AT&T can doesn't want HBO Max anymore , but the streaming platform is gaining traction with customers.
HBO and HBO Max, which are home to genre franchises such as "Game of Thrones " and "The Sopranos " and Hollywood blockbusters like "Wonder Woman 1984 " added a further 10.7 million customers one year, of which 2,8 million in the three months ending in June, AT&T reported Thursday. These numbers include both HBO Max and the HBO TV channel.
The company has 67.5 million subscribers to HBO and HBO Max, including 47 million in the United States. AT&T, which has entered into an agreement with sell media business , expects HBO and HBO Max to have 70 million to 73 million customers by year end , beating previous forecasts.
Netflix, the most popular streaming service, has 209 million subscribers, of which approximately 66 million are in the United States. It gained customers in the second quarter, but growth slowed considerably and it lost 430,000 subscribers in the United States and Canada, a sign that cracks are starting to appear in the longtime dominance of the streamer.
Speaking about the entire streaming industry, Jason Kilar, general manager of AT&T 's media arm, Warn erMedia, said in an interview: "The only thing I can promise you is change. There is no doubt that change is coming, and it is appropriate because we are living in a dynamic time.
WarnerMedia, which includes CNN, Warner Bros. film and television studios. and Turner Cable Networks, is about to become the property of Discovery Inc., such as media companies continue to engulf themselves to attack Amazon, Apple, Facebook and Google. LThe deal, which is expected to be finalized by the middle of next year, will create the second-largest media company in the United States, behind The Walt Disney Company and ahead of Netflix and NBCUniversal.
Mr. Kilar, who Learned about the acquisition just weeks before it was announced, could be unemployed after the deal closes.
Both companies are prohibited from working together until the merger is approved by government regulators, including the conclusion of any employment contract. Yet such agreements often involve unspoken agreements on leadership. Mr Kilar said he had met David Zaslav, the director of Discovery, but had not brought up the subject of his job.
"David and I have known myself for a long time " he said, "and I think it 's fair to say that there are a lot of respect shared between us both. "
Mr. Kilar, who took over the company only 15 months ago, said he had no plans to step down.
"There will be a time when I will take my lead next year when I think about this, " he continued. "But I certainly do not intend to do so before 2022. Image Jason Kilar, the executive chef of WarnerMedia, in Dallas last December. Credit ... Allison V. Smith for Hfrance.fr
Mr. Kilar, who was the founding CEO of Hulu, is regarded in Hollywood as a bit of an iconoclast. In 2011, he expanded the industry with a now famous manifesto on the future of the which to many has come across as a scathing criticism of Hulu ownership.
The post swept aside mainstream television for showing far too many s. Mr Kilar also blew up cable, predicting that viewers would wake up ditching the expensive packages.
After As Mr. Kilar joined WarnerMedia, he quickly reshuffled the executive ranks and cut costs in an effort to rationize the business.
Then he (again) angered Hollywood by breaking with tradition and releasing all 2021 lineup of Warner films Bros. on HBO Max the same day they were scheduled to appear in theaters. The move would have cost some of Hollywood's biggest players a profit in return - the commission that top producers and stars earn on the basis of box office revenue - but the company quickly made deals for it. make sure they get paid.
Unlike Netflix, Disney + and HBO Max and other new entrants to streaming have legacy deals with cable companies and Hollywood studios preventing a more comprehensive approach to making movies and TV shows immediately available online.
For Mr. Kilar, it was not to upsetHollywood, but rather part of a larger strategy for Goose HBO Max.
This seems to have worked. The release of shows designed for the big screen like "Godzilla vs. Kong " on HBO Max has helped increase the service's customer base.
M . Kilar intends to continue this strategy until 2022. Warner Bros. 10 films will be released exclusively for the streaming platform. And big-budget films like "The Batman ", a reinvention of the comic book character starring Robert Pattinson, will have relatively short windows in theaters 45 days before appearing on HBO Max, according to Mr Kilar.
"It 's very, very different from how the world works evaluated in 2019," he said. "In the end, I pAs long as you think about it, the change could be very, very good not only for the clients, but also for the people we work with. "