Image source, @lunahtic Image caption, Luna scored a victory for oat milk drinkers after convincing Lidl to recall a batch of oat milk
A Scottish TikToker won a victory over one of the UK's biggest food retailers after using his platform to campaign for the removal of a batch of milk from oats "lumpy ".
Luna, known as @lunahtic, wanted Lidl to act on her concerns about her oat milk, and after a campaign of a woman, managed to get him to call back.
Its videos highlighting the problem have garnered millions of views.
Lidl has now recalled all of its milk oats with an expiration date next year.
He said the fresh lots would be available in stores soon.
The 23-year-old student began monitoring the Lidl Just Free oat milk situation in August when she noticed that a carton she had purchased was "lumpy " and "smelly ".
Image source, @lunahtic Image caption , In a video, Luna ran Lidl milk through a blender after subscriber comments suggested the milk just needs "a good shake
"This is good milk and I have been using it for years " she said. " I use four boxes every week and had bought a big batch with the expiration date of 2022. But I noticed when I opened it that it was full of lumps and really smelly. .
"I thought it was just the only cardboard box but tried a few more and they were all like this. On August 15th I contacted Lidl headquarters and asked for a refund of the £ 11.20 I spent on milk.
"They never gave me a refund, but said their QA team was investigating This went on for centuries and I finally got a refund for a box.
At this point, Luna was worried that the milk was still on sale. She visited her TikTok account to vent frustration.
"A lot of people agreed with me and it got a lot of views. But some people said I was storing it wrong, or that 's was pieces of oats, or that I just needed to shake the carton, so I kept buying the milk to show it was off. "
One of his videos went viral, racking up over three million views in just a few days. To illustrate her concern, she rushes into the store, buys the milk, then pours the carton outside to show off the pieces.
Shefilmed herself cleaning up the mess afterwards.
Image source, @lunahtic Image caption, Luna recorded an uncut video to illustrate her About
Luna said: "I did this to prove to people who wereskeptics, I hope. All over the country, people tagged their videos of this milk with me and I thought they shouldn't be selling it. "
The Oat Milk Mission continued, Luna contacting Lidl again.
She received £ 50 in vouchers for the store as a gesture to say the companion was taking her concerns there seriously and she was spending the vouchers on articles for a food bank .
More TikTok videos followed and more calls to Lidl headquarters. Luna said she was told the product would not be recalled because it was "not a health hazard.
The next step was to refer the issue to his local environmental health department. They agreed to investigate.
However, Monday brought a gh breakthrough - Luna revealed to her 57,000 subscribers that she had received documents suggesting that themilk was finally withdrawn from stores.
Image source, @lunahtic Image caption, An employee sent Luna a recall notice dated October 6 figcaption>
A Lidl employee sent him a recall notice and gave him permission toshare it.
She said: "This document shows that all Lidl oat milk in the UK up to the date stated on the letter must be recalled.
"I spoke to my local Lidl store manager who told me that oat milk had been recalled. I've been told that new batches of the same oatmilk will be back on the shelves very soon and you can guarantee I'll be the first in line. "
Then, Tuesday, his report to his local authority 's environmental health team yielded results.
The reply indicated that they had spoken to colleagues at the London Borough of Bexley, which is the main authority for Lidl UK stores, and that they would investigate complaints.
Image source, @lu nahtic Image caption , Luna compared different brands
Lidl told the local authority: "Our last oat milk withdrawal was last Wednesday and was sent to all regions. This was due to a number of complaints we had regarding the lumpy / floating white bit product. It has been confirmed that there is no risk to health and safety. "
A spokesperson for Lidl told Hfra on Tuesdaynce.fr: "At Lidl, we never intend for a customer to be dissatisfied in any way and we work closely with our suppliers to ensure that the products in our stores are of the highest quality possible.
"Based on customer feedback, we have recalled the affected lot and the product will be back in stores very soon.
Luna said she was delighted her efforts paid off.
"It's not very often that you can get the attention of a large company to make things and it may seem like a small thing, but many people have experienced the same problem. "