Los Angeles-based WVN debuts this fall with a gorgeous print collection andn block on organic cotton. WVN
Kate Fisher made eco-responsible clothing in the 90s. " I do this because I believe in it. Not because it's a trend, ”she says.
For over 20 years, Fisher ran a company, Synergy, which made clothes from mostly natural organic fibers and sold them. widely in stores such as Whole Foods. Now she's launching a new brand, WVN (pronounced like "woven ") which has more modern design and avant-garde styles ranging from activewear to unique block print dresses.
“There has been a certain amount of greenwashing over the years because it becomes more of a tendency to be sustainable, ”says Fisher. "I welcome the growing interest and new businesses going into it, but I think there is a lack of realtable authenticity to some of these brands. They don't do this because it's their heart, it's more because it's a trend.
She notes that WVN has a series of certifications and standards - which take not only time but also effort and investment. These include being a certified company B Corp, GOTS (regarding the organic cotton supply chain), Fairtrade and Green America, among others.
"And this are all the clothes we make, not just a sprinkle of styles or a few collections, "she adds, referring to mass-market brands that are releasing a few pieces each season as being greener rather than creating a change. company wide.
Fisher began traveling to India and Nepal 20 years ago (and soldsome of the clothes from those trips to Grateful D concerts early) to see personally who made their clothes and how. It is these countless trips to the subcontinent that have framed her sartorial journey, she says, to become more "authentic ".
“And sometimes you go to the factories, and you think, no, it's not going to work because the conditions are not good for us. This is good too, which is why I go there in person rather than having someone do the sourcing which is so common in the industry.
These sourcing trips also helped her understand more nuanced things. challenges to make fashion more ecological: for example, even organic cotton fabrics can be colored with toxic dyes. So, is this garment really eco-friendly? It gets tough, she says, as she turns to others in the industry who haveGarments made in colors that would require a heavy dose of chemicals to achieve that neon effect or bright pop - but it's on organic cotton.
Fall additions by WVN. fbs-accordion> WVN
With all of this in mind, Fisher self-funded WVN with the help of supporters and supporters of his old company to create women's clothing that fills a gap in the sustainable fashion market. While there are countless outdoor brands that are interested in sustainability, few forward-thinking brands combine timeless style and stylish with attention to environmental and social practices.
Additionally, WVN offers alternatives to polyester-dominant sports and sportswear; theirs are made with certified organic cotton, using
Styles that include the ' Jaipur block print. WVN
More recently they have added block print designs to their collection, pay homage to the famous artisan communities around Jaipur who specialize in this art.
Although the price is more "premium", it reflects the efforts of the brand to produce high quality pieces , ethically crafted, with a good fit, and durable enough to last for years, not just seasons.
This echoes Fisher's career as a whole, focused on longevity: "Fashion and doing good can go hand in hand. It naturally seems to me to be the right wayn for a long time. I didn't do it because I wanted to make a statement, or because it was the right thing to do. It wasn 't some kind of competitive advantage. I believe we are stronger if we work together as an industry towards change. "