image source, SOPA Images
Low-budget fashion retailer Primark has announced new sustainability commitments, but said it will keep prices "affordable ".
Primark says its clothing will be made from recycled materials or "more sustainable sources " by 2030.
The company has also pledged to cut carbon emissions in half in all of its operations.
Critics havewarned that this will be difficult to follow as fast fashion supply chains often lack transparency.
In a statement, the global retailer said it will also design its clothes to be more durable so that they can be recycled and last longer - without raising its prices.
He said he "will pursue a living wage for workers in his supply chainnement ", but did not specify how much that salary would be in countries where it has employees or when this would occur. Primark has 397 stores in 14 countries and employs approximately 70,000 people.
Company CEO Paul Marchant said: "Sustainability shouldn't be priced at a price that only a minority can afford.
" Because of who we are, we believe that we have the opportunity to make fashion choices that are more sustainable and affordable for all. "
Primark has said it will phase out single-use plastics in its own operations, but is doing does not have the majority of factories that manufacture his clothes.
However, Noelle Hatley, a business fashion lecturer at the Metropolitan University Fashion Institute of Manchester, said that using languagesuch as "ambitions" and "pursuit " is vague.
"They must set measurable goals, how many suppliers and factories and by what date will the living wage be he paid? "
Over the next year, Primark said it makes all entry-level men's, women's and kids' t-shirts from cotton from sustainable sources.
But Ms Hatley said that "without cost transparency it is difficult to know how they can achieve it because the fast fashion business model relies on unsustainable prices. 'or ' below actual cost ' ".
Thoug h she said the announcement is encouraging, Ms Hatley added that if prices are kept it " would be good for them to share how they get there; for example, do they accept a lower margin or is the factory paid the same for what might be more expensive materials? "
Kate Fletcher, research professorerche at the Center for Sustainable Fashion at the University of the Arts in London, said the problem with fast fashion is volume and that questions remain as to how the company will limit the number of pieces it sells. 'she produces.
"Real change comes in the detail not in the commitments and aspirations, " she said.
"What I would like to see are details of what the real and living wages would be in different countries.
Rana Plaza fire
Primark was one of many retailers that drew heavy criticism in 2013 after more than 1,100 workers were killed at the Rana Plaza factory in Bangladesh.
The Irish firm - which was one of 23 brands produced at the garment factory - extended payments to victims and affected families. A worker in a Bangladeshi factory typically earns around 10p an hour.
It was one of worst industrial accidents in recent memory and prompted further examination of the conditionsof work in garment factories.
The global fashion industry produced around 2.1 billion tonnes of greenhouse gases in 2018, and uses more energy than both aviation and maritime transport combined. It represents nearly 20% of wastewater .
In the UK, citizens buy more new clothes than any other European country and a An estimated 350,000 tonnes of clothing ends up in landfills each year .