buy or do something. Sometimes just sharing your brand story and what makes you different from others can be just as powerful.
Campaign: Mercedes-AMG GT S
Mercedes-Benz targets the Singapore market in this bumper ad for a new two-door sports car. The video uses fast video cuts and a roaring engine to arouse the senses of its viewers. This way, its audience can actually see and hear the intensity reaching 60 MPH in just 3.8 seconds.
Pre-roll ad rates
How much is a pre-roll ad? Like most other types of online banking, it depends.
The cost of YouTube ads isbased on views. Each view can cost between $ 0.10 and $ 0.30 , depending on your industry and target keywords.
You set a budget for what you're willing to spend per day, which can be as low or as high as you want. For example, a business might allocate $ 10 per day for their YouTube budget and then increase or decrease that rate based on their goals.
YouTube will also ask you to set a maximum amount that you're willing to pay. to pay. per day. This means that you can avoid any surprises if you find that more people are viewing your ad than expected.
And remember, you only pay when someone interacts with your ad. For example, a web user might look at your skippable ad for 30 seconds or click on your website. If no measurement isis taken, you do not pay. Not a bad deal, right?
H How to get pre-roll ads on YouTube
By now, you probably have some ideas for a pre-roll ad. Now let's go through the steps to get your idea to YouTube.
1. Shoot a video and upload it to YouTube.
To be obvious, you must first create a video that will become the pre-roll ad. Once the video has been shot and edited, upload it to your YouTube channel (not your personal account).
2. Create a new campaign in Google Ads.
You are now ready to create a new campaign in Google Ads. First, navigate to your Google Advertising account . If you don 't have anynot, you can sign up through Gmail.
In the dashboard, select "+ New Campaign.
Then you will be prompted to select a goal, such as leads or website traffic. Choose the goal you prefer.
Under campaign type, select video . You now have the option of choosing a campaign subtype, including a bumper ad, skippable ad, or non-skippable ad.
Finally, enter a name for your campaign.
3. Set your budget.
It's time to calculate the numbers. You can set your budget per day orfor the whole campaign. Setting a daily budget can help you ensure that you have an even distribution of your ad spend throughout your campaign.
Next, enter the start and end date. Some marketers leave the end date open and stop the campaign manually if necessary.
4. Select where your pre-roll ad will (and won't) run
Now is the time to decide where your pre-roll ad will (and won't play). These options are called networks. Since we want the ad to appear in videos on YouTube, select "YouTube Videos ".
Next, choose the locations of the users you want to target. You can also exclude certain locations.
Finally, choose the languages spoken by your target audience.
5. Pick your targets.
Here's the fun part: pick your targets.
In thisStep, you have the option of targeting your audience based on demographics including gender, age, parents status, and household income.
Further narrow your audience using in the Hearings section. Here you can choose the type of videos that are most relevant to your ad by entering keywords and topics, such as finance, health or food and drink.
As in our previous example, if you own a yoga studio with a new membership offer, you can choose Health or Beauty & Fitness as the subject.
You can also choose specific locations for where you want your ad to appear. This means that you can target specific videos and channels on YouTube, such as those that offer yoga workouts.
It is a good idea to run multiple campaigns to target differentseparate user groups to see who is most engaged, rather than including all the people you want to target in a single campaign.
6. Place a bid
Next, determine the maximum price you will pay for each view. On YouTube, a view is set when someone watches your ad for at least 30 seconds (or the whole for videos under 30 seconds). You can always increase or decrease this number later.
7. Create the pre-roll ad
Finally, your ad is ready to go. Well, almost.
Remember the video you created in step one? Now is the time to copy and paste your URL into Google Adwords. Next, select the video ad format, such as a bumper ad or a skippable InStream ad.
Next, enter the URL you want people to go to when they click sur your ad. This could be a custom landing page or the home page of your website. bsite.
Finally, you have the option of creating a call-to-action button that appears on your pre-roll ad, as well as an associated banner that appears to the right of the YouTube video.
Once you're happy with your ad, click Create Campaign .
In As part of a video marketing campaign, Roll ads are effective vehicles for increasing brand awareness and brand retention. And, when done correctly, you can provide an interesting or
<- end Call to action code ->