Snapchat is starting up for become a interesting actor in the fashion world and their last move seems to be a feature that allows a user to dress their Avatar Bitmoji in a range of real-world outfit options from real-world retailers.
Before you stop reading because you don't care about social media, listen to me. This news has the potential to affect how you market your brand in the future, regardless of your industry.
Why this 'cartoon ' fashion is great news for all brands
A The recent patent filed by Snap gave us a preview of how this new Bitmoji avatar customization feature will work. Basically, the plan is to allow retailers to create Bitmoji versions of their products that are for sale on their websites. This then trickles down to the end user, who can dress their Bitmoji in real world outfits.
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It's an advantagefor the Bitmoji who now has awesome fashion, a perk for the user who can 'try on' clothes from retailers they like, and a perk for the retailer who can showcase their new items in an exciting way and interactive.
Snapchat has been testing partnerships with retailers for a while, such as their collaboration with Levi 's in early December, which featured several outfit choices based on actual Levi ' s clothing.
Source / Social Media Today
But this new patent would allow users to mix and match clothes, which has benefits for both the end user and the retailer.
This allows users to get much closer totheir personal styles - for example, pairing Levi's jeans with their favorite Jordans - and allows brands to stay focused on their niche. For example, Warby Parker doesn't need to design an entire Bitmoji outfit just for his brand to be represented in the Bitmoji world.
With 70% of Snapchat users using Bitmojis , purchasable fashion items have the potential to be seen by many people.
Brand visibility is a battle that clothing companies are constantly fighting. As malls continue to decline, the culture of socializing and reading is evolving online. We see this with Instagram and Facebook , where Paid Media Ads features products as we organically share and comment on images and videos with our friends and family there.
🔎 Related: Snapchat With the dynamic new ads of 'Each item of clothing being linked to an existing product, it should be easy to ask your friend where she got her Bitmoji shirt from and buy the actual item for yourself.
Why is this important for your business?
Well, if you work from home in your pajamas all day and your Bitmoji's antics on Snapchat are as close as you're going to be able to express yourself through fashion as you used to be, that could be yourluck.
From a marketing point of view, this new technology could open many doors.
It is interesting to note that just like Facebook and Snapchat are on the verge of great success thanks to effective paid ads , this news about a new way to advertise on the platform is emerging.
Could Bitmoji outfits encourage the fashion industry to stick with Snapchat, even when ad tracking options are still hampered by privacy rules?
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Can a brand submit un clothing as long as she sells it online? For example, say you want your Bitmoji to wear a hat with your tree cutting service logo on it. Brand loot can be a big deal, and if you can get some passive marketing by having your Bitmoji avatar wear your gear, why not?
With the recent Snapchat release of full body , how weird do you think the fashion shows of the future could have a home on Snapchat?
And what happens when we go beyond fashion and give our Bitmoji a Platoon to ride or Away luggage or a cup of Starbucks coffee?
The potential for this type of innovation is limitless, and I believe we are only seeing the beginning of what is to come with this level of virtual brand awareness marketing. The challenge ison Snapchat to carefully choose the direction in which they are going to avoid overbranding and driving users away.
How do you react to this news?
While we should be patient and wait to see how this new feature affects app usage, retailer sales, etc., it is wise to keep an eye out for how this progresses. .
Ask yourself the following question:
- How could our brand take advantage of similar technology "try "?
- How would our competitors take advantage of this technology, leaving us in the dust?
- How can our new product or service offerings get representation through Bitmoji or something similar?
It might sound a little too futuristic right now, but we are stepping deeper and deeper into the digital age every day. And thosewho don't think creatively and stay on the cutting edge will likely be left behind. So, for now, dream big. Read everything - even patents! And have fun dressing your Bitmoji with your favorite brands.