In response to a tweet about testing the effectiveness of web designers , senior webmaster and Google trend analyst John Mueller suggested that in his experience the technical side of the target SEO (search engine optimization) is not as important as the content.
Mueller's ideas were in response to a tweet from Rob May, a digital marketing expert who wanted to test the effectiveness of Wix against WordPress when it comes to SEO.
"The more sites I see for small businesses, the less I see technical SEO problems, and the more problems I see.es are related to content, ”Mueller tweeted.
Content is king
May, like many, seems to be struggling to understand Google's SEO algorithms.
Based on the discussion between the two, it appears Mueller seems to be suggesting that platform choice is not a metric when it comes to a site's Google rank. Web: “Test sites can be difficult to use. .. tests. Do the mSame effort as with a real site. "
Even as May continued to explain her reasons for evaluating the two platforms one-on-one, especially regarding the small business hosting needs , Mueller continued to emphasize the importance of content.
In Mueller 's opinion, Content Management Systems (CMS) these days have a pretty good understanding of the technical side of SEO. However, this ends up negatively impacting rankings. a website is the state of its content.
Mueller suggests that "outdated, duplicate across multiple sites, incorrect and shoddy content " are the real problems that administrators and website owners must resolve rather than ltheir choice of platform, in order to get the right books from Google SEO algorithms.
Via: Search Engine Journal