Apple California Streaming Event Opening Website 'Apple (www.apple.com)
Few surprises have been revealed on Apple" California Streaming "Event earlier today. Apple's famous rumor mill - an industry in itself - was (more or less) up to date with much of what was officially announced. From a new line of iPhone 13 smartphones, Apple Watches with a bigger screen and even new iPads, the word 'refresh' is undoubtedly appropriate.
Although the Overall announcement measured somewhere in the 4.5 range from a "new Richter technology" scale perspective, there have been a few notable announcements. While it's always difficult to sum up everything that has been announced at an Apple launch event, let's recap the top three takeaways in my opinion, especially in the device area.
# 1: Finally, the iPhone Pro gets a high freshness rate screen
Apple iPhone13 Pro Max Apple website (www.apple.com)
The new iPhone 13 Pro and iPhone Pro Max look extremely similar to their previous models from an overall design standpoint.Considerable improvement - and this is not trivial from a visual point of view - these new iPhone Pro models support the refresh rate capacity of Apple's ProMotion adapter which can reach up to 120 Hz. Faster display refresh rates allow for a more responsive interaction experience with the e smartphone.
These new iPhone Pro models also feature a new camera system that continues to strengthen Apple's commitment to the concept of 'photography computer science ". For years, Apple's goal has been to position the iPhone Pro brand as a replacement for traditional DSLR cameras. Aided by Apple's new 5-core GPU on its A15 bionic processor and powered by its upcoming iOS 15 operating system, the new iPhone Pro 13 has a Super Retina XDR display that can refresh from 10 to 120 times per second. Especially valuable to users, the more robust graphics performance of the smartphone increases and decreases intelligently to save power, thus preserving battery life.
Surprisingly, the new iPhone Pro 13 is now available with 1TB of storage (a shocking amount of local storage for a smartphone), but something that's almost a necessity for high-res photography and videos (especially huge 8K ProRes files).
Unlike the more mainstream iPhone 13 models, the enhanced video display capabilities will come in handy for many users looking for the most robust viewing experience. The the "data from the Parks Associates consumer survey indicate that mobile viewing now accounts for over 40% of all hours of online video consumption among Generation Z. heads (born 1997-2012) of US broadband households, overtaking connected TVs and PCs.
Sharing of online video viewing time by platform fbs- accordion> Sharing of online video viewing time by platform
Interesting, it would be a mistake to believe that these new smartphones might not be of interest than younger generation users. Data from a recent Parks Associates survey indicates that 73% of broadband consumers aged 65 or older have a smartphone, debunking the myth that older users are not embracing smartphone technology.
# 2: Apple Watch Series 7 will boost the appeal of smartwatches in the independent living space
Apple Watch Series 7 website (www.apple.com) Apple website (www.apple.com)
With today 's announcement, Apple continues to double its commitment to the smartwatch category, a market the company dominates in terms of stocks and brand awareness. that the health benefits of the Apple Watch brand are attractive toFor users of all ages, cellular connectivity and fall detection have become remarkably attractive features for caregivers and family members interested in monitoring loved ones remotely.
The new The Watch Apple Series 7 now offers a completely redesigned “always-on” Retina display that reduces device bezels by 40%, allowing almost 20% more screen area compared to the previous model in the series 6. The larger and sharper display will be of great appeal to older users who might be afraid of using a smart watch due to the small screen size. The new Apple Watch series also offers 33% faster charging via a USB-C cable. A main complaint with older Apple Watch models, the new Series 7 can go from 0 to 80% charge in just 45 minutes (in fact, just 8 minutes of charge canprovide 8 hours of sleep tracking).
The larger screen has other benefits as well, especially for older users. The main Apple Watch apps (like Calculator, Stopw atch, and Timer) have been redesigned with bigger buttons to take advantage of the larger display. A new QWERTY keyboard lets you tap or swipe from letter to letter with QuickPath, an Apple innovation that uses machine learning to predict the word a user types. Finally, the larger display increases the Scribble feature of the Apple Watch, which allows the user to write letters on the screen and compose a text or an email.
Most preferred independent living solution (Parks Associates Research) fbs- accordion> Most Preferred Independent Living Solution
Again, to get the hang of it, recent survey data from Parks Associates highlights the appeal of the smartwatch in healthcare connected. Research by Parks Associates reveals that 73% of current caregivers indicate that they are likely to purchase an independent living solution for their loved ones. Of these potential buyers, 28% show a preference for a smartwatch for this feature, ahead of PERS (Personal Emergency Response System) devices, professionally installed home sensor systems, and loudspeakers / smart screens.
# 3: the new iPad mini is no longer the "running" of the Apple family of tablets
A A form factor popular with older users due to its small size, Apple used the "California Streaming" event to reposition the iPad mini as a worthy performance brother of the larger iPad Pro.
Equipped with a new all-screen edge-to-edge display design that evokes the rounded corners of larger iPad Pro models, the new iPad Mini features the powerful A15 Bionic chip and even connectivity.High-speed 5G cellular on some models. The A15 bionic chip gives you up to 40% faster CPU performance, with the Apple Neural Engine making machine learning up to 2 times faster.
The socket Apple Pencil support is also available on these new iPad Mini models, elevating the mini to a powerful compact device. tablet for creators of creative content.
Apple has had a few difficult weeks before this announcement, ranging from the company 's recent backlash on its CSAM (Child Sexual Abuse Material) strategy, dealing with a homeless camp on Apple property in the San Jose area, and privacy protests in Apple Stores over privacy concerns. Aside from these issues, Apple's update on its iPhone, Watch, and iPad ranges will not send seismic waves.in the technology industry. But these new announcements will continue to improve the appeal of the Apple brand to its historic (and fiercely loyal) customer base, as well as extend their leadership in smartwatches, especially among the elderly.
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