Sony has published a YouTube teaser for a new Alpha camera, with rumors claiming it could be the Sony A9 III announcement.
The teaser says the event will go live on January 26 at 10:00 a.m. EST / 3:00 p.m. GMT, which is 2:00 a.m. AEST for Australian Alpha fans.
The only clue provided by the catchphrase is the tagline 'one who has never been seen', with the background showing motion blur, suggesting that it could be a sports or action camera.
This also seems to be the suggestion of Sony Alpha Rumors , who spotted the new event. The site suggests that the event could be forthe announcement of the Sony A9 III, which would be Sony's flagship successor to the Sports camera Sony A9 II .
Sony Alpha Rumors, which has a pretty good track record with forecasts, suggests that the Sony A9 III will have an 8K sensor and a new 50MP sensor. However, it doesn't seem entirely convinced that the Jan. 26 event will be for the A9 III or that the camera will actually carry that name.
According to its earlier rumors, the new flagship of the A9 series - which sits above the Sony A7 series cameras as the Sony A7R IV - could also be called Sony A9. Anyway, we only have a few days to find out.
(Image credit: Sony)
The super-fast Sony A9 II only arrived in October 2019, so that would be a very quick turnaround for a successor to this camera.
That ifIt is possible that the new Alpha announced on January 26 may have a different name and may be more of a photo-video hybrid to complement this camera, rather than replace it.
So what else do we know about the mysterious camera? Sony Alpha Rumors suggests that it will have specifications similar to the Sony A7S III , including the same EVF and autofocus) and be "at least $ 1,500 more expensive than the Canon EOS R5 ".
That would put the A9 III or A9 at around $ 4,999 (around £ 3,645 / AU $ 6,450), which would certainly place it firmly in the pro realm.
On the video side, the latest rumors suggest that the camera will be able to shoot 8K / 30p video "without overheating ", although there apparently are limits to what you can record ininternal, which suggests that bit depth and downsampling could be limited in the same way as the Canon EOS R5.
Despite being what we have called "Canon's best camera," the EOS R5 has been hassled with reports of overheating when shooting video, at least immediately after launch, before firmware updates come in to help you.
We've found the EOS R5 to perform well unless you're a high-volume, high-speed filmmaker, but it certainly seems likely that Sony could respond with a direct rival to this camera. January 26. We'll see you on the live stream.