H this is a movie frantically overrated that is everywhere. Le seems strangely underdeveloped, as if he couldn't figure out which of two types of movies he wanted to be: violent gonzo black comedy or big-hearted lovemaking about hairdressers saving their developer community.
The frameis the fictional district of Piglinstown in the north of Dublin. It's a little tough, but local businesses are the beating heart of the neighborhood, including the Deadly Cuts hair salon, run by intrepid Michelle (Angeline Ball). Like everyone else, she is intimidated by the heinous gangster Deano (Ian Lloyd Anderson) who demands money for ruinous protection or the place is destroyed. When this horrible fellow struts around the living room one afternoon, a chaotic confrontation leads to violence, then a Ortonesque plans to dispose of the body in a convenient incinerator. Then the hairdressers use Deano's phone to text all the other gangsters to leave the area on their own. (Apparently there is no problem wiping up the blood.)
From this point - apart from thehilarious silly policeman visit - film switches to another fad, much softer, kids' TV-type theme of Deadly Cuts gently entering a TV hairstyle contest, which if he won would prove that it is a viable business and thus avoid a gentrifying redevelopment, orchestrated by avid local politician Darren Flynn (Aidan McArdle). For the rest of the film, that's the story, with Father Ted 's Pauline McLynn rather wasted in the role of a wasp judge. We come back to violence at the end, but like the movie, unfortunately, it 's dumber than funny.