The platform could make room for more by offering new formats, directly integrated into responses to tweets.
Twitter is exploring new avenues to try to increase its income. In a tweet posted on the social network, the head in charge of Twitter revenues revealed qhen the platform was testing a new format of.
Launched on a large scale on iOS and Android, this experiment aims to test the display of s directly in replies to tweets.
For now, Twitter would only plan to display ads after the first, third and eighth response under a tweet. This test, which should be spread over several months, may evolve in order to measure its performance, but also and above all its impact on users of the social network.
Depending on the results obtained, Twitter plans to try different display frequencies, different layouts, and why not rely on contextual s depending on the subject covered in the tweet. The platform also indicates that it is studying the possibility of integrating s in other places of its service.
In recent months, the social network has stepped up initiatives to try to Twitter Blue , a paid offer billed for a few dollars per month to benefit from advanced features.