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Fantagraphics Books gets a new logo, a shorter name

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2021-01-12 03:17:11

Longtime independent comic book publisher Fantagraphics Books knows a big name - both in name and logo. The company drops the word 'Books ' from its name and changes from a composite logo to this logomark.

(Credit from image: Fantagraphics)

"While editor Gary Groth is proud of 'Being ' Fantagraphics Books ', that full name is a bit dusty and limiting - it sounds like the origins of the fanboy we came from but belies our status as pioneering curators of the comic book medium, says Jacob Covey, artistic director of Fantagraphics, at Print .

"The new logo has this weird and unwieldy word 'Fantagraphics ' (without 'Books ') and leaves the door open to all that Fantagraphics can become in the ever-changing, non-prejudiced multimedia world. Strong, simple words have a power that doesn 't have need to be qualified. "

Covey calls this logomark 'the legacy torch. '

"We are the torchbearers of literary art and comics, the guiding light through tasteless commercialism, and we want to own it so that others be able to look at our books, see the flaming quill and know that this is a book that has been worked on from start to production, "Covey said. "The brand is a signifier of pure craftsmanship, plus it 's something a next generation designer would actually want to tattoo on the inside of their lids in order tour stay motivated. "

It is not yet known if any cartoonists have gone ahead with this tattoo.

Founded in 1976, Fantagraphics has grown to become one of the major publishers of independent comics in North America. It is the birthplace of the Hernandez Brothers' longtime Love & Rockets series, and has also published works by Daniel Clowes, Chris Ware, Jessica Abel and Joe Sacco. In addition to ition to this, he is also the editor of The Comics Journal.

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