Image copyright AFP
Oatly , the plant-based milk maker backed by Oprah Winfrey, is in a legal battle with a Cambridgeshire farm for alleged trademark infringement.
Oatly's lawyers have sought an injunction of the High Court on Thursday to prevent Glebe Farm Foods from selling its brand PureOaty.
Oatly said contacted the makers of PureOaty in early 2020 saying "their branding is undermining our brand ".
Farmer Phillip Rayner, who o wns Glebe Farm, said the PureOaty name was " a nod to the purity of the product ".
Mr. Rayner said his company started producing the drink from oats grown in Britain about 18 months ago, but Oatly now wants Glebe Farm to stop using the PureOaty brand and change its packaging.
The Cambridgeshire farmer has declinedare: "Oatly says the name and packaging are too similar to theirs, but when we compare the two products side by side, it surprises us.
image copyright Provided image caption Oatly filed for a High Court injunction on Thursday to prevent Glebe Farm Foods from selling its PureOaty brand
An Oatly spokesperson said that since the 2020 letter, "we didn 't have badurgedly received no constructive response from them. We are therefore now involved in an ongoing legal case and have no further comments pending the results. "
The case in the High Court in London is expected to end Thursday.
Oatly, which was founded in the 1990s and produces an oat-based milk substitute, has grown rapidly in recent years.
Its milk oatmeal is now sold in 60,000 stores and over 32,000 coffee shops in 20 countries and the company is now worth over $ 15 billion
Other famous investors in the company alongside Ms. Winfrey 's includes Jay-Z and Natalie Portman, and has also benefited from investments from state-owned China Resources and Verlinvest, a Belgium-based investment firm.