A few months after announcing its partnership in the United States, the TikTok / Shopify duo launched into France. Sellers on the Canadian e-commerce platform can now launch campaigns on the Chinese social network.
In China, ByteDance has transformed its flagship social network Douyin into a gigantic e-commerce application. Internationally, the company logically wants to reproduce the same thing. While waiting to know if its partnership with Oracle and Walmart will see the light of day, TikTok announces today 'hui integrate the shopsShopify French to its application. Sellers who want to can now launch campaigns on the social network and sell directly in its app.
TikTok storms Instagram
On TikTok, many brands and many influencers are already present. Unfortunately, the Chinese social network does not offer a Shopping section like its rival Instagram. Consequently, all these s do not bring him anything.
With this first partnership in France, TikTok will make its application a little more profitable. The strength of this alliance is that the Shopify seller does not have to go to TikTok to sell their product, everything will be done from their usual portal thanks to a new TikTok for Business connector.
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Since the election of Joe Biden, the he agreement between TikTok, Oracle and Walmart seems frozen. By allying himself with Shopify, the Chinese show that he can easily do without the allies that Donald Trump wanted to impose on him.