" HOME OFFICE " fbs- accordion> STEVE WASTERVAL
We have all heard of the fear of failure - where someone is too afraid to act because He is afraid of what could go wrong. Then there is the reverse problem: fear of success.worry about how others might perceive them after being successful, or in the business world they might worry about the extra responsibilities and work that would come with being successful again.
Obviously, letting either of these concerns hold you back will prevent your entrepreneurial efforts from reaching their full potential. Instead of really 'stepping in', so to speak, your business sits on the sidelines.
To maintain the sport phor, you are equipped and ready to play ... but instead of being the one to score a touchdown, you end up spending game after game on the bench.
It shouldn't be. Now is the time to get ready and get in the game!
Customers need the solutions you come up with
If you are like most entrepreneurs, you have started your business because you recognized a problem that needed to be resolved.This may be something you have experienced firsthand or observed among friends, family or co-workers.
Although It is fun to solve a problem for those in your immediate circle, there is a reason why you may have found some initial success. If this is a big problem for several people that you already know, there are probably thousands, if not millions, of people who could also benefit from the solution you have come up with.
Chances are, this was part of the reason your service resonated with your original customers, it was because they couldn't come up with such a good solution. to anyone else. Maybe no one else serves yourparticular sub-niche. Or others in your industry just don't offer the same level of quality.
Either way, your business benefits from a larger audience than expected. They need what you have to offer. But it's up to you to spread the word and give them the opportunity to learn who you are in the first place.
Social media is creating more opportunities than ever
Gone are the days when mom and pop stores had to put ads in newspapers or yellow pages. Social media has leveled the playing field, creating opportunities for savvy brands to make a big impact and achieve rapid growth.
A good example of this comes from Clarissa Young, vice president of the brand at Crumbl "Cookies , a brand of gourmet cookies. "Social media has helped us generate sales and excitement in ways that would not have been possible in the past," Young explained in an email. “Because we have a weekly rotating menu, announcing our new flavors on social media every week is generating massive engagement both online and in-store. It's especially exciting to see how influencers on TikTok have embraced this by posting reviews of the new flavors. This type of engagement makes our reach far greater than if we were solely relying on our own content.
To date, the brand has gained over 2.4 million followers on TikTok, with the hashtags #TasteWeekly and #CrumblReview highlighting the brand's value on constant audience engagement.
Even if you don't launch new products every week, social media is a powerful tool for you to connect with your target audience. When you produce engaging content and provide your fans with a meaningful way to participate with you online, incredible growth is sure to follow.
The Contest Don't Wait
Going back to our sports analogy, most members of a competitive team start on the bench. They need to progress and improve their skills before they have time in the field. Some people have made the effort to become a star. Others take a more laid back approach and never reach their full potential - and as a result, their old bench mates quickly overtake them.
The same is true in business. There are undoubtedly many others in your niche who are currently on the sidelines, just like you. You cannot predict that they will all be content to stay there.
This is something that has become particularly clearduring my conversation with Clarissa Young. "We have been aggressive in introducing new flavors to become a real leader in our niche. Even though we have introduced over 170 flavors so far, we are not going to stop there. At this stage, our flavor innovation has become a defining hallmark of our brand. ”
Continued Young,“ I think that's a big part of why we've managed to open over 250 stores across the country. over the past three and a half years, while most other franchises only reach their 100th store for five or more years. We are continually innovating not only in cookies, but across the board. dessert industry. We took almost every dessert imaginable and packaged them in huge cookie shapes, which led to some very non-traditional, yet fan favorite flavors. "
When you holeSee what makes your brand unique and take it to the next level (just like our cookie-maker friends), you'll be able to get off the sidelines.
Time to move
No matter what kept your business from sitting on the sidelines until its point, the time for a change is now. As the popular Chinese saying goes, “The best time to plant a tree was 20 years ago. The second fastest time is now.
A past on the sidelines should not prevent you from entering the game today. By acting with confidence and using the resources available to you, you can become a true leader in your industry.