The change will increase the salaries of 1,000 employees in the company's 72 stores across the UK.
Many companies strive to retain staff, with some supermarkets offering recruiting benefits.
Ocado, Aldi and Waitrose have all raised the salaries of the drivers, and Tesco has offered £ 1,000 to join bonus.
The salary increase will increase the salary of the drivers. entry at a minimum of £ 10.40 per hour at the channel.
Julian Metcalfe, founder of Itsu, said: "Members of our teampe are the heart of our business and the face of our brand to our in-store customers. "
" This announcement will only increase the number of people who want to join [Itsu] " , he added.
Job vacancies have reached record highs across the country as the economy continues to recover from the coronavirus pandemic.
By sector, healthcare and hospitality have the highest number of vacancies, according to the Office for National Statistics.
The hospitality industry has 134,000 vacancies, and many companies report positions are difficult to fill.
Some restaurants are closing on certain days or downsizing their opening hours.
According to industry bodies, one in five workers left the sector during the pandemic, with Brexit o often accused of making the situation worse.
The number of the total number of vacancies in the three months leading up to August exceeded one million for the first time since the Office for National Statistics began these records in 2001.
A nationwide worker shortage affecting supply chains across Britain could last up to two years, according to trade body, Confederation of Industry British.
The CBI has said the shortages will hurt the UK's economic recovery and the governmentt should adopt a more flexible immigration policy to tackle the problem.
A Scottish hotel group has found a new way to boost recruitment by offering new applicants a Covid j ab while they apply.
Signature Pubs, which has 24 locations in Scotland, said it needs to hire around 120 people due to shortages of staff across the country.
Director Nic Wood said many theaters were struggling to keep the doors open.
He told Hfrance.fr Scotland: "He There is definitely a huge shortage of people right now in our industry.
"The rooms do not have the volume of staff that they had before and therefore they have to choose the hours of work. 'openness. "
The Scottish Hospitality Group (SHG) calls on anyone over 50, with or without experience, to join the profession.