Haven't heard of Question Hub? worry, you are not alone.
Google initially launched Question Hub in 2018 in India, Indonesia and Nigeria because it found that it did not have enough indexed content to answer user questions. For a search engine, you can see how this could be problematic.
They have now deployed Question Hub in beta for state-based publisherss United to improve search results and content available to users.
On the Question Hub page , Google describes like:
Basically it allows you to see questions that were searched but gave poor answers / results and for which Google wants answered. These are great opportunities to create valuable new content and fill a gap in search results.
Inside Question Hub, you'll submit an article that answers that specific question for Google to review and hopefully you'll rank at the top of the results.
How to take advantage of Question Hub
First of all, you must have a Google account associated with a validated Google search console. If you do not have access to a Search Console, this is how you can check . Or ask your webmaster to add you as a user.
Something I found was Question Hub is not currently available on with Google Workspace accounts, so you will need to verify a standard Gmail account in your Search Console to actually use the feature.
Once you have launched Question Hub, you will be greeted with subject options which you can add to your account.
These will be the question threads you want answered. Once you start searching and addingsearch terms or topics, you will be able to browse questions with limited currently indexed content.
From there you can select the questions for which you have an index-worthy article answer and the submit to Google for review - and hopefully add it as a choice answer.
Once submitted, you will b We are able to see the articles you have obtained based on the questions you answered.
Why is this important to you
Question Hub offers you a new opportunity to create valuable, user-driven content with better prospects for your business. This is a great opportunity to rank questions that do not have a satisfactory content answer and take advantage of the gap in the search results.
While not all questions related to your categories and terms are helpful, answering a few frequently asked questions that perform poorly is a great way to improve your current content strategy.
So, jump into the beta and start seeing what content gaps need to be filled and how your business can be the trusted resource to answer those questions.