Google might look for ways to expand its Fitbit Premium Membership Plans via additional pricing tiers following the fitness equipment company's $ 2.1 billion acquisition last month.
The new levels could be introduced as part of Google's efforts to monetize users' historical fitness data, as suggested by a report on Android Central . This is in line with Google's commitment not to use customer data for purposes, a key requirement imposed by regulators to allow the acquisition.
In a blog post , Google Senior Vice President of Devices and Services Rick Osterloh assured Fitbit users their data will not fall into the hands of third parties. : "This deal has always been about devices, not data, and we've made it clear from the start that we will protect the privacy of Fitbit users.
The idea that Google could expand Fitbit Premium came from an emailed survey to customers about the subion service. survey suggests that Google is considering the possibility of introducing cheaper subion levels for those who only need a more basic Fitbit experience.
However, users have noticed something potentially worrying about the cheapest subion offering, namely its inclusion of historical fitness data. This is a feature that has always been free for non-paying users of Fitbit, but that could be set to change.
This would potentially make Fitbit products less useful for those who do not wish to pay for its Premium subion service. It would also be a way for Google get more people to pay for Fitbit Premium with a cheaper price.
Although noWe didn't yet know for sure what Google is ultimately planning for Fitbit, the brand 's products are already available on the Google Store, so we're pretty sure we'll see some new Fitbit hardware in the future. , possibly with Google's own built-in Wear operating system.