Later this year, Google will be introducing new ranking factors that will judge websites based on the quality of their user experience and these upcoming changes have led some site owners to question whether blocking users from countries with a slow Internet could improve their SEO .
For those unfamiliar, Core Web Vitals sont a set of page experiment metrics consisting of field metrics and laboratory measurements. While field metrics provide site owners with real-world feedback, lab metrics allow publishers to test and diagnose the performance of their sites to identify areas for improvement.
When Google will start ranking sites using Core Web Vitals plu later this year the field metrics will be used to generate a score for websites which will be used for ranking purposes.
Improved Core Web Vitals
In its response, Splitt noted that even if a site has blocked users from certain countries, they can still use a VPN to access it. This would actually harm a site 's Core Web Vitals because using 'A VPN limits users' bandwidth and reduces viabilitytess of their Internet connection.
Splitt went on to point out that Core Web Vitals and Page Experience aren't the only factors site owners need to consider, saying:
“L Another thing is that Core Web Vitals and Page Experience is a ranking factor among hundreds of ranking factors. The power of this ranking factor should therefore not be overestimated. It is important. It is not the most important. And I think if you have some useful information and you can pass that information on to people and get a return on your investment, you probably should. Because again, there are hundreds of ranking factors. Speed isn 't the only thing. Because if speed was the only thing then a blank website would rank very well because it is really, really fast. Right? It is not the goal. »
Although Core Web Vitals is important for theranking a web page, taking extra steps to try and manipulate those scores could end up working against a site owner rather than him. We'll probably know more about how Core Web Vitals works once Google has closer to implementing its new ranking factors later this year.
Via Search engine log